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IWB – short videos for sustainability

Short videos show how IWB works for more sustainability. IWB is a leader as a service provider for renewable energy and energy efficiency. Sustainability is the topic of the moment – and IWB is committed to it. With several short videos, we helped them to pinpoint the different topics that IWB is working for, in a concise, clear and understandable way.

The Task

The Global Goals for Sustainable Development address a wide range of sustainability topics. From these, IWB has selected individuals to whom they can contribute. Five topics should be treated as a whole: CO2 reduction, sustainable mobility, sustainable procurement, employer IWB and nature and species protection. The goal was to make the topics of a broad target group understandable. It should show investors or people who have bought a service from IWB how sustainable they really are.

The Solution

The result is several short videos that explain the different topics visually appealing and to the point in about 30 seconds. The clean, light style also emphasizes the theme on a visual level, giving the viewer such a holistic feeling. Especially in connection with the topic of sustainability, the cooperation with the WWF should be shown. For this, an additional, one-minute video was created.

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