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IGAKIS Connect – An explainer video to introduce an online platform

Connect – the new tool to simplify the complex workday. We had the opportunity to create a dynamic explainer video which illustrates the advantages of the new platform and its easy handling.

The IGAKIS Cooperative

The IGAKIS cooperative is a community of interests of equalisation funds, which spans a strong network for strong services. With its equalisation fund information system AKIS, it offers optimal IT services for its members and creates synergies that stand out. IGAKIS employs a total of around 1,400 people. The online platform “Connect” was revised and upgraded with additional features. The final result should be presented in a video.

The challenge

At the start of the project we faced many hurdles. Since various compensation funds and the management were involved in the project, it was important to find a common denominator and it was not clear whether it would be a pure marketing video or a tutorial to explain the handling of the product specifically. Since we also worked with a partner agency, a smooth communication flow was essential to achieve the final result together.

The solution

The result is an exciting explainer video which starts with a real film and then changes into dynamic digital elements. All in all, the video is kept in an abstract style and is therefore perfectly in line with the user-friendliness of the online platform, according to the motto “simple, efficiently practical”.

We have learned again how important flexible rethinking is in our everyday life. In this project, the first setting did not quite match the client’s expectations – so we had to act quickly and rework the whole thing again. But we successfully managed it and even got a very positive feedback. The video was also used in all other compensation funds. We appreciate the great cooperation and are looking forward to further projects.

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