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An explanatory video for the Youth prise Bern

The Bern Youth Prize wants to attract young people for their competition - with an explanatory video. A competition for Bern’s youth - for the first time, the prize also included, in addition to encouragement and recognition awards, a place to work. Since 1995, the Bern municipality has awarded CHF 30,000 to the winner of the Youth Prize. We at Cleverclip produced a video that aims to make young people aware of the competition.

The Task

Our job was to produce a film to draw the attention of Bern’s young people, between the ages of 13 and 25, to the prize and motivate them to participate in the open casting. In addition to the main video, a teaser for public transport has been developed.

The Solution

For the main movie used on the website, we developed Candyman – a decision that the audience thanked us for with overwhelmingly good feedback. Candyman has skillfully blossomed into the mascot of the competition, lending it a great deal of wit and humour. So much that in addition even temporary tattoos were produced for it. Due to the use of the teaser video in public transport, we deliberately avoided a voice-over and worked with text elements in the image.

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