The biggest hurdle was the complexity of the scientific subject. We had to deal with the subject matter itself very intensively in order to understand how to implement it in a way that was easy to understand for broad sections of the population.
This would be complex enough for just one vaccination procedure, however, in our case, we actually had to illustrate 3 different scientific procedures. There were many essential details that could not be missing in the explanation. At the same time, the videos should not exceed a maximum length of 2 min and should be created within a very short time.
Besides, it is of course a very sensitive topic. The Corona pandemic has largely affected our lives and also taken the lives of many people. With a vaccine, there is hope for an improvement in sight. However, there is still a lot of uncertainty among the population. The explanatory videos are intended to explain the processes in detail and, if necessary, to take away the fear of vaccination. Oh, and last but not least, the whole thing should also be appealing from a creative point of view.
A complex and technical topic, explained in an easy-to-understand way and all that under enormous time pressure and creatively implemented? Welcome to Cleverclip 😉