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local.ch offers numerous services, far beyond the telephone book. However, awareness of these additional services is low. A primary video should introduce the different features that local.ch offers in addition to the phone book. In several smaller videos, these features were then explained individually and in detail.
The challenge was to find out which style suits local.ch. The style development had to be detailed, clear and smooth, especially since all features should be displayed separately in additional videos. At the end of the creative process, we came up with the two characters we could use to spin the story. We were able to easily reuse these characters for the individual videos and skilfully stage the features.
Storytelling was the be-all and end-all, and enabled us to take the feelings that emerged from the video for the characters, and transfer them to local.ch. In addition, we also produced the videos as tutorials. With local.ch we had the chance to take one main video and produce many smaller videos from it – a very special pleasure for us, of course. The videos were used as general means of communication and were used heavily on Youtube as advertising material.