Commitment for more humanity – A project for the SRKRead More
The aim of the video, which was developed in collaboration with the Swiss Federal Office of Energy, was to sensitise students to the topic of fossil fuels and renewable energies.
The big challenge for us was the project’s target group, which included both younger students and those in the middle of puberty. In the case of the latter, there is a predisposition that the issue is that they sometimes lack interest. We have solved this with extensive user testing. Well-known teenagers, children from dance schools, customer contacts, and many more, have given us the opportunity to receive open feedback from different age groups. That way, we were able to ensure that we developed and refined a storyboard that appeals to children and adolescents of different ages.