For an interactive page of the SRK, we first created a colorful illustration of a “SRK world”, which gives the user more information about the individual areas of application. The user can move the mouse pointer over the different areas individually and decide for himself which areas he wants to know more about. This way a lot of information could be accommodated without appearing as overwhelming on the page. The target group can access the interactive webpage online via a link as well as offline via a QR code.
In addition, we have created four explainer videos, both for internal members of the SRC and external interested parties who would like to learn more about the Strategy 2030. The goal was also to show why the Strategy 2030 is important to each and every one of us. We deliberately chose the classic whiteboard animation for the videos in order to communicate the already complex and multi-layered information in a simplified but entertaining way.
The customer has given us positive feedback on our results. And if the customer is happy, we are even more happy! We appreciate the pleasant cooperation and wish the SRC continued success in its active commitment.