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How can we explain insurance products easily and entertaining for the customer? An iPad app for AXA

To explain a broad spectrum of insurance products briefly and concisely – not that easy! And this is where the new Axa-App should come into play! Together with the agency Gold Interactive, we have produced an app that explains Axa’s insurance products in a simple yet captivating way.

Axa - a company presentation

The Axa Group is one of the largest international insurance groups and asset managers in the world. The insurance company offers to both, private and corporate customers, a wide range of insurance solutions, from personal, property and liability insurance through personalized life insurance and pension fund solutions to banking products with banking partners. Headquartered in Paris, the Axa Group now operates in 64 countries.

The challenge

We were faced with a major task, because insurance products are a relatively complex subject and not comprehensible to everyone at first glance. The new app was designed to support salespeople in explaining their products to customers visually and in an appealing way. 

And so we had a lot of brainstorming ahead of us: How do we wrap all the information into one app? How do we make the app as clear and easy to use as possible? Now it was time to bring all our creative minds together and develop, together as a team, a solution …

The Solution

The end product could really be shown: We succeeded in developing an appealing interactive app that explains the different insurance products in an easily understandable, yet entertaining way. 

Bye bye boring product brochures! The interactive future is coming! With the help of an interactive app, you can now embark on a visual journey through the world of insurance products. We highly appreciate this opportunity and look forward to future projects with Axa!

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