We approached the different target groups in the respective storyline. For learners, for example, we focused on a humorous intro that makes them want to keep watching. Then we used arguments such as simplicity and flexibility with the smartphone app to address specific needs.
For driving instructors, we took a different storyline approach and addressed potential problems without BLINK in the intro. This way, we picked up the viewers right at the beginning. In the rest of the video, we highlighted the benefits of BLINK as an employer with solutions to the previous problems.
Since we used the same style for both videos, our visual artists and motion designers became more efficient over time and were finally able to present a fantastic final result.