Together. Clear. Creative – that is Bad Zurzach’s maxim, which is also in harmony with our final result. On an exciting microsite with an explainer video and a vivid interactive information graphic, the Vision 2030 is being summarized in a clear, understandable and creative way for everyone. The motto: Every river has the same source.
The explainer video is intended to simplify the introduction to the topic and create an understanding of the collaboration and the vision. We have deliberately decided to use a 2D character animation. The human being and his health is the focus of the strategy and this should be shown in the video and the illustration.
The colorful design creates a positive ambiance and enables employees to identify more easily with the vision. Of course, it should also captivate the viewer. So we brought the whole illustration to life and made it interactive. This way, visitors can explore the future by themselves from all three perspectives. To ensure that the PC grouches are not excluded, we have also created print templates for information graphics and flyers from the interactive illustration, which employees can comfortably view offline.
All in all, with the microsite we were able to show exactly what will change for the employees and most importantly: convince them of the vision. The customer was happy with the result and delighted that we were able to complete such a complex project in such a short time.