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"It was interesting to have the opportunity to approach such a serious topic with a playful style. It was hard at first to find the right balance, but it was worth it."
Alejandro Motion Designer
The SDC covers twelve thematic areas, including health, migration, and governance. In order to be able to quickly and easily enter the various subjects during presentations and to provide an appealing overview of the topics on the website, several three- to five-minute explanatory videos were to be produced.
A first challenge was therefore to address a very broad target group. The production was to take place in four different languages: German, French, Italian and English. The topic of health was the first to be addressed. Health is a human right – access to medical care and the prerequisites for a healthy lifestyle should be available to everyone.
The SDC is committed to implementing this human right locally, nationally and globally through various programmes. Our task now was to present these circumstances in a comprehensive and appealing video and also to show where and how the SDC offers support. It was one of the SDC’s great wishes that the contents should be hung up on specific, easily understandable examples.
In order to appeal to the broad target group, we have, as always, dedicated ourselves first to creating a persona. This ideal type of the target group has developed into Nico, a 34-year-old bank employee. Nico
After an initial concept phase, in which the style for the videos was created, we approached a concrete story: Together with the SDC, the story of the pregnant Awa was created. The style of the video is minimalist and accessible. The characters radiate sympathy and also help to ensure that as many people as possible can identify with the target group.
Awa deals with questions such as how she can best protect herself and her baby, or which problems the previous medicines bring with them. This is precisely where the SDC comes in: it supports the research and production process of new medicines, among other things. This also enables people living in poverty to have access to the new products. Awa is happy at the end of the video – and in an emotional and informative story it was possible to tell how the SDC is helping and where it is taking action.
The video on health is one of a series of several copies. We are sure that working with the SDC has always been, is and will always be a real pleasure!