We approached the transformation of scepticism into trust with the classic: Facts. Scepticism arises mainly from ambiguity, so our primary goal was to present ads&figures’ offer in a clear and understandable way. With the slogan “We make measurable success” and the simple process, we created trust step by step.
The content had to be supported by sound, voice and design. We decided on an abstract design to focus on the topic of data and analysis. The interaction with the sound design created a competent environment to convince the audience. The final part of this symbiosis was the speaking voice. Not obtrusive and yet emphasised, the speaker lends the video the appropriate positive attitude.