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GIZ German Society for International Cooperation (Deutsche Gesellschaft für Internationale Zusammenarbeit)
GIZ acts as a service provider for international cooperation for sustainable development and international educational work. It is committed worldwide to a future worth living and has more than 50 years of experience in a wide range of fields, from economic and employment promotion to energy and environmental issues and the promotion of peace and security.
The project to combat serious crime in the Western Balkans aims to strengthen cooperation between regional and national institutions in the fight against serious and organized crime and to combat the illegal trafficking of migrants.
Combating crime in the Western Balkans – video, and presentation
The first challenge was the different target groups on the one hand for the video and on the other hand for the presentation. The first challenge was to address national, regional and international stakeholders, website visitors, citizens of the Western Balkans, students and in particular EU citizens and general EU citizens.
The primary target group for the PowerPoint presentation was officials of the Ministry of Justice, the Ministry of the Interior, public prosecutors and police, and other national, regional and international actors active in the region.
To explain the project to combat serious crime in the Western Balkans in general, but especially the communication of the objectives, the promotion of project activities and the prevention of overlaps with other projects were the key points to produce a video.
A complex topic made understandable – exactly what Cleverclip does best.
The use of the video should be possible for different situations and target groups as well as on different channels. An easy-to-understand film with appealing visual elements and a clear presentation should convey all the necessary information in a simple way.
The result is a clean, clear video which, despite the seriousness of the subject, is not lacking in friendliness and emotion and which brings the subject comprehensible and at the same time appealingly to the point. The produced presentation serves especially regional and international actors, who are active in the region, for a deeper understanding.
"It is pretty easy to default to more serious and generic designs when dealing with a subject such as international crime. Luckily the client was open to our proposal of a more cartoonish approach. We feel this definitely made the video more appealing. The designs are quite simple, but the little movement of the lines really do add a lot of life to them."
Carlos Visual Artist