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A video about the Valuu App by PostFinance

Finding the right mortgage advisor – not that easy in such a saturated market. And this is exactly where the “Valuu” App comes into play. With the help of an explainer video and in collaboration with Wirz Communications, we had the honour of explaining this mortgage platform from PostFinance in a clear and concise manner.

PostFinance - A short overview

PostFinance is one of Switzerland’s leading financial institutions and is active in both the private and business customer segments. The focus is on national and international payment transactions.

The “Valuu” app serves as the first fully digital mortgage brokerage platform and is designed to help users select the right provider quickly and reliably. The concept comes from Wirz Communications.

Illustration Was ist eigentlich ein Erklärvideo?

The Task

The aim of the explainer video was to address buyers in order to help them select the right mortgage provider with the help of the Valuu App. Easier said than done. This is because with financial service providers, lay people not only often lose interest, but also often do not have the necessary know-how to understand the information. 

That’s why it was particularly important to us to embed the topic into a vivid story and to address the audience on an emotional level with the help of storytelling. At the same time, all relevant features were to be communicated in less than 60 seconds and in a way that was easy for everyone to understand. And that’s exactly what we made.

The result

The result was a 2D animation, which establishes a direct connection to the audience through the two likeable characters Fiona and Peter. Choosing the right mortgage provider can take a lot of time and be a lengthy process. But thanks to App Value, Fiona and Peter can choose the right mortgage from the comfort of their own homes. 

The app provides a brief and concise insight into the entire process, demonstrating it in a few words. A colourful format and cheerful music support the lightness of the video.

With Valuu to the best deal directly from home – the mortgage selection can even be fun and also save a lot of time. We would like to take this opportunity to thank Monvia for the exciting cooperation and look forward to further projects in the future.

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