Data Protection

This post was automatically translated for convenience purposes.

This was translated for your convenience. For legal purposes, the original version in German should prevail.

Data Protection

With this privacy statement, we, Cleverclip, inform you about the processing of personal data in connection with our offer including our corresponding customer website www.cleverclip.ch.

Our offer is subject to Swiss data protection law and any applicable foreign data protection law, in particular that of the European Union (EU). The EU recognizes that Switzerland has legislation ensuring adequate data protection. For individual and additional offers and services, special, supplementary or further privacy statements may exist.

Responsible body in the sense of the data protection laws, in particular the EU data protection basic regulation (DSGVO), is:

Cleverclip GmbH
Weihergasse 21
CH-3005 Bern

Your victims rights

You can always exercise the following rights under the contact details of our data protection officer:

  • Information about your stored data and their processing (Art. 15 GDPR),
  • Correction of incorrect personal data (Art. 16 GDPR),
  • Deletion of your stored data (Art. 17 GDPR),
  • Restriction of data processing, if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR),
  • Objection to the processing of your data by us (Article 21 GDPR) and
  • Data portability, provided that you have consented to the data processing or have concluded a contract with us (Article 20 GDPR).

If you have given us your consent, you can revoke it at any time with effect for the future.

Collecting general information when visiting our website

Type and purpose of processing:

If you access our website, that is, if you do not register or otherwise provide information, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address and similar. This is only information that does not allow conclusions about your person.

They are processed in particular for the following purposes:

  • Ensuring a hassle-free connection of the website,
  • Ensuring a smooth use of our website,
  • Evaluation of system security and stability as well
  • for further administrative purposes.

We do not use your information to draw conclusions about you. Information of this kind may be statistically evaluated by us to optimize our website and the underlying technology.

Legal basis:

Processing takes place in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in improving the stability and functionality of our website.

Receiver:

Recipients of the data are only the responsible body and possibly technical service providers, who work for the operation and maintenance of our website as a processor.

Storage time:

The data will be deleted as soon as it is no longer necessary for the purpose of the survey. This is basically the case for the data that serves to provide the website when the session has ended.

Provision required or required:

The provision of the aforementioned personal data is neither legally nor contractually required. Without the IP address, however, the service and functionality of our website is not guaranteed. Additionally, individual services may not be available or limited. For this reason, a contradiction is excluded.

Cookies

Type and purpose of processing:

Like many other websites, we also use so-called “cookies”. Cookies are small text files that are transferred from a website server to your hard drive. This automatically gives us certain data, such as: IP address, browser used, operating system and your connection to the Internet.

Cookies can not be used to launch programs or to transfer viruses to a computer. Based on the information contained in cookies, we can facilitate navigation and enable the correct display of our websites.

In no case will the data collected by us be passed on to third parties or a link with personal data will be established without your consent.

Of course, you can also view our website without cookies. Internet browsers are regularly set up to accept cookies. In general, you can deactivate the use of cookies at any time through the settings of your browser. Please use the help functions of your internet browser to find out how to change these settings. Please note that some features of our website may not work if you have disabled the use of cookies.

Storage duration and used cookies:

If you allow us to use cookies through your browser settings or consent, the following cookies may be used on our websites:

Insofar as these cookies may (also) concern personal data, we will inform you about this in the following sections.

You can use your browser settings to delete individual cookies or the entire cookie portfolio. In addition, you will receive information and instructions on how to delete these cookies or block their storage in advance. Depending on the provider of your browser, you will find the necessary information under the following links:

Newsletter

Type and purpose of processing:

Your data will be used exclusively to e-mail you the subscribed newsletter. The indication of your name takes place, in order to be able to address you personally in the newsletter and if necessary to identify, if you want to make use of your rights as an affected person.

For the receipt of the newsletter the indication of your E-Mail address is sufficient. When registering to receive our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be notified of circumstances that are relevant to the service or registration (such as changes to the newsletter offer or technical conditions) via e-mail.

For an effective registration we need a valid e-mail address. In order to verify that an application is actually made by the owner of an e-mail address, we use the “Double-opt-in” procedure. For this purpose we record the order of the newsletter, the dispatch of a confirmation email and the receipt of the requested answer. Further data is not collected. The data will be used exclusively for the newsletter and not forwarded to third parties.

Legal basis:

On the basis of your expressly given consent (Article 6 (1) a DSGVO), we will regularly send you our newsletter or comparable information by e-mail to your specified e-mail address.

The consent to the storage of your personal data and their use for the newsletter can be revoked at any time with effect for the future. Each newsletter contains a link to this. In addition, you can unsubscribe from this website at any time or inform us of your revocation via the contact option indicated at the end of this privacy policy.

Receiver:

The recipient of the data is only the responsible body and possibly the processor.

Storage time:

The data is processed in this context only as long as the corresponding consent is present. After that, they will be deleted.

Provision required or required:

The provision of your personal data is voluntary, solely on the basis of your consent. Unfortunately, we can not send you our newsletter without existing consent.

Contact form

Type and purpose of processing:

The data you enter will be stored for the purpose of individual communication with you. This requires a valid e-mail address and your name. This serves to assign the request and the subsequent answering of the same. The specification of further data is optional.

Legal basis:

The processing of the data entered into the contact form takes place on the basis of a legitimate interest (Art. 6 (1) (f) DSGVO).

By providing the contact form we would like to allow you an uncomplicated contact. Your information will be stored for the purpose of processing the request and for possible follow-up questions.

If you contact us to request an offer, the processing of the data entered in the contact form for the implementation of pre-contractual measures (Art. 6 (1) (b) GDPR) will take place.

Receiver:

The recipient of the data is only the responsible body and possibly the processor.

Storage time:

Data will be deleted no later than 6 months after processing the request.

If there is a contractual relationship, we are subject to the statutory retention periods according to HGB and delete your data after these deadlines.

Provision required or required:

The provision of your personal data is voluntary. However, we can only process your request if you provide us with your name, your e-mail address and the reason for the request.

Using Google Analytics and Google Remarketing

Type and purpose of processing:

This website uses Google Analytics and Google Remarketing, web analytics services provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA (hereafter: “Google”). Google Analytics uses so-called “cookies”, ie text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics within the framework of Google Analytics will not be merged with other data provided by Google.

The purposes of the data processing are the evaluation of the use of the website and the compilation of reports on activities on the website. Based on the use of the website and the Internet, other related services will be provided.

Legal basis:

The processing of the data is based on the consent of the user (Article 6 (1) (a) GDPR).

Receiver:

The recipients of the data are the responsible body and Google as the processor. For this we have concluded with Google the corresponding order processing contract.

Storage time:

The deletion of the data takes place as soon as they are no longer necessary for our recording purposes.

Third country transfer:

Google processes your data in the US and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US Framework. We also have standard privacy clauses with Google for the use of Google Analytics.

Provision required or required:

The provision of your personal data is voluntary, solely on the basis of your consent. If you prevent access, this may result in functional restrictions on the website.

Withdrawal of consent:

You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all the functions of this website in full. You may also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading the browser plug-in available under the following link and install: Browser Add On to disable Google Analytics.

In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking on this link. An opt-out cookie will be installed on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.

Profiling:

With the help of the tracking tool Google Analytics the behavior of the visitors of the website can be evaluated and the interests analyzed. For this we create a pseudonymous user profile.

Using script libraries (Google Webfonts)

Type and purpose of processing:

To make our content cross-browser accurate and graphically pleasing, we use “Google Web Fonts” from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, hereafter “Google”) to display fonts.

The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/

Legal basis:

The legal basis for the integration of Google Webfonts and the associated data transfer to Google is your consent (Art. 6 (1) lit. DSGVO).

Receiver:

The call of script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible – but currently also unclear whether and, if so, for what purposes – that the operator collects Google data in this case.

Storage time:

We do not collect personal information through the inclusion of Google Webfonts.

More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s Privacy Policy:  https://www.google.com/policies/privacy/.

Third country transfer:

Google processes your data in the US and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US Framework.

Provision required or required:

The provision of personal data is neither statutory nor contractually required. However, without the correct representation of the contents of standard fonts can not be made possible.

Withdrawal of consent:

For the presentation of the contents the programming language JavaScript is used regularly. You can therefore object to data processing by disabling the execution of JavaScript in your browser or installing a JavaScript Blocker inclusion. Please note that this may result in functional restrictions on the website.

Using Google Maps

Type and purpose of processing:

On this website we use the offer of Google Maps. Google Maps is operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereafter “Google”). This allows us to show you interactive maps directly on the website, allowing you to conveniently use the map feature.

For more information about Google’s data processing, please refer to the Google Privacy Notice. There you can also change your personal privacy settings in the privacy center.

For detailed instructions on how to manage your own data related to Google products, click here.

Legal basis:

The legal basis for the integration of Google Maps and the associated data transfer to Google is your consent (Article 6 (1) (a) GDPR).

Receiver:

By visiting the website, Google receives information that you have accessed the corresponding subpage of our website. This is done regardless of whether Google provides an account that you are logged in to, or if there is no user account. When you’re logged in to Google, your data will be assigned directly to your account.

If you do not wish to be assigned to Google on your profile, you must log out of Google before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and / or tailor-made website design. Such an evaluation is carried out in particular (even for non-logged in users) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles, and you must comply with this to Google.

Storage time:

We do not collect personal information through the inclusion of Google Maps.

Third country transfer:

Google processes your data in the US and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US Framework.

Withdrawal of consent:

If you do not want Google to collect, process or use information about you through our website, you can disable JavaScript in your browser settings. In this case, you can not or only partially use our website.

Provision required or required:

The provision of your personal data is voluntary, solely on the basis of your consent. If you prevent access, this may result in functional restrictions on the website.

Google AdWords

Type and purpose of processing:

Our website uses Google Conversion Tracking. The operating company of Google AdWords Services is the Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you have reached our website via an advertisement sent by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on a Google-served ad.

If the user visits certain pages on our website and the cookie has not expired yet, we and Google may recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive any information that personally identifies users.

Legal basis:

The legal basis for the integration of Google AdWords and the associated data transfer to Google is your consent (Article 6 (1) a DSGVO).

Receiver:

Whenever you visit our website, your personal information, including your IP address, will be transferred to Google in the United States. This personal information is stored by Google. Google may transfer this personal data collected through the technical process to third parties.

Our company does not contain any information from Google that could identify the data subject.

Storage time:

These cookies lose their validity after 30 days and are not used for personal identification.

Third country transfer:

Google processes your data in the US and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US Framework.

Withdrawal of consent:

If you do not want to participate in the tracking, you can refuse the required setting of a cookie – for example, via a browser setting that generally disables the automatic setting of cookies or sets your browser to block cookies from the domain “googleleadservices.com”.

Please note that you are not allowed to delete opt-out cookies as long as you do not want to record measurement data. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

Provision required or required:

The provision of your personal data is voluntary, solely on the basis of your consent. If you prevent access, this may result in functional restrictions on the website.

Use of SalesViewer® technology

On this website, the SalesViewer® technology of the SalesViewer® GmbH collects and stores data for marketing, market research and optimization purposes on the basis of legitimate interests of the website operator (Art. 6 (1) lit.f DSGVO).

It uses javascript-based code to collect and use business-related information. The data collected using this technology is encrypted using a non-retrievable one-way function (hashing). The data is immediately pseudonymised and not used to personally identify the visitor to this website.

Data collection and storage may be objected to at any time with effect for the future, by clicking on this link here to prevent the collection by SalesViewer® within this website in the future. An opt-out cookie for this website is stored on your device. If you delete your cookies in this browser, you must click this link again.

Facebook Plugins (Like & Share Button)

On our website plugins from Facebook are integrated. Provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The Facebook plug-ins can be recognized by the Facebook logo or the “Like-Button” (“Like”) on our website. An overview of the Facebook plugins can be found at https://developers.facebook.com/docs/plugins/.

When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our website with your IP address. If you click on the Facebook «Like button» while you are logged in to your Facebook account, you can link the contents of our pages to your Facebook profile. As a result, Facebook can assign the visit to our pages to your user account. H. Kracht’s Erben AG has no knowledge of the content of the transmitted data and their use by Facebook.

For more information, see the Facebook privacy policy at https://de-de.facebook.com/policy.php.

If you do not want Facebook to associate your visit to our website with your Facebook user account, please log out of your Facebook user account.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption techniques (such as SSL) over HTTPS.

Change of our privacy policy

We reserve the right to amend this privacy policy to always comply with the current legal requirements or to implement changes to our services in the privacy policy, such as the introduction of new services. Your new visit will be subject to the new privacy policy.

Legal basis

The described data processing for the purpose of the visitor action pixel is carried out in accordance with the type of consent pursuant to Art. 6 (1) lit a DSGVO:

Storage time

The processed data will be deleted as soon as the consent form is revoked.

Contact addresses and responsibility

Inquiries from supervisory authorities and affected persons are usually made by e-mail, but can also be sent by post:

Cleverclip GmbH
Weihergasse 21
CH-3005 Bern

We have a privacy representative in Switzerland as a contact point for regulators and data subjects in all issues related to EU data protection law:

Carlo Badini
carlo.badini@cleverclip.ch