Social Media

Social media has become an integral part of our everyday life and should therefore be effectively used in external corporate communications in order to remain competitive in the long term and to build a brand community. We explain how to maximize social media communication, how to overcome algorithms and increase your reach and follower base. From social media trends and platforms, insider tips, to no-go’s and key strategies, we’ll turn you into the ultimate social media crack!

Christmas Marketing – A Letter to Santa
Communication
5 min read

Christmas Marketing – A Letter to Santa

Last minute Tips for your Christmas Marketing   Ho-ho-ho! Soon it’s time again – the time of gingerbread, love and giving. The facades are covered, the reindeer are set up in the garden, “Last Christmas” is going viral and Starbucks impresses with his Chestnut Praline Latte. Soon it is Christmas. Well, admittedly, it’s not even Decemeber yet, […]

...

Effective Communication through Instagram – Part 2
Communication
6 min read

Effective Communication through Instagram – Part 2

Part 2: How to outsmart the algorithm and get more reach You have invested hours of work in creating an image and its editing. A captivating, emotional caption is supposed to reach everyone on Instagram. Your product should finally gain the recognition it deserves. More followers, more traffic and finally more conversions. A viral post? […]

...

Effective Communication Through Instagram – Part 1
Communication
6 min read

Effective Communication Through Instagram – Part 1

Part 1: Why every business needs to be on Instagram  It rains little hearts, hashtags determine the everyday life and the annual vacation becomes a photo shooting. – A life without instagram – what would that be? Hard to imagine for many of us! Sad reality.  But what about the business sector? Instagram counts 25 […]

...

5 Social Media Trends for 2020
Communication
5 min read

5 Social Media Trends for 2020

Social Media Trends 2020   The number of social media platforms is growing, expectations are rising and the algorithm is making it increasingly difficult to assert oneself in this mass. Today “in”, tomorrow already out. How can we still see through this? In the course of digitalization, however, communication has changed in such a way that it […]

...

Verbal Communication in 2019 – How To Be Successful At It?
Communication
7 min read

Verbal Communication in 2019 – How To Be Successful At It?

Examples of modern, verbal communication in 2019 A good communication concept is an important component of a company’s strategic orientation. But also in the private sector we communicate today in a completely different way than 20 years ago. But what does verbal communication look like in 2019? How does verbal communication differ between companies and our […]

...

The Most Important Communication Skills Of 2019
Communication
7 min read

The Most Important Communication Skills Of 2019

What does communication skills mean today and how can they be improved? In contrast to the classical understanding of external corporate communication, communication skills play a central role both in internal communication at the organizational level and in communication between teams, colleagues, customers, the public and employees.  The digital transformation has radically changed the way […]

...

How To Be Creative on Demand – Yes, We Can. And So Can You!
Cleverclip
2 min read

How To Be Creative on Demand – Yes, We Can. And So Can You!

“But how do you do that, just being so creative, all day long and at the push of a button?” This is a question that is often asked to members of our creative team by acquaintances, friends, colleagues or partners. So how exactly do they do that, this being creative on demand? A craft like […]

...

How Instagram Videos Can Help Your Marketing Strategy
Explainer Video
2 min read

How Instagram Videos Can Help Your Marketing Strategy

Instagram is a trend – and if you want to get your business off to a good start, you have to follow suit. But how do you get the most out of your social network? What works best and where are the traps? In this blog, you’ll learn how to use your Instagram videos to […]

...

How to Decide For The Right Explainer Video – When The Devil Wears… Second-Hand
Digital Learning
2 min read

How to Decide For The Right Explainer Video – When The Devil Wears… Second-Hand

Choosing the right outfit is sometimes quite nerve-racking. The line between over- and underdressed can be pretty thin. Choosing the right explanation video is no less complicated. That’s why I explain to you in this blog when less is more and when it can be done with Klunkern. The little black one – the whiteboard […]

...

Drive Engagement – What Alien babies Have to Look For In The First Sentence
Digital Learning
3 min read

Drive Engagement – What Alien babies Have to Look For In The First Sentence

The first five seconds of a video or the first sentence of a text decide whether or not we follow up a post. Very few posts get us to devote our attention to them – instead of just scrolling on. So I asked myself: How do I break the curse of scrolling with my mail? […]

...

Social Media Videos Like From a Fairy Tale
Digital Learning
3 min read

Social Media Videos Like From a Fairy Tale

The Internet is flooded with videos. Whether in your private Facebook and Instagram feed or on the professional Xing and LinkedIn pages. It seems that social media videos have become THE medium to present their messages. You shouldn’t miss this trend either. With 5 simple tips, we’ll show you how to make your videos a […]

...

Business Model Canvas – A Tool to Visualize Your Business
Communication
4 min read

Business Model Canvas – A Tool to Visualize Your Business

This month I would like to introduce the tool Business Model Canvas. The BMC is a Lean Startup Tool developed by Alexander Osterwalder, which consists of a Canvas with nine free columns. It deals with the different topics concerning customers, offer, infrastructure and finances. It is an easily accessible, user-friendly template that is filled out […]

...

Journey Mapping – what, how and when to use a Journey Map
Cleverclip
4 min read

Journey Mapping – what, how and when to use a Journey Map

In the following blog we take a closer look at the Journey Mapping and show you how, when and where it can best be used. Over the next few months we’d like to introduce some of the design-oriented tools we use at Cleverclip for both customer and internal projects. We welcome your experiences, questions and […]

...

Mobile Pictures – 3 Tips For Taking Better Pictures With Your Mobile Phone
Digital Learning
3 min read

Mobile Pictures – 3 Tips For Taking Better Pictures With Your Mobile Phone

Intro: To take your social media content to the next level, I’ve put together some useful tips to help you make better mobile phone pictures. To get rid of the obvious things in advance, here are two tips:  Use your home screen shortcut to be ready to shoot your photos as soon as possible. When […]

...

Why our Trump action failed and what you can learn from it
Cleverclip
2 min read

Why our Trump action failed and what you can learn from it

Donald Trump becomes a meme It was at the end of January when we first had the idea at a meeting to produce a card game with and about Donald Trump. The “Inauguration Day” of the new US president was just over and the world announced its bewilderment on Twitter, Facebook and all other possible […]

...

Working At a Startup… So you want to work at a startup?
Cleverclip
3 min read

Working At a Startup… So you want to work at a startup?

Is there this really cool startup that you’ve been targeting for a while and you could imagine working there? Or are you fed up with your corporate job and ready for a change? Maybe you just want to do your own thing? Let’s see if you’re made for the startup life… Ready for responsibility? So […]

...

Who digs a pit for others 2
Digital Learning
2 min read

Who digs a pit for others 2

The meaning of the premise in storytelling. – Part II In the first part, we stopped at the assertion that everything that occurs in a good piece was written in solely to prove the premise. Let’s take a look at an example from Lajo Egris’ book “Dramatic Writing”: Romeo and Juliet – a masterpiece of […]

...

Success with Remote Work
Cleverclip
2 min read

Success with Remote Work

The Inexistence of the New “Originality is nothing but a previously undiscovered plagiarism.” This is what Voltaire, one of the most famous authors of the European Enlightenment, said. And that in the 18th century… Long before our rushed, modern times, in which everything must be innovative and unique. A quotation that makes you think. After […]

...