Marketing

The world of marketing has changed. Traditional forms of advertising are no longer effective and it is becoming increasingly difficult to acquire customers. But no reason to despair! We explain how to position your brand correctly, communicate effectively with customers and ultimately achieve maximum conversions! From the right targeting, effective e-mail communication and the importance of storytelling, to modern forms of digital marketing and tips and trends in content marketing, we' ll make you a marketing expert of the digital age!

Web design trends 2021
Interactive Content
3 min read

Web design trends 2021

Today, websites are a dime a dozen. To be precise, there are 1.72 billion websites floating around the world. This probably comes as little surprise in an age in which marketing is predominantly done digitally. So running a business website isn’t exactly a masterpiece, but rather a basic requirement to somehow be spotted. However, in […]

...

What exactly is digital design?
Communication
5 min read

What exactly is digital design?

UX design, motion design, graphic design, digital design – to a layperson, they all sound kind of the same. Maybe that’s partly because everything is somehow related to each other. While I went into more detail about motion design in my last article, today I’d like to define “digital design” in more detail. What exactly […]

...

Corporate Video: The ultimate guide
Communication
8 min read

Corporate Video: The ultimate guide

Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]

...

B2B Social Media Marketing 
Marketing
9 min read

B2B Social Media Marketing 

In 2020, there were 3.96 billion users on social media, which is a relatively large potential reach for your business. However, it is mostly B2C companies that exploit this enormous marketing potential. Among B2B companies, there is often still a misconception that hearts, tweets and “thumb-ups” belong less in a professional business context. A false […]

...

The importance of UX in marketing 
Creative Process
4 min read

The importance of UX in marketing 

A pop-up on a web page that just won’t go away? You click on a button and nothing happens? Images that just won’t load? A url that takes you to an error page? Ah, some web pages can be quite frustrating. These were all examples of a poor user experience (UX). And although user experience […]

...

Creating buzz with a teaser
Marketing
6 min read

Creating buzz with a teaser

Was sagen sie im Marketing? Content muss einen Mehrwert liefern? Die Zielgruppe aufklären? Bieten Sie eine Lösung für den “Schmerzpunkt”? Ja, so soll es sein. Dann gibt es aber auch einen Querdenker im Videomarketing, der seinen eigenen Weg gegangen ist: Das Teaser-Video. Denn wie der Name schon sagt, zielt dieses Format darauf ab, den Zuschauer […]

...

The best interactive content – a year in review
Infographics
8 min read

The best interactive content – a year in review

This year the normal everyday life has been a little bit broken, everything became a little more quiet and static. In digital life, on the other hand, exactly the opposite happened: Due to technological progress on the one hand and the sensory overload caused by conventional advertising formats on the other, the focus has shifted […]

...

Survey trends for 2021
Interactive Content
4 min read

Survey trends for 2021

What survey trends can we expect for the upcoming year? This year has changed a lot. Our private life. Our professional life. All areas of life are being characterized by a technological and social change. And this change has also reached the market research. Motivating a user to participate in a survey has always been […]

...

Infographic Trends 2021 – All you need to know 
Infographics
5 min read

Infographic Trends 2021 – All you need to know 

Posts, Stories, Tweets, Likes, Uploads, Downloads…that is the everyday life of the average citizen. Since there is so much content out there, it is no longer enough to create static average content. The content must be appealing and inviting. In the area of data visualization, one format in particular has therefore proven itself: The infographic. […]

...

The best interactive infographics 2020
Infographics
7 min read

The best interactive infographics 2020

Interactive infographics: We show you the best Infographics already got a place of honor on our blog some time ago. They are considered to be a small powertool in content marketing, because they enable a multitude of complex information to be presented in an easily understandable, clear and precise way. But now we’re going to […]

...

Interactive platforms: Importance and Trends for 2021
Interactive Content
7 min read

Interactive platforms: Importance and Trends for 2021

Interactive content, interactive content, interactive content – I’m talking about it, other companies are talking about it, marketing experts and of course Sir Google are talking about it. Interactive content today includes a variety of different formats. While the internet is more or less oversaturated with information about video content, quizzes and calculators, interactive platforms […]

...

The best landing pages 2020
Interactive Content
5 min read

The best landing pages 2020

The best Landing pages 2020  The year is coming to an end so let’s review it a bit. For a change it is not about corona, vaccinations or choleric leaders. We focus on digital marketing and show you the best landing pages of 2020. A landing page is a tricky thing – either a top […]

...

Landing page trends 2021
Interactive Content
6 min read

Landing page trends 2021

Landing page Trends 2021 The technology continues to develop and with it arise new possibilities and requirements. This also applies to web design. Landing pages have proven to be important tools to generate leads and achieve conversions. However, to effectively reach the target group today, the site must be user-friendly, have an attractive design and […]

...

How to create an effective survey
Communication
5 min read

How to create an effective survey

Surveys are not exactly a new groundbreaking invention. But since nowadays everything is about customer experience (CX), they are absolutely crucial. How else can you find out what your customers think about the product or service? Even if you assume that you know your customers well enough, without backing up your thoughts with actual customer […]

...

A quiz as a power tool in Content Marketing
Communication
5 min read

A quiz as a power tool in Content Marketing

  Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, […]

...

The best landing page examples
Communication
4 min read

The best landing page examples

In my last post I have explained which elements should not be missing in an effective landing page. In addition to the clearly recognizable CTA, the product benefits, the “above the fold” rule, testimonials and a form, the landing page should also convince with a minimalist but attractive design. But what exactly does that mean […]

...

Creating an effective landing page
Communication
6 min read

Creating an effective landing page

A well-designed landing page can be decisive for the success of your product sales, as it enables you to attract the right customers for exactly the right offer. Unlike regular web pages, it does not contain “unnecessary” information that distracts from the main goal. At least that’s the basic idea of a landing page. The […]

...

What is a landing page?
Marketing
5 min read

What is a landing page?

Anyone who is active in online marketing and did not exactly fall off the moon has certainly stumbled across the term “landing page”. But what is a landing page actually? What distinguishes it from the ordinary website? And why is it important? Stay tuned, in this post we address exactly these questions. Definition  So what […]

...

2020 – The year of interactive event marketing 
Communication
9 min read

2020 – The year of interactive event marketing 

“Interactivity” and “engagement” are buzz words nowadays. Most of the time they revolve around outwitting some algorithms on social networks, putting on VR glasses and making everything a little bigger. But in fact, events are the most natural form of interactivity, aren’t they? People gather to interact and communicate with others.  But for some reason, […]

...

Creating infographics – The best tools
Cleverclip
6 min read

Creating infographics – The best tools

In our last blog post I was talking about the infographics being a powerful tool in content marketing. With the help of graphic elements and a creative design, an infographics communicates your message effectively, understandably and clearly to the target group and thus creates more brand awareness. Well, but how does that work in practice?  […]

...

Infographic Tips for effective content marketing
Communication
7 min read

Infographic Tips for effective content marketing

I would like to dedicate today’s blog post to a very special all-rounder in content marketing. An all-rounder that has the ability to present complex issues visually and understandably and can even go viral when used correctly. I am referring to the “infographic”. And since infographics have established themselves as such an enormously powerful means […]

...

Interactive content – 10 effective areas of application 
Communication
6 min read

Interactive content – 10 effective areas of application 

After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]

...

Types of interactive content
Communication
5 min read

Types of interactive content

Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing.  Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]

...

What is Interactive Content?
Communication
3 min read

What is Interactive Content?

The year is 2020, the year in which we have to rely on an increasingly appealing marketing mix. The year in which we are increasingly perishing of the goldfish generation. The year in which we have to radically rethink our content marketing. With the rising challenges in content marketing, the increasing importance of interactive content […]

...

Video Marketing: How Many Words Is a Video Worth?
Communication
3 min read

Video Marketing: How Many Words Is a Video Worth?

A picture is worth a thousand words. A metaphor quoted to death, but with something in it in any case. In marketing it has long been said that visual elements are more effective than pure text. This is also proven by the principle “show don’t tell” . At Cleverclip, we like to live by this […]

...

Video Content: Why You Need to Follow This Trend?
Communication
4 min read

Video Content: Why You Need to Follow This Trend?

Video Marketing as an effective content strategy  Competition is increasing across the industry, whereas the consumer’s attention span is decreasing and the daily stimulus satiation is reaching new dimensions. It’s no secret anymore that videos have established themselves in marketing as absolute all-rounders. Nor is it a new trend.  However, it is a trend that […]

...

Product Video For The Perfect Product Launch
Marketing
6 min read

Product Video For The Perfect Product Launch

Steps for a successful product video  Sweatily, you’ve worked your fingers to the bone, your brain’s at peak performance, your financial resources at the very bottom and sleepless nights have been dragging on for months. And now you’re awaiting the big event with joy, excitement and nervousness. No, we are not talking about an arranged […]

...

The Perfect Product Launch
Marketing
9 min read

The Perfect Product Launch

How launch a product successfully  You have developed a groundbreaking product? Congratulations! Your company is facing an exciting time. But unfortunately the good idea is not enough, because now comes the real challenge: The product launch.  Today’s competitive environment, changing communication channels, a highly dynamic market and the stimulus satiation of the digital age result in […]

...

Pitch Deck – How To Create The Perfect One?
Marketing
6 min read

Pitch Deck – How To Create The Perfect One?

Convince investors properly Are you facing the big task of convincing potential investors? Are you trying to present your business idea vividly and standing a little on your toes? Whether in the “shark tank”, at another event or in a personal meeting, a well planned and first-class pitch deck is the be-all and end-all to convincingly […]

...

The Importance of Interactive Content – Part 2
Digital Learning
5 min read

The Importance of Interactive Content – Part 2

How immersive experiences can revolutionize the marketing  Today it is no longer enough to rave about the wonderful product features. The brand must tell a story. Storytelling has therefore become an absolute must in marketing. But not only that! In our last article, we emphasized the important role of interactive content in attracting viewers’ attention. […]

...

The Importance of Interactive Content – Part 1
Digital Learning
5 min read

The Importance of Interactive Content – Part 1

Interactive Content and its power in marketing  Static content is not very persuasive anymore – that’s what most of us already know.  Since your target group is not really engaging with static content, it drives only little success. Or even none?  We need content that encourages users to interact. Content that stands out from the […]

...

The Best Explainer Videos of 2021
Communication
13 min read

The Best Explainer Videos of 2021

The 21 best explainer videos – a year in review More or less a year ago I presented you the best explainer videos from 2021. But also this year something has changed in the media industry and I would like to share the best explainers from this year with you. I have refined the best-of […]

...

Explainer Video Trends for 2021
Communication
5 min read

Explainer Video Trends for 2021

Explainer video trends for the coming year   We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. At this point, explainer videos have developed as important tools in content marketing: they wrap even complex and dry information […]

...

What Exactly Is An Explainer Video?
Communication
7 min read

What Exactly Is An Explainer Video?

Explainer videos- The super weapon of content marketing  Perhaps you’re familiar with it: a page-long text that makes you fall asleep already throughout the second sentence. After the first paragraph you are already somewhere on Bora Bora. Of course, you can barely remember what you have read. You give up and quickly switch to your […]

...

Christmas Marketing – A Letter to Santa
Communication
5 min read

Christmas Marketing – A Letter to Santa

Last minute Tips for your Christmas Marketing   Ho-ho-ho! Soon it’s time again – the time of gingerbread, love and giving. The facades are covered, the reindeer are set up in the garden, “Last Christmas” is going viral and Starbucks impresses with his Chestnut Praline Latte. Soon it is Christmas. Well, admittedly, it’s not even Decemeber yet, […]

...

5 Social Media Trends for 2020
Communication
5 min read

5 Social Media Trends for 2020

Social Media Trends 2020   The number of social media platforms is growing, expectations are rising and the algorithm is making it increasingly difficult to assert oneself in this mass. Today “in”, tomorrow already out. How can we still see through this? In the course of digitalization, however, communication has changed in such a way that it […]

...

Visual Storytelling- The Fine Art Of Marketing
Communication
5 min read

Visual Storytelling- The Fine Art Of Marketing

Visual stories as an effective communication strategy  After a long day you sit comfortably with your laptop on the couch and browse through the web. Your eyes suddenly get lost in an exciting title. You become curious. Your expectations rise. You look forward to this exciting information, a world-shattering message. You quickly click on the […]

...

Storytelling-The Secret Sauce For A Marketing Strategy
Communication
5 min read

Storytelling-The Secret Sauce For A Marketing Strategy

How Storytelling boosts your Marketing Strategy  A story by the campfire. At Grandma’s. With Coffee and cake. A little gossip with the colleague. A chat here and there… . We all love stories! Stories that enchant us. Stories that make us cry. Stories that shock us. Stories that inspire us. Telling stories is of great […]

...

Verbal Communication in 2019 – How To Be Successful At It?
Communication
7 min read

Verbal Communication in 2019 – How To Be Successful At It?

Examples of modern, verbal communication in 2019 A good communication concept is an important component of a company’s strategic orientation. But also in the private sector we communicate today in a completely different way than 20 years ago. But what does verbal communication look like in 2019? How does verbal communication differ between companies and our […]

...

How Verbal Communication Has Changed?
Communication
8 min read

How Verbal Communication Has Changed?

Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this actually mean for verbal communication and how can we […]

...

The Most Important Communication Skills Of 2019
Communication
7 min read

The Most Important Communication Skills Of 2019

What does communication skills mean today and how can they be improved? In contrast to the classical understanding of external corporate communication, communication skills play a central role both in internal communication at the organizational level and in communication between teams, colleagues, customers, the public and employees.  The digital transformation has radically changed the way […]

...

Everchanging Communication. How Has It Changed Over The Past Years?
Communication
8 min read

Everchanging Communication. How Has It Changed Over The Past Years?

Other times, other customs – How our communication has developed in recent years We are moving with great strides towards the Web 4.0, the Internet of Things too. A clear definition of the individual steps in web development can only be blurred, but one thing is clear: the Internet today differs greatly from the Internet […]

...

6 Tips On Creating Your Own Explainer Video
Digital Learning
3 min read

6 Tips On Creating Your Own Explainer Video

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some thought. First, about the audience […]

...

The Definition of Communication in 2019
Communication
7 min read

The Definition of Communication in 2019

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations.  Briefly broken down, the term […]

...

Communication Challenges For Businesses in 2019
Communication
7 min read

Communication Challenges For Businesses in 2019

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

...

What is Communication? A Complete Guide
Communication
19 min read

What is Communication? A Complete Guide

Communication is omnipresent in our society. Today, more than ever, we communicate constantly and everywhere. Of course, this also applies to companies. In the context of digitalization, internal and external communication is therefore also changing considerably. New instruments are being added, the exchange of knowledge and information is becoming more direct, faster, more open and […]

...

Presenting Products – How To Drive More Customers?
Explainer Video
3 min read

Presenting Products – How To Drive More Customers?

Our product range is becoming more diverse almost day by day. It is not always easy to present this wide range in such a way that every customer finds what he wants. But there are a few points that everyone who presents a product to potential customers can consider. Present products? The best way to […]

...

The Learning App: Practical, Modern And Flexible
Digital Learning
2 min read

The Learning App: Practical, Modern And Flexible

E-learning is in vogue. We want to be able to learn regardless of time and place and exactly according to individual needs. With e-learning this can be achieved and the users learn how, when and where it is exactly right for them. Interactive learning formats are fun. And what could be better than not having […]

...

Tutorial Videos: DIY For Your Viewers
Digital Learning
2 min read

Tutorial Videos: DIY For Your Viewers

Have you always wanted to learn origami? Or you want to play your favorite song on the ukulele? How about a new language – maybe Japanese? Or would you like to be able to edit your holiday photos to perfection? Nowadays you can learn just about anything without leaving your living room. Video platforms like […]

...

Data Protection Act – An Overview
Cleverclip
2 min read

Data Protection Act – An Overview

On 25 May 2018, the new Basic Data Protection Regulation (DSGVO) for Europe entered into force. We at Cleverclip also had to react to it. But what exactly is it all about? Who is affected? And what does this change? Find out more in this blog. Digitalization brings with it many changes and countless opportunities. […]

...

How Instagram Videos Can Help Your Marketing Strategy
Explainer Video
2 min read

How Instagram Videos Can Help Your Marketing Strategy

Instagram is a trend – and if you want to get your business off to a good start, you have to follow suit. But how do you get the most out of your social network? What works best and where are the traps? In this blog, you’ll learn how to use your Instagram videos to […]

...

The Future of Storytelling is Interactive
Communication
3 min read

The Future of Storytelling is Interactive

Storytelling and interaction have belonged to mankind since time immemorial just like the X belongs to the Y. It all began when people were still telling each other stories about the fire – followed by personal exchange and cheering at sports events or in the theatre. But then, with the advent of new media, the […]

...

Social Media Videos Like From a Fairy Tale
Digital Learning
3 min read

Social Media Videos Like From a Fairy Tale

The Internet is flooded with videos. Whether in your private Facebook and Instagram feed or on the professional Xing and LinkedIn pages. It seems that social media videos have become THE medium to present their messages. You shouldn’t miss this trend either. With 5 simple tips, we’ll show you how to make your videos a […]

...

The Persona – What Is There To Know [Infographic]
Digital Learning
1 min read

The Persona – What Is There To Know [Infographic]

The persona is the prototype of the target group – so that we always know exactly who our end product has to work for. You can find out which factors have to be considered in this info graphic. For more design inputs, great projects and Cleverclip in general, you can download our newsletter.

...

You’ve got Mail – 7 Tips On How To Become a Newsletter Guru
Communication
3 min read

You’ve got Mail – 7 Tips On How To Become a Newsletter Guru

Newsletters are often underestimated and with this valuable format we don’t invest enough time or the right amount of effort that we should. If done right, your newsletter can be your strongest communication tool and your best tool for building and expanding your community. Any other app or social network where your community talks to […]

...

Newsletter – Tips For Better Opening Rates [Infographic]
Digital Learning
2 min read

Newsletter – Tips For Better Opening Rates [Infographic]

Newsletters offer a great way to interact with your customers. Not only do you reach many customers, you also build and expand your community. So how can you increase the opening rate and get more out of your newsletter? In contrast to many other marketing tools, a newsletter is free of charge and can be […]

...

Mobile Pictures – 3 Tips For Taking Better Pictures With Your Mobile Phone
Digital Learning
3 min read

Mobile Pictures – 3 Tips For Taking Better Pictures With Your Mobile Phone

Intro: To take your social media content to the next level, I’ve put together some useful tips to help you make better mobile phone pictures. To get rid of the obvious things in advance, here are two tips:  Use your home screen shortcut to be ready to shoot your photos as soon as possible. When […]

...

Video Spots: Does More Budget Bring More?
Communication
3 min read

Video Spots: Does More Budget Bring More?

Actually the title should be yes, “Are expensive video spots better?” or “Does the amount of the investment determine the size of the success? My answer to both questions: later. One of the first questions when I talk to potential customers is very often after the money: What does it cost us? As if “that” […]

...

7 Blogs To Brighten Up Your Day
Digital Learning
3 min read

7 Blogs To Brighten Up Your Day

The number of blogs on the Internet is endless and it’s a real challenge to know what it’s worth following. So that you don’t get lost unnecessarily in the vastness of the Internet, we’ve made you a list of our favorite blogs. This list is a small excerpt from our sources of inspiration, where we […]

...

Why Our Stand Looks Like Our Office
Cleverclip
2 min read

Why Our Stand Looks Like Our Office

sAlu, cardboard walls, system buildings and poorly fitting off-the-shelf suits between two boring roll-ups. The creative spot of colour is a pixelated logo printed on a grey carpet. Well, what does that remind you of? That’s right, your last visit to the fair. I spontaneously think of only a few things that are more boring […]

...

What Makes a Good Communications Agency?
Cleverclip
3 min read

What Makes a Good Communications Agency?

Good communication is an elixir of life for our professional universe and its existence. All you need is love? All you need is good communication! Whether with colleagues, customers, suppliers, investors or the media, but also with the larger community in general. As soon as you start thinking about a communication campaign, the first thing […]

...

Podcasts: Save time, learn new things
Cleverclip
3 min read

Podcasts: Save time, learn new things

Podcasts are considered the new books. They provide a great way to get new information from a variety of subject areas. And best of all, podcasts save you a lot of time. Because with them you can combine the train ride, the morning run or the cleaning up with the best stories, while learning something […]

...

Can you create your own explainer video?
Digital Learning
7 min read

Can you create your own explainer video?

Make your own DIY explainer video Have you finally decided to integrate an explainer video into your content strategy and are now faced with the big question if and how you can create it by yourself? Then you are at the right place!Nowadays, you shouldn’t miss out on an explainer video. But especially for small […]

...

Working At a Startup… So you want to work at a startup?
Cleverclip
3 min read

Working At a Startup… So you want to work at a startup?

Is there this really cool startup that you’ve been targeting for a while and you could imagine working there? Or are you fed up with your corporate job and ready for a change? Maybe you just want to do your own thing? Let’s see if you’re made for the startup life… Ready for responsibility? So […]

...

3 good reasons why user testing is worthwhile
Digital Learning
3 min read

3 good reasons why user testing is worthwhile

3 Good reasons why user testing is worthwhile One of the most important points in human-centered design: Use a prototype as early as possible – directly at the end user. This works everywhere: websites, products, videos and software applications. It doesn’t matter what is tested. It’s just a matter of recognizing at an early stage […]

...

Our Secret For a Perfect Explainer Video
Digital Learning
3 min read

Our Secret For a Perfect Explainer Video

I liked Cleverclip as a company from the very beginning. One of the main reasons was that the team instinctively integrated design and design thinking into the production process. That’s pretty unusual compared to classic advertising agencies. Perhaps because the combination of explanatory videos and Human Centered Design (HCD) seems strange to many at first […]

...

5 Ingredients For a Perfect Storytelling Menu
Digital Learning
4 min read

5 Ingredients For a Perfect Storytelling Menu

The famous salt in soup Cooking and storytelling are actually two very different things. Nevertheless, there is one thing in common: in the end you get a satisfying result only with a necessary portion of devotion and the right ingredients. Anyone who has ever cooked soup and forgotten the salt knows that the absence of […]

...

Who digs a pit for others…
Digital Learning
2 min read

Who digs a pit for others…

The meaning of the premise in storytelling. – Part I There are stories that inspire us. Stories that take us to distant places and let us look deep into the souls of their protagonists. Stories that captivate us so much that we would like to do nothing more than read on, look further or listen […]

...

Corporate Identity and Design
Communication
3 min read

Corporate Identity and Design

A horse and an apple The logo is the most important aspect of the corporate design. And in the best case it has a high recognition value. Example pleasing? What name do you see in your mind’s eye when you think of a curved, yellow M? Or a black horse standing on its hind legs? […]

...

Immortal Design: Chinese Characters
Digital Learning
3 min read

Immortal Design: Chinese Characters

An eternal trend I’m sure you’ve seen her before, too: Chinese characters. Even in our latitudes you can see them again and again. Many people use them to decorate their cars, apartments or even their own skin. Mostly without really having a connection to it. This can lead to embarrassing situations: Mirrored or upside-down symbols […]

...

Success with Remote Work
Cleverclip
2 min read

Success with Remote Work

The Inexistence of the New “Originality is nothing but a previously undiscovered plagiarism.” This is what Voltaire, one of the most famous authors of the European Enlightenment, said. And that in the 18th century… Long before our rushed, modern times, in which everything must be innovative and unique. A quotation that makes you think. After […]

...

An energy drink for Charles Lindbergh
Digital Learning
3 min read

An energy drink for Charles Lindbergh

“An energy drink for Charles Lindbergh is the fifth and final part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff, the third part here: No Pain, No Gain and the fourth part here: How to generate attention […]

...

How to Generate Attention
Communication
3 min read

How to Generate Attention

“How to Generate Attention” is the fourth part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff and the third part here: No Pain, No Gain The right pain Good stories always have a pain or conflict. Conflict […]

...

No Pain, No Gain
Digital Learning
2 min read

No Pain, No Gain

“No Pain, no Gain” is the third part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings and the second part here: Stories are not children’s stuff A flood of advertising Stories are great. We know that now. They touch us and it is difficult to ignore […]

...

Storytelling for Adults – Stories are not Children’s stuff
Digital Learning
2 min read

Storytelling for Adults – Stories are not Children’s stuff

“Stories aren’t kid stuff” is the second part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings.  The big mistake After we made a journey through time together in the last blog, we now deal with the present again. In many places stories are still regarded as […]

...

Of children’s cassettes and cave paintings
Marketing
3 min read

Of children’s cassettes and cave paintings

A small experiment Today we want to carry out a small experiment with you. Don’t worry, it won’t take long. Please read the following section briefly: “A body consisting mainly of iron, oxygen, silicon and magnesium revolves around its own axis, whereby after approximately 120 seconds a 1.4 million kilometre sphere of hydrogen and helium […]

...