Marketing

The world of marketing has changed. Traditional forms of advertising are no longer effective and it is becoming increasingly difficult to acquire customers. But no reason to despair! We explain how to position your brand correctly, communicate effectively with customers and ultimately achieve maximum conversions! From the right targeting, effective e-mail communication and the importance of storytelling, to modern forms of digital marketing and tips and trends in content marketing, we' ll make you a marketing expert of the digital age!

What exactly is digital design?
Communication
5 min read

What exactly is digital design?

UX design, motion design, graphic design, digital design – to a layperson, they all sound kind of the same. Maybe that’s partly because everything is somehow related to each other. While I went into more detail about motion design in my last article, today I’d like to define “digital design” in more detail. What exactly […]

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Corporate Video: The ultimate guide
Communication
8 min read

Corporate Video: The ultimate guide

Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]

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B2B Social Media Marketing 
Marketing
9 min read

B2B Social Media Marketing 

In 2020, there were 3.96 billion users on social media, which is a relatively large potential reach for your business. However, it is mostly B2C companies that exploit this enormous marketing potential. Among B2B companies, there is often still a misconception that hearts, tweets and “thumb-ups” belong less in a professional business context. A false […]

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The importance of UX in marketing 
Creative Process
4 min read

The importance of UX in marketing 

A pop-up on a web page that just won’t go away? You click on a button and nothing happens? Images that just won’t load? A url that takes you to an error page? Ah, some web pages can be quite frustrating. These were all examples of a poor user experience (UX). And although user experience […]

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Creating buzz with a teaser
Marketing
6 min read

Creating buzz with a teaser

Was sagen sie im Marketing? Content muss einen Mehrwert liefern? Die Zielgruppe aufklären? Bieten Sie eine Lösung für den “Schmerzpunkt”? Ja, so soll es sein. Dann gibt es aber auch einen Querdenker im Videomarketing, der seinen eigenen Weg gegangen ist: Das Teaser-Video. Denn wie der Name schon sagt, zielt dieses Format darauf ab, den Zuschauer […]

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The best interactive content – a year in review
Infographics
8 min read

The best interactive content – a year in review

This year the normal everyday life has been a little bit broken, everything became a little more quiet and static. In digital life, on the other hand, exactly the opposite happened: Due to technological progress on the one hand and the sensory overload caused by conventional advertising formats on the other, the focus has shifted […]

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Survey trends for 2021
Interactive Content
4 min read

Survey trends for 2021

What survey trends can we expect for the upcoming year? This year has changed a lot. Our private life. Our professional life. All areas of life are being characterized by a technological and social change. And this change has also reached the market research. Motivating a user to participate in a survey has always been […]

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Infographic Trends 2021 – All you need to know 
Infographics
5 min read

Infographic Trends 2021 – All you need to know 

Posts, Stories, Tweets, Likes, Uploads, Downloads…that is the everyday life of the average citizen. Since there is so much content out there, it is no longer enough to create static average content. The content must be appealing and inviting. In the area of data visualization, one format in particular has therefore proven itself: The infographic. […]

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The best interactive infographics 2020
Infographics
7 min read

The best interactive infographics 2020

Interactive infographics: We show you the best Infographics already got a place of honor on our blog some time ago. They are considered to be a small powertool in content marketing, because they enable a multitude of complex information to be presented in an easily understandable, clear and precise way. But now we’re going to […]

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Interactive platforms: Importance and Trends for 2021
Interactive Content
7 min read

Interactive platforms: Importance and Trends for 2021

Interactive content, interactive content, interactive content – I’m talking about it, other companies are talking about it, marketing experts and of course Sir Google are talking about it. Interactive content today includes a variety of different formats. While the internet is more or less oversaturated with information about video content, quizzes and calculators, interactive platforms […]

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The best landing pages 2020
Interactive Content
5 min read

The best landing pages 2020

The best Landing pages 2020  The year is coming to an end so let’s review it a bit. For a change it is not about corona, vaccinations or choleric leaders. We focus on digital marketing and show you the best landing pages of 2020. A landing page is a tricky thing – either a top […]

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Landing page trends 2021
Interactive Content
6 min read

Landing page trends 2021

Landing page Trends 2021 The technology continues to develop and with it arise new possibilities and requirements. This also applies to web design. Landing pages have proven to be important tools to generate leads and achieve conversions. However, to effectively reach the target group today, the site must be user-friendly, have an attractive design and […]

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How to create an effective survey
Communication
5 min read

How to create an effective survey

Surveys are not exactly a new groundbreaking invention. But since nowadays everything is about customer experience (CX), they are absolutely crucial. How else can you find out what your customers think about the product or service? Even if you assume that you know your customers well enough, without backing up your thoughts with actual customer […]

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A quiz as a power tool in Content Marketing
Communication
5 min read

A quiz as a power tool in Content Marketing

Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, we […]

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The best landing page examples
Communication
4 min read

The best landing page examples

In my last post I have explained which elements should not be missing in an effective landing page. In addition to the clearly recognizable CTA, the product benefits, the “above the fold” rule, testimonials and a form, the landing page should also convince with a minimalist but attractive design. But what exactly does that mean […]

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Creating an effective landing page
Communication
6 min read

Creating an effective landing page

A well-designed landing page can be decisive for the success of your product sales, as it enables you to attract the right customers for exactly the right offer. Unlike regular web pages, it does not contain “unnecessary” information that distracts from the main goal. At least that’s the basic idea of a landing page. The […]

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What is a landing page?
Marketing
5 min read

What is a landing page?

Anyone who is active in online marketing and did not exactly fall off the moon has certainly stumbled across the term “landing page”. But what is a landing page actually? What distinguishes it from the ordinary website? And why is it important? Stay tuned, in this post we address exactly these questions. Definition  So what […]

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2020 – The year of interactive event marketing 
Communication
9 min read

2020 – The year of interactive event marketing 

“Interactivity” and “engagement” are buzz words nowadays. Most of the time they revolve around outwitting some algorithms on social networks, putting on VR glasses and making everything a little bigger. But in fact, events are the most natural form of interactivity, aren’t they? People gather to interact and communicate with others.  But for some reason, […]

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Creating infographics – The best tools
Cleverclip
6 min read

Creating infographics – The best tools

In our last blog post I was talking about the infographics being a powerful tool in content marketing. With the help of graphic elements and a creative design, an infographics communicates your message effectively, understandably and clearly to the target group and thus creates more brand awareness. Well, but how does that work in practice?  […]

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Infographic Tips for effective content marketing
Communication
7 min read

Infographic Tips for effective content marketing

I would like to dedicate today’s blog post to a very special all-rounder in content marketing. An all-rounder that has the ability to present complex issues visually and understandably and can even go viral when used correctly. I am referring to the “infographic”. And since infographics have established themselves as such an enormously powerful means […]

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Interactive content – 10 effective areas of application 
Communication
6 min read

Interactive content – 10 effective areas of application 

After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]

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