Interactive Content

Do you enjoy it when your target group prefers to browse through the competitor's website? Does it satisfy you when nobody can recall your brand? Does it make you happy when the target group finds your content boring? Have you just answered all questions with a "no"? Then you' re at the right place! Interactive content is the content marketing of the future! But what exactly is interactive content? What formats do exist and what exactly distinguishes interactive from static content? Browse through our articles and learn more about this topic.

Interactive content – 10 effective areas of application 
Communication
6 min read

Interactive content – 10 effective areas of application 

After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]

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Types of interactive content
Communication
5 min read

Types of interactive content

Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing.  Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]

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Interactive Videos – a Powerful Marketing Tool
Communication
6 min read

Interactive Videos – a Powerful Marketing Tool

Videos are absolute power tools in content marketing. By using moving visual storytelling, you achieve a much higher engagement of the target group than with static content. However, most of us are only familiar with the play button, eventually we pause the video and maybe (if the content producer was particularly marketing oriented) on an […]

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Interactive Presentation – Tips and Tricks
Communication
10 min read

Interactive Presentation – Tips and Tricks

We all know the  course of an ordinary presentation: the speaker stands frozen in one place, clicks through the slides, with a monotony similar to a horizontal asymptote. After about 10-15 minutes the attention of the audience drops to zero. If the presentation lasts a little longer, speak into a crowd that scribbles some squiggly […]

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What is Interactive Content?
Communication
3 min read

What is Interactive Content?

The year is 2020, the year in which we have to rely on an increasingly appealing marketing mix. The year in which we are increasingly perishing of the goldfish generation. The year in which we have to radically rethink our content marketing. With the rising challenges in content marketing, the increasing importance of interactive content […]

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The Importance of Interactive Content – Part 2
Digital Learning
5 min read

The Importance of Interactive Content – Part 2

How immersive experiences can revolutionize the marketing  Today it is no longer enough to rave about the wonderful product features. The brand must tell a story. Storytelling has therefore become an absolute must in marketing. But not only that! In our last article, we emphasized the important role of interactive content in attracting viewers’ attention. […]

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The Importance of Interactive Content – Part 1
Digital Learning
5 min read

The Importance of Interactive Content – Part 1

Interactive Content and its power in marketing  Static content is not very persuasive anymore – that’s what most of us already know.  Since your target group is not really engaging with static content, it drives only little success. Or even none?  We need content that encourages users to interact. Content that stands out from the […]

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Effective Communication Through Instagram – Part 2
Communication
6 min read

Effective Communication Through Instagram – Part 2

Part 2: How to outsmart the algorithm and get more reach Read here the first part of the topic.  You have invested hours of work in creating an image and its editing. A captivating, emotional caption is supposed to reach everyone on Instagram. Your product should finally gain the recognition it deserves. More followers, more […]

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Storytelling-The Secret Sauce For A Marketing Strategy
Communication
5 min read

Storytelling-The Secret Sauce For A Marketing Strategy

How Storytelling boosts your Marketing Strategy  A story by the campfire. At Grandma’s. With Coffee and cake. A little gossip with the colleague. A chat here and there… . We all love stories! Stories that enchant us. Stories that make us cry. Stories that shock us. Stories that inspire us. Telling stories is of great […]

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The Learning App: Practical, Modern And Flexible
Digital Learning
2 min read

The Learning App: Practical, Modern And Flexible

E-learning is in vogue. We want to be able to learn regardless of time and place and exactly according to individual needs. With e-learning this can be achieved and the users learn how, when and where it is exactly right for them. Interactive learning formats are fun. And what could be better than not having […]

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Digital Learning – The Future Of Learning Is Here
Communication
2 min read

Digital Learning – The Future Of Learning Is Here

Digital Learning is booming. Whether as private further training or as part of employee development in companies. But what is the attraction of digital learning? Why does it work so well and what are the possibilities? The Success Factors of Digital Learning The advantages are quickly clarified: for many of us, learning independently of time […]

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The Future of Storytelling is Interactive
Communication
3 min read

The Future of Storytelling is Interactive

Storytelling and interaction have belonged to mankind since time immemorial just like the X belongs to the Y. It all began when people were still telling each other stories about the fire – followed by personal exchange and cheering at sports events or in the theatre. But then, with the advent of new media, the […]

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Newsletter – Tips For Better Opening Rates [Infographic]
Digital Learning
2 min read

Newsletter – Tips For Better Opening Rates [Infographic]

Newsletters offer a great way to interact with your customers. Not only do you reach many customers, you also build and expand your community. So how can you increase the opening rate and get more out of your newsletter? In contrast to many other marketing tools, a newsletter is free of charge and can be […]

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