Explainer Video

The secret weapon in content marketing and our core competence! But why exactly do we need explainer videos and why are they so effective? What types of explainer videos exist and which one is the most suitable for me? What does the production process look like and what do I need to consider? Questions after questions and we provide the the answers! From general information, expert tips, current trends to the best explainer videos of all time, in this category we cover in detail various topics around those short powerclips.

What storytelling is and how it engages us
Content Marketing
5 min read

What storytelling is and how it engages us

We are glued to the lips of the storyteller, a shiver runs down our spine and we simply can’t blink any more – that is the effect of good storytelling. In our international, Anglicised world, this is called storytelling. Content What is storytelling? Tips for good storytelling Storytelling within the company Storytelling in marketing and […]

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Top 10 explainer trends for 2022
Creative Process
6 min read

Top 10 explainer trends for 2022

As we did with the explainer trends 2021, we also went on a search for this year. We looked for the explainer video trends that are either very popular right now or have been promising success for years. Explainer videos are our lifeblood and therefore we don’t want to say much more and get straight […]

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How to create learning videos: The ultimate guide 
Digital Learning
6 min read

How to create learning videos: The ultimate guide 

In one of my last articles, I talked about digital learning and its potential in companies. Today, I want to specialize a little more and explain how learning videos can be created. Whether on TV, on social media, or on the website, moving images pack any message into an exciting story and thus catch the […]

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Corporate Video: The ultimate guide
Communication
8 min read

Corporate Video: The ultimate guide

Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]

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Video Content: Why You Need to Follow This Trend?
Communication
4 min read

Video Content: Why You Need to Follow This Trend?

Video Marketing as an effective content strategy  Competition is increasing across the industry, whereas the consumer’s attention span is decreasing and the daily stimulus satiation is reaching new dimensions. It’s no secret anymore that videos have established themselves in marketing as absolute all-rounders. Nor is it a new trend.  However, it is a trend that […]

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Why Music and Sound Design Are Important For Explainer Videos?
Communication
4 min read

Why Music and Sound Design Are Important For Explainer Videos?

Is sound design important for an explainer video? Well…Have you ever watched a film on mute with joy?  Played a video game without sound effects? Could you imagine “Star Wars” without the characteristic Jedi Knight music…? Or “Jaws” without the catchy two notes that made film music history?…Both are a proof of how effective music […]

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How To Create An Explainer Video? The Cleverclip Way
Cleverclip
4 min read

How To Create An Explainer Video? The Cleverclip Way

Ever wished to look behind the scenes of a professional explainer video agency? Well then… welcome! Today we take you on an exclusive journey through the most important production steps of our explainer video!  From brainstorming and the first notes and sketches to the magical final product, enter the colourful explainer world and learn how […]

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How Much Can An Explainer Video Cost?
Explainer Video
5 min read

How Much Can An Explainer Video Cost?

Explainer video costs – what to expect What does an explainer video really cost? – A frequently asked question. Very frequently. As soon as you deal with the topic of video marketing, you will discover a variety of answers online. Everything from CHF 350 to CHF 35,000, some of them are even absolute high end […]

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How Long Should My Explainer Video Be?
Communication
6 min read

How Long Should My Explainer Video Be?

The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say.  Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]

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The Best Explainer Videos of 2021
Communication
13 min read

The Best Explainer Videos of 2021

The 21 best explainer videos – a year in review More or less a year ago I presented you the best explainer videos from 2021. But also this year something has changed in the media industry and I would like to share the best explainers from this year with you. I have refined the best-of […]

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Explainer Video Trends for 2021
Communication
5 min read

Explainer Video Trends for 2021

Explainer video trends for the coming year   We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. At this point, explainer videos have developed as important tools in content marketing: they wrap even complex and dry information […]

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What Exactly Is An Explainer Video?
Communication
7 min read

What Exactly Is An Explainer Video?

Explainer videos- The super weapon of content marketing  Perhaps you’re familiar with it: a page-long text that makes you fall asleep already throughout the second sentence. After the first paragraph you are already somewhere on Bora Bora. Of course, you can barely remember what you have read. You give up and quickly switch to your […]

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Effective Communication Through Instagram – Part 1
Communication
6 min read

Effective Communication Through Instagram – Part 1

Part 1: Why every business needs to be on Instagram  It rains little hearts, hashtags determine the everyday life and the annual vacation becomes a photo shooting. – A life without instagram – what would that be? Hard to imagine for many of us! Sad reality.  But what about the business sector? Instagram counts 25 […]

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What Is a Communication Model?
Communication
9 min read

What Is a Communication Model?

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]

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6 Tips On Creating Your Own Explainer Video
Digital Learning
3 min read

6 Tips On Creating Your Own Explainer Video

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some thought. First, about the audience […]

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The Definition of Communication in 2019
Communication
7 min read

The Definition of Communication in 2019

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations.  Briefly broken down, the term […]

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Communication Challenges For Businesses in 2019
Communication
7 min read

Communication Challenges For Businesses in 2019

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

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Presenting Products – How To Drive More Customers?
Explainer Video
3 min read

Presenting Products – How To Drive More Customers?

Our product range is becoming more diverse almost day by day. It is not always easy to present this wide range in such a way that every customer finds what he wants. But there are a few points that everyone who presents a product to potential customers can consider. Present products? The best way to […]

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5 Steps To The Perfect Kickstarter Video
Cleverclip
3 min read

5 Steps To The Perfect Kickstarter Video

Your Kickstarter idea’s long gone. You know exactly what you want to achieve and are confident that you will inspire your fellow men. Your target group, the financial aspects and opinions in the team are clear. Then you have already made a huge step. Also, how you want to advertise for your project, you have […]

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Tutorial Videos: DIY For Your Viewers
Digital Learning
2 min read

Tutorial Videos: DIY For Your Viewers

Have you always wanted to learn origami? Or you want to play your favorite song on the ukulele? How about a new language – maybe Japanese? Or would you like to be able to edit your holiday photos to perfection? Nowadays you can learn just about anything without leaving your living room. Video platforms like […]

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How Instagram Videos Can Help Your Marketing Strategy
Explainer Video
2 min read

How Instagram Videos Can Help Y