Explainer Video

What video formats are there? And which is the best video format? Mov, MP4, MPEG, AVI and Co. – we present common video formats, explain the respective advantages and disadvantages and show which video format makes sense when. Whether it’s an explanatory video or an image film, an e-learning video or a testimonial film. With […]

We are glued to the lips of the storyteller, a shiver runs down our spine and we simply can’t blink any more – that is the effect of good storytelling. In our international, Anglicised world, this is called storytelling. Content What is storytelling? Tips for good storytelling Storytelling within the company Storytelling in marketing and […]

In one of my last articles, I talked about digital learning and its potential in companies. Today, I want to specialize a little more and explain how learning videos can be created. Whether on TV, on social media, or on the website, moving images pack any message into an exciting story and thus catch the […]

Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]

Is sound design important for an explainer video? Well…Have you ever watched a film on mute with joy?  Played a video game without sound effects? Could you imagine “Star Wars” without the characteristic Jedi Knight music…? Or “Jaws” without the catchy two notes that made film music history?…Both are a proof of how effective music […]

Ever wished to look behind the scenes of a professional explainer video agency? Well then… welcome! Today we take you on an exclusive journey through the most important production steps of our explainer video!  From brainstorming and the first notes and sketches to the magical final product, enter the colourful explainer world and learn how […]

The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say.  Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]

The 21 best explainer videos – a year in review More or less a year ago I presented you the best explainer videos from 2021. But also this year something has changed in the media industry and I would like to share the best explainers from this year with you. I have refined the best-of […]

Explainer videos- The super weapon of content marketing  Perhaps you’re familiar with it: a page-long text that makes you fall asleep already throughout the second sentence. After the first paragraph you are already somewhere on Bora Bora. Of course, you can barely remember what you have read. You give up and quickly switch to your […]

Part 1: Why every business needs to be on Instagram  It rains little hearts, hashtags determine the everyday life and the annual vacation becomes a photo shooting. – A life without instagram – what would that be? Hard to imagine for many of us! Sad reality.  But what about the business sector? Instagram counts 25 […]

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some thought. First, about the audience […]

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations.  Briefly broken down, the term […]

Our product range is becoming more diverse almost day by day. It is not always easy to present this wide range in such a way that every customer finds what he wants. But there are a few points that everyone who presents a product to potential customers can consider. Present products? The best way to […]

Your Kickstarter idea’s long gone. You know exactly what you want to achieve and are confident that you will inspire your fellow men. Your target group, the financial aspects and opinions in the team are clear. Then you have already made a huge step. Also, how you want to advertise for your project, you have […]

Instagram is a trend – and if you want to get your business off to a good start, you have to follow suit. But how do you get the most out of your social network? What works best and where are the traps? In this blog, you’ll learn how to use your Instagram videos to […]

A Scribble-style explanatory video – a whiteboard animation – is the perfect way to explain a fact, a process, a product or a service in a friendly, visually appealing and understandable way. It is not for nothing that whiteboard animation is our proven classic. But even with the best method you can lose if you […]