Explainer Video

The secret weapon in content marketing and our core competence! But why exactly do we need explainer videos and why are they so effective? What types of explainer videos exist and which one is the most suitable for me? What does the production process look like and what do I need to consider? Questions after questions and we provide the the answers! From general information, expert tips, current trends to the best explainer videos of all time, in this category we cover in detail various topics around those short powerclips.

How To Create An Explainer Video? The Cleverclip Way
Cleverclip
4 min read

How To Create An Explainer Video? The Cleverclip Way

Ever wished to look behind the scenes of a professional explainer video agency? Well then… welcome! Today we take you on an exclusive journey through the most important production steps of our explainer video!  From brainstorming and the first notes and sketches to the magical final product, enter the colourful explainer world and learn how […]

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How Much Can An Explainer Video Cost?
Explainer Video
5 min read

How Much Can An Explainer Video Cost?

Explainer video costs – what to expect What does an explainer video really cost? – A frequently asked question. Very frequently. As soon as you deal with the topic of video marketing, you will discover a variety of answers online. Everything from CHF 350 to CHF 35,000, some of them are even absolute high end […]

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How Long Should My Explainer Video Be?
Communication
6 min read

How Long Should My Explainer Video Be?

The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say.  Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]

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Product Video For The Perfect Product Launch
Explainer Video
6 min read

Product Video For The Perfect Product Launch

Steps for a successful product video  Sweatily, you’ve worked your fingers to the bone, your brain’s at peak performance, your financial resources at the very bottom and sleepless nights have been dragging on for months. And now you’re awaiting the big event with joy, excitement and nervousness. No, we are not talking about an arranged […]

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The Perfect Product Launch
Digital Learning
9 min read

The Perfect Product Launch

How launch a product successfully  You have developed a groundbreaking product? Congratulations! Your company is facing an exciting time. But unfortunately the good idea is not enough, because now comes the real challenge: The product launch.  Today’s competitive environment, changing communication channels, a highly dynamic market and the stimulus satiation of the digital age result in […]

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Pitch Deck – How To Create The Perfect One?
Digital Learning
6 min read

Pitch Deck – How To Create The Perfect One?

Convince investors properly Are you facing the big task of convincing potential investors? Are you trying to present your business idea vividly and standing a little on your toes? Whether in the “shark tank”, at another event or in a personal meeting, a well planned and first-class pitch deck is the be-all and end-all to convincingly […]

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The Best Explainer Videos of 2019
Communication
11 min read

The Best Explainer Videos of 2019

The 21 best explainer videos – a year in review What makes good content today? Storytelling? Optimized SEO? Call to Actions? Or pictures? Somehow a little bit of everything if you want to stand out from the crowd and stay competitive. Our attention span has dropped to 8 seconds and our demands are getting higher […]

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Explainer Video Trends For 2020
Communication
5 min read

Explainer Video Trends For 2020

Successfully into the new year with explainer videos We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. For this reason, more and more companies are using explainer videos to convey their message briefly and concisely to the […]

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What Exactly Is An Explainer Video?
Communication
7 min read

What Exactly Is An Explainer Video?

Explainer videos- The super weapon of content marketing  Perhaps you’re familiar with it: a page-long text that makes you fall asleep already throughout the second sentence. After the first paragraph you are already somewhere on Bora Bora. Of course, you can barely remember what you have read. You give up and quickly switch to your […]

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Effective Communication Through Instagram – Part 2
Communication
6 min read

Effective Communication Through Instagram – Part 2

Part 2: How to outsmart the algorithm and get more reach Read here the first part of the topic.  You have invested hours of work in creating an image and its editing. A captivating, emotional caption is supposed to reach everyone on Instagram. Your product should finally gain the recognition it deserves. More followers, more […]

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Effective Communication Through Instagram – Part 1
Communication
6 min read

Effective Communication Through Instagram – Part 1

Part 1: Why every business needs to be on Instagram  It rains little hearts, hashtags determine the everyday life and the annual vacation becomes a photo shooting. – A life without instagram – what would that be? Hard to imagine for many of us! Sad reality.  But what about the business sector? Instagram counts 25 […]

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Verbal Communication in 2019 – How To Be Successful At It?
Communication
7 min read

Verbal Communication in 2019 – How To Be Successful At It?

Examples of modern, verbal communication in 2019 A good communication concept is an important component of a company’s strategic orientation. But also in the private sector we communicate today in a completely different way than 20 years ago. But what does verbal communication look like in 2019? How does verbal communication differ between companies and our […]

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What Is a Communication Model?
Communication
9 min read

What Is a Communication Model?

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]

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The Most Important Communication Skills Of 2019
Communication
7 min read

The Most Important Communication Skills Of 2019

What does communication skills mean today and how can they be improved? In contrast to the classical understanding of external corporate communication, communication skills play a central role both in internal communication at the organizational level and in communication between teams, colleagues, customers, the public and employees.  The digital transformation has radically changed the way […]

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Cleverclip – How It All Began
Cleverclip
2 min read

Cleverclip – How It All Began

Storytelling is our business. We tell complicated things with crisp stories and appropriate visual support – making them a little easier. So, let’s tell you a story. The story of how it all started with Cleverclip. The Cleverclip team looked into the eyes of the evil world-complicated makers with a laugh. Breathing heavily, they decided […]

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6 Tips On Creating Your Own Explainer Video
Digital Learning
3 min read

6 Tips On Creating Your Own Explainer Video

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some thought. First, about the audience […]

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The Definition of Communication in 2019
Communication
7 min read

The Definition of Communication in 2019

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations.  Briefly broken down, the term […]

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Communication Challenges For Businesses in 2019
Communication
7 min read

Communication Challenges For Businesses in 2019

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

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What is Communication? A Complete Guide
Communication
19 min read

What is Communication? A Complete Guide

Communication is omnipresent in our society. Today, more than ever, we communicate constantly and everywhere. Of course, this also applies to companies. In the context of digitalization, internal and external communication is therefore also changing considerably. New instruments are being added, the exchange of knowledge and information is becoming more direct, faster, more open and […]

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Presenting Products – How To Drive More Customers?
Explainer Video
3 min read

Presenting Products – How To Drive More Customers?

Our product range is becoming more diverse almost day by day. It is not always easy to present this wide range in such a way that every customer finds what he wants. But there are a few points that everyone who presents a product to potential customers can consider. Present products? The best way to […]

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5 Steps To The Perfect Kickstarter Video
Cleverclip
3 min read

5 Steps To The Perfect Kickstarter Video

Your Kickstarter idea’s long gone. You know exactly what you want to achieve and are confident that you will inspire your fellow men. Your target group, the financial aspects and opinions in the team are clear. Then you have already made a huge step. Also, how you want to advertise for your project, you have […]

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Tutorial Videos: DIY For Your Viewers
Digital Learning
2 min read

Tutorial Videos: DIY For Your Viewers

Have you always wanted to learn origami? Or you want to play your favorite song on the ukulele? How about a new language – maybe Japanese? Or would you like to be able to edit your holiday photos to perfection? Nowadays you can learn just about anything without leaving your living room. Video platforms like […]

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How Instagram Videos Can Help Your Marketing Strategy
Explainer Video
2 min read

How Instagram Videos Can Help Your Marketing Strategy

Instagram is a trend – and if you want to get your business off to a good start, you have to follow suit. But how do you get the most out of your social network? What works best and where are the traps? In this blog, you’ll learn how to use your Instagram videos to […]

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Whiteboard Animation for Winners
Digital Learning
2 min read

Whiteboard Animation for Winners

A Scribble-style explanatory video – a whiteboard animation – is the perfect way to explain a fact, a process, a product or a service in a friendly, visually appealing and understandable way. It is not for nothing that whiteboard animation is our proven classic. But even with the best method you can lose if you […]

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How to Decide For The Right Explainer Video – When The Devil Wears… Second-Hand
Digital Learning
2 min read

How to Decide For The Right Explainer Video – When The Devil Wears… Second-Hand

Choosing the right outfit is sometimes quite nerve-racking. The line between over- and underdressed can be pretty thin. Choosing the right explanation video is no less complicated. That’s why I explain to you in this blog when less is more and when it can be done with Klunkern. The little black one – the whiteboard […]

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The Empathy Map – And How It Works Exactly
Creative Process
3 min read

The Empathy Map – And How It Works Exactly

This month I present the tool “Empathy Map” by Dave Grey. A tool that helps you gain a better understanding of a person or a group of people. For us at Cleverclip, the be-all and end-all is the target group, the end user. Whether for explanatory videos, infographics or presentations, the first thing we do […]

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19 Video Editing Tools – Our List Of Favourites
Digital Learning
3 min read

19 Video Editing Tools – Our List Of Favourites

Who doesn’t know it, you have a great video and want to edit it quickly and easily online, be it privately or professionally. It’s good to have a video editor at hand. You don’t always need expensive professional software, you can also achieve a lot with online video editing tools. That’s why we thought we’d […]

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Why To Use An Explainer Video?
Digital Learning
2 min read

Why To Use An Explainer Video?

In order to get an idea of the problems that an explanation video can solve, I have created a hit list of the reasons for an explanation video for you. Why do customers contact us the most? Dry Theory A team has spent more time dealing with a plan or theory, a new business strategy […]

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The Beaufort Wind Force Scale explained simply [Infografic]
Digital Learning
1 min read

The Beaufort Wind Force Scale explained simply [Infografic]

If you want to dive into the high seas, you should know what wind strength makes it dangerous. The Beaufort scale is the most widespread system for describing wind speeds and was named after Francis Beaufort. He relied on Alexander Dalrymple’s 1795 scale, which he improved to his knowledge. The Beaufort scale has been known […]

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Why the Persona Is So Important In Our Explanation Videos!
Cleverclip
2 min read

Why the Persona Is So Important In Our Explanation Videos!

We explained in one of our last blogs why we always start our projects with an intensive workshop. Before we devote ourselves in the least to the actual product or the service to be explained, we take care of the target group. More precisely, the persona. Because: A film for 5th graders will differ considerably […]

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Show, Don’t Tell
Communication
2 min read

Show, Don’t Tell

“Show, don’t tell” is probably one of the most important tips when it comes to texts for films. Do you remember the scene in Lord of the Rings where Frodo just lost Gandalf and looks into the camera? You know right away what’s going on in that little Hobbit’s head. He is sad, insecure and […]

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The Perfect Video Length [Infographic]
Digital Learning
1 min read

The Perfect Video Length [Infographic]

With content consumed daily, people have an attention span of approximately eight seconds. Named: Goldfish syndrome. We decide very quickly whether we want to continue watching a video or not. One factor is the length of the video.

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Video Spots: Does More Budget Bring More?
Communication
3 min read

Video Spots: Does More Budget Bring More?

Actually the title should be yes, “Are expensive video spots better?” or “Does the amount of the investment determine the size of the success? My answer to both questions: later. One of the first questions when I talk to potential customers is very often after the money: What does it cost us? As if “that” […]

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Why our Trump action failed and what you can learn from it
Cleverclip
2 min read

Why our Trump action failed and what you can learn from it

Donald Trump becomes a meme It was at the end of January when we first had the idea at a meeting to produce a card game with and about Donald Trump. The “Inauguration Day” of the new US president was just over and the world announced its bewilderment on Twitter, Facebook and all other possible […]

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Explainer Video Length: Myths vs. Facts
Digital Learning
2 min read

Explainer Video Length: Myths vs. Facts

For explanation videos, there are guidelines as to how long these should be. The principle is: “The spice lies in the brevity”. Why is that so? With content consumed daily, people have an attention span of about eight seconds. Named: Goldfish syndrome. We decide very quickly whether we want to continue watching a video or […]

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10 Uses For Explainer Videos [Infographic]
Digital Learning
1 min read

10 Uses For Explainer Videos [Infographic]

Explanatory videos are at home in many areas of content creation. The following info graphic gives you a small overview of the areas of application for explanation videos: Interested in more news, tips and tricks about explanation videos and the daily work at Cleverclip? Well then off to our newsletter All application areas for explanatory […]

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Can you create your own explainer video?
Digital Learning
7 min read

Can you create your own explainer video?

Make your own DIY explainer video Have you finally decided to integrate an explainer video into your content strategy and are now faced with the big question if and how you can create it by yourself? Then you are at the right place!Nowadays, you shouldn’t miss out on an explainer video. But especially for small […]

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Why music and sound effects are so important for explanatory films
Cleverclip
3 min read

Why music and sound effects are so important for explanatory films

Sure: The audio track is very important for every video. It is it that gives the film that certain something. Thanks to it, you can understand what is said in the video. And as a viewer you can put yourself more into the action. Besides, the film experience becomes something tangible when you are fully […]

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The 5 most important explanatory video trends for 2017
Communication
2 min read

The 5 most important explanatory video trends for 2017

Web videos are becoming increasingly important, especially in online marketing. The trend does not seem to decrease in the future either. According to Google, we will consume more videos in 2017 than ever before. But videos are not only becoming more and more important for online marketing. More and more moving images are also being […]

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3 Reasons Why User Testings Rewards [Infographic]
Explainer Video
1 min read

3 Reasons Why User Testings Rewards [Infographic]

Art or science? Many have the feeling that creative processes are more about art than science. You find inspiration in the shower. Most of the work is done in the morning. After that the whole thing just has to be done. In reality it’s not so easy. Ideas are first generated in a structured process […]

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How to Scribble – Tips From Our Creatives
Communication
3 min read

How to Scribble – Tips From Our Creatives

Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has never really tried it! I think […]

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3 good reasons why user testing is worthwhile
Digital Learning
3 min read

3 good reasons why user testing is worthwhile

3 Good reasons why user testing is worthwhile One of the most important points in human-centered design: Use a prototype as early as possible – directly at the end user. This works everywhere: websites, products, videos and software applications. It doesn’t matter what is tested. It’s just a matter of recognizing at an early stage […]

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Dieter Rams – 10 Design Principles
Communication
3 min read

Dieter Rams – 10 Design Principles

Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine is included. Rams had such an […]

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Our Secret For a Perfect Explainer Video
Digital Learning
3 min read

Our Secret For a Perfect Explainer Video

I liked Cleverclip as a company from the very beginning. One of the main reasons was that the team instinctively integrated design and design thinking into the production process. That’s pretty unusual compared to classic advertising agencies. Perhaps because the combination of explanatory videos and Human Centered Design (HCD) seems strange to many at first […]

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Boring Presentations: How to Banish Boredom From Your Presentations!
Digital Learning
3 min read

Boring Presentations: How to Banish Boredom From Your Presentations!

What is a highlight in the everyday life of every stock corporation? Exactly, the publication of the quarterly figures! If these are presented, the whole thing normally looks like this: Honestly, don’t you have to suppress a yawn if you’re just seeing something like this? In fact, it is difficult to imagine anything more boring […]

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Where are you going?
Explainer Video
3 min read

Where are you going?

A lot has happened in the last weeks and months with us. Exciting customer projects have taken place. New employees have gained a foothold with us. Our website got a facelift. A name was changed. Products were extended. And the directions of the shots were adapted. You can read the most important milestones of the […]

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