Digital Learning

The future of learning? Digitization is an essential catalyst for the current change in values and social transformation processes. Games, apps and smartphones have become indispensable in today's everyday life of Generation Z and millennials. These developments and needs should also be taken into account in today's learning and teaching methods. Here you will find articles about digital learning, its importance, tips and trends, as well as new concepts that actively involve the audience and ensure maximum learning success.

Pitch Deck – How To Create The Perfect One?
Digital Learning
6 min read

Pitch Deck – How To Create The Perfect One?

Convince investors properly Are you facing the big task of convincing potential investors? Are you trying to present your business idea vividly and standing a little on your toes? Whether in the “shark tank”, at another event or in a personal meeting, a well planned and first-class pitch deck is the be-all and end-all to convincingly […]

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The Importance of Interactive Content – Part 2
Digital Learning
5 min read

The Importance of Interactive Content – Part 2

How immersive experiences can revolutionize the marketing  Today it is no longer enough to rave about the wonderful product features. The brand must tell a story. Storytelling has therefore become an absolute must in marketing. But not only that! In our last article, we emphasized the important role of interactive content in attracting viewers’ attention. […]

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The Importance of Interactive Content – Part 1
Digital Learning
5 min read

The Importance of Interactive Content – Part 1

Interactive Content and its power in marketing  Static content is not very persuasive anymore – that’s what most of us already know.  Since your target group is not really engaging with static content, it drives only little success. Or even none?  We need content that encourages users to interact. Content that stands out from the […]

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What Is a Communication Model?
Communication
9 min read

What Is a Communication Model?

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]

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Yes to the Company Retreat – but why?
Cleverclip
2 min read

Yes to the Company Retreat – but why?

Once a year at Cleverclip we go together to a company retreat. This summer we spent 10 days on Bali at the company’s expense. Here you can find out why, why and if it is worth it. For the culture We at Cleverclip work remotely – so it can happen that one or the other […]

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Graphic Recording – How Does Live Visualization Work?
Digital Learning
3 min read

Graphic Recording – How Does Live Visualization Work?

Graphic Recording – How does a professional visualize? Imagine you’re giving an important presentation. Everything is going wonderfully, after all you are well prepared. You have thought the process through well and the PowerPoint slides are clear and understandable. But in the middle of her presentation someone suddenly reaches out and asks you to illustrate […]

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6 Tips On Creating Your Own Explainer Video
Digital Learning
3 min read

6 Tips On Creating Your Own Explainer Video

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some thought. First, about the audience […]

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How to Find Your Dream Agency? [Infographic]
Cleverclip
1 min read

How to Find Your Dream Agency? [Infographic]

All you need is love? All you need is good communication! Whether with colleagues, customers, suppliers, investors or the media, but also with the larger community in general. As soon as you start thinking about a communication campaign, the first thing you should think about is whether you can find the necessary resources in-house or whether […]

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How To Be Creative on Demand – Yes, We Can. And So Can You!
Cleverclip
2 min read

How To Be Creative on Demand – Yes, We Can. And So Can You!

“But how do you do that, just being so creative, all day long and at the push of a button?” This is a question that is often asked to members of our creative team by acquaintances, friends, colleagues or partners. So how exactly do they do that, this being creative on demand? A craft like […]

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Social Learning – Why We Learn Best With And From Others
Communication
2 min read

Social Learning – Why We Learn Best With And From Others

Social learning is about learning together – through social interaction. This leads to an active learning process with interacting learners. And that ultimately means that the knowledge remains for a long time to come. Social learning can take the form of coaching, but it can also involve exchanges in communities. And yes, social media naturally […]

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The Learning App: Practical, Modern And Flexible
Digital Learning
2 min read

The Learning App: Practical, Modern And Flexible

E-learning is in vogue. We want to be able to learn regardless of time and place and exactly according to individual needs. With e-learning this can be achieved and the users learn how, when and where it is exactly right for them. Interactive learning formats are fun. And what could be better than not having […]

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How To Reduce Complexity
Cleverclip
2 min read

How To Reduce Complexity

At Cleverclip it is part of our daily work to make complex facts understandable. We make the world a little bit easier. But how do we do it? In order to make a complex topic understandable, it has to be understood first. For us this means that we look at the facts to be explained […]

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Gamified Learning – Why We Learn Better In a Playful Way
Communication
2 min read

Gamified Learning – Why We Learn Better In a Playful Way

Gamified Learning awakens curiosity and makes you want to learn. But healthy ambition and the desire to achieve better results also motivate us to continue. Gamified Learning is a modern and future-oriented e-learning tool with which content can be easily communicated – for fun, efficiency and success. Instead of a round of Candy Crush, course […]

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Sketchnotes – Notes That Really Stick
Communication
2 min read

Sketchnotes – Notes That Really Stick

Sketch notes are a way to quickly and easily capture content visually. And right at the beginning: You don’t need to be able to draw. Think of sketch notes as tools, not art! The combination of text and image helps you remember different content better. And all sorts of things: Recipes, holiday memories, maybe even […]

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Digital Learning – The Future Of Learning Is Here
Communication
2 min read

Digital Learning – The Future Of Learning Is Here

Digital Learning is booming. Whether as private further training or as part of employee development in companies. But what is the attraction of digital learning? Why does it work so well and what are the possibilities? The Success Factors of Digital Learning The advantages are quickly clarified: for many of us, learning independently of time […]

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Tutorial Videos: DIY For Your Viewers
Digital Learning
2 min read

Tutorial Videos: DIY For Your Viewers

Have you always wanted to learn origami? Or you want to play your favorite song on the ukulele? How about a new language – maybe Japanese? Or would you like to be able to edit your holiday photos to perfection? Nowadays you can learn just about anything without leaving your living room. Video platforms like […]

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Team Retreat – Every Year Again
Cleverclip
2 min read

Team Retreat – Every Year Again

It’s been another month since the Swiss Cleverclip group travelled together from Barcelona back to Switzerland. Our other dear colleagues have made their way back home – to Costa Rica, Germany, Bosnia or Russia, for example. And there we are with the first reason for our team retreats – the geographical distance. Reunion brings joy […]

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Pitch Deck – What, How And Why You Need One
Digital Learning
2 min read

Pitch Deck – What, How And Why You Need One

In order for start-ups to leave a lasting impression on investors, potential customers or partners, they need a presentation about their company that is truly convincing. The product or service, problems and associated solutions, but also the team behind the company, for example, are described briefly and concisely – in a pitch deck. The goal? […]

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Data Protection Act – An Overview
Cleverclip
2 min read

Data Protection Act – An Overview

On 25 May 2018, the new Basic Data Protection Regulation (DSGVO) for Europe entered into force. We at Cleverclip also had to react to it. But what exactly is it all about? Who is affected? And what does this change? Find out more in this blog. Digitalization brings with it many changes and countless opportunities. […]

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Whiteboard Animation for Winners
Digital Learning
2 min read

Whiteboard Animation for Winners

A Scribble-style explanatory video – a whiteboard animation – is the perfect way to explain a fact, a process, a product or a service in a friendly, visually appealing and understandable way. It is not for nothing that whiteboard animation is our proven classic. But even with the best method you can lose if you […]

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How to Decide For The Right Explainer Video – When The Devil Wears… Second-Hand
Digital Learning
2 min read

How to Decide For The Right Explainer Video – When The Devil Wears… Second-Hand

Choosing the right outfit is sometimes quite nerve-racking. The line between over- and underdressed can be pretty thin. Choosing the right explanation video is no less complicated. That’s why I explain to you in this blog when less is more and when it can be done with Klunkern. The little black one – the whiteboard […]

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Drive Engagement – What Alien babies Have to Look For In The First Sentence
Digital Learning
3 min read

Drive Engagement – What Alien babies Have to Look For In The First Sentence

The first five seconds of a video or the first sentence of a text decide whether or not we follow up a post. Very few posts get us to devote our attention to them – instead of just scrolling on. So I asked myself: How do I break the curse of scrolling with my mail? […]

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Fairytale Social Media Videos [Infographic]
Digital Learning
1 min read

Fairytale Social Media Videos [Infographic]

The Internet is flooded with social media videos. With these five tips you make sure that yours doesn’t go down – Happy End guaranteed. Are you interested in more news & opinions about design and storytelling? Well then off to our newsletter.

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Graphic Recording vs. Graphic Facilitation
Digital Learning
2 min read

Graphic Recording vs. Graphic Facilitation

When Michel was recently invited for an event, he experienced a little surprise. Because what the client wanted and what he had commissioned were two different things. But Michael’s surprised reaction was only short-lived, because this confusion happens again and again. In this blog, I’ll explain the difference between Graphic Recording and Graphic Facilitation so […]

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Holacracy – Great Hope or Mere Hype? [Infographic]
Cleverclip
1 min read

Holacracy – Great Hope or Mere Hype? [Infographic]

Holacracy is the brainchild of the American Brian Robertson. Basically, it is the exact opposite of a hierarchical model in which power is divided between self-organized groups. This infographics shows the most important lessons we have learned from Cleverclip through Holacracy. What is Holacracy anyway? Basically, it is the exact opposite of a hierarchical model. […]

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Social Media Videos Like From a Fairy Tale
Digital Learning
3 min read

Social Media Videos Like From a Fairy Tale

The Internet is flooded with videos. Whether in your private Facebook and Instagram feed or on the professional Xing and LinkedIn pages. It seems that social media videos have become THE medium to present their messages. You shouldn’t miss this trend either. With 5 simple tips, we’ll show you how to make your videos a […]

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Microlearning: Getting High on Content Canapés
Cleverclip
2 min read

Microlearning: Getting High on Content Canapés

If you want to prepare a Boeuf Bourguignon today, don’t look in Grandma’s old cookbook but simply surf the Internet and watch a video. If you need the long-forgotten Excel formulas for your new job, you’d rather go to YouTube for help than the program’s Help Center. Many companies even only carry out their onboarding […]

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The Persona – What Is There To Know [Infographic]
Digital Learning
1 min read

The Persona – What Is There To Know [Infographic]

The persona is the prototype of the target group – so that we always know exactly who our end product has to work for. You can find out which factors have to be considered in this info graphic. For more design inputs, great projects and Cleverclip in general, you can download our newsletter.

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The Snooze Button – Or The Enemy Of Productivity
Digital Learning
3 min read

The Snooze Button – Or The Enemy Of Productivity

Who doesn’t know it. The alarm clock rings and all you want to do is sleep a little further. Only five minutes left. Hello oh so beloved Snooze Button. That these few moments of additional sleep don’t really help us and on the contrary only make us more tired, can be explained as follows: The […]

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How to Make Effective Meeting Notes (How We Do It At Least…)
Digital Learning
2 min read

How to Make Effective Meeting Notes (How We Do It At Least…)

Meetings are usually unproductive but sometimes indispensable. That’s why at Cleverclip we are constantly striving to get the most out of our meetings. Below I explain how we prepare for meetings and create effective meeting notes. Informations vs. To-Dos Each meeting agenda item is either a) information or b) a to-do: a) Information: Information is […]

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Business Model Canvas – A Tool to Visualize Your Business
Communication
4 min read

Business Model Canvas – A Tool to Visualize Your Business

This month I would like to introduce the tool Business Model Canvas. The BMC is a Lean Startup Tool developed by Alexander Osterwalder, which consists of a Canvas with nine free columns. It deals with the different topics concerning customers, offer, infrastructure and finances. It is an easily accessible, user-friendly template that is filled out […]

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Holacracy – What is it and what are our experiences with it?
Cleverclip
4 min read

Holacracy – What is it and what are our experiences with it?

Have you heard of Holacracy? Some say it’s the new great hope in organizational management. Others say it’s just hype. No matter which side you’re on – or even if you’ve never heard of it – you can learn something from it. At least we at Cleverclip have learned a lot from it. But one […]

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19 Video Editing Tools – Our List Of Favourites
Digital Learning
3 min read

19 Video Editing Tools – Our List Of Favourites

Who doesn’t know it, you have a great video and want to edit it quickly and easily online, be it privately or professionally. It’s good to have a video editor at hand. You don’t always need expensive professional software, you can also achieve a lot with online video editing tools. That’s why we thought we’d […]

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What the Bauhaus Teaches Us
Cleverclip
2 min read

What the Bauhaus Teaches Us

Time for a little general education. When I write here about Bauhaus, I don’t mean Obi and Co, but the school that was founded by Walter Gropius at the beginning of the 19th century. Many of the design principles and products that emerged from this institution are still highly topical today and influence the design […]

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Why To Use An Explainer Video?
Digital Learning
2 min read

Why To Use An Explainer Video?

In order to get an idea of the problems that an explanation video can solve, I have created a hit list of the reasons for an explanation video for you. Why do customers contact us the most? Dry Theory A team has spent more time dealing with a plan or theory, a new business strategy […]

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Why We Have No Vendors at Cleverclip
Cleverclip
2 min read

Why We Have No Vendors at Cleverclip

Who doesn’t know him, the salesman, who always calls at the most inopportune moments and is difficult to get rid of. Sooner or later everyone has this experience – whether privately or at work. Last week, however, I had a very good experience with an insurance agent. Actually – per cliché – the worst kind. […]

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Graphic Recordings – What Are They Used For? [Infographic]
Digital Learning
1 min read

Graphic Recordings – What Are They Used For? [Infographic]

Graphic Recordings are visual representations of narrated content. They are used to support live presentations and help listeners follow what is being said and better understand topics. In this Infographic, you’ll learn about what they can do and how they can benefit you. But why do Graphic Recordings work so well? They are exciting, because […]

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My first 34 days, 3 hours and 12 minutes at Cleverclip
Cleverclip
3 min read

My first 34 days, 3 hours and 12 minutes at Cleverclip

Who am I, you wonder? I’m Imke and as a Consultant/Project Manager I’ve been part of the Cleverclip team for almost a month – nice to meet you! How did I end up with Cleverclip? Over many detours. After studying in my home country Belgium, I worked for a number of well-known consulting firms, for […]

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You’ve got Mail – 7 Tips On How To Become a Newsletter Guru
Communication
3 min read

You’ve got Mail – 7 Tips On How To Become a Newsletter Guru

Newsletters are often underestimated and with this valuable format we don’t invest enough time or the right amount of effort that we should. If done right, your newsletter can be your strongest communication tool and your best tool for building and expanding your community. Any other app or social network where your community talks to […]

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Newsletter – Tips For Better Opening Rates [Infographic]
Digital Learning
2 min read

Newsletter – Tips For Better Opening Rates [Infographic]

Newsletters offer a great way to interact with your customers. Not only do you reach many customers, you also build and expand your community. So how can you increase the opening rate and get more out of your newsletter? In contrast to many other marketing tools, a newsletter is free of charge and can be […]

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Mobile Pictures – 3 Tips For Taking Better Pictures With Your Mobile Phone
Digital Learning
3 min read

Mobile Pictures – 3 Tips For Taking Better Pictures With Your Mobile Phone

Intro: To take your social media content to the next level, I’ve put together some useful tips to help you make better mobile phone pictures. To get rid of the obvious things in advance, here are two tips:  Use your home screen shortcut to be ready to shoot your photos as soon as possible. When […]

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The Beaufort Wind Force Scale explained simply [Infografic]
Digital Learning
1 min read

The Beaufort Wind Force Scale explained simply [Infografic]

If you want to dive into the high seas, you should know what wind strength makes it dangerous. The Beaufort scale is the most widespread system for describing wind speeds and was named after Francis Beaufort. He relied on Alexander Dalrymple’s 1795 scale, which he improved to his knowledge. The Beaufort scale has been known […]

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Why the Persona Is So Important In Our Explanation Videos!
Cleverclip
2 min read

Why the Persona Is So Important In Our Explanation Videos!

We explained in one of our last blogs why we always start our projects with an intensive workshop. Before we devote ourselves in the least to the actual product or the service to be explained, we take care of the target group. More precisely, the persona. Because: A film for 5th graders will differ considerably […]

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Show, Don’t Tell
Communication
2 min read

Show, Don’t Tell

“Show, don’t tell” is probably one of the most important tips when it comes to texts for films. Do you remember the scene in Lord of the Rings where Frodo just lost Gandalf and looks into the camera? You know right away what’s going on in that little Hobbit’s head. He is sad, insecure and […]

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The Perfect Video Length [Infographic]
Digital Learning
1 min read

The Perfect Video Length [Infographic]

With content consumed daily, people have an attention span of approximately eight seconds. Named: Goldfish syndrome. We decide very quickly whether we want to continue watching a video or not. One factor is the length of the video.

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Number 3. All Good Things Come In Threes
Digital Learning
2 min read

Number 3. All Good Things Come In Threes

The number three has always been considered a sacred number, the annual and life cycle has been seen as a triad in many cultures, and in fairy tales it is a recurring symbol. Aristotle had also recognized the magic of the three – his rhetorical triangle teaches us the ideal structure of stories, speeches and […]

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6 Tips On How To Make Meetings More Productive!
Cleverclip
2 min read

6 Tips On How To Make Meetings More Productive!

As described in our blog article, we start each customer project with a workshop in which we sit down with the customer. You can read why we do this here. But we don’t only hold meetings when we start projects with customers, we also have to sit down together at a table for internal projects […]

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7 Work Sins – How To Prevent Them [Infographic]
Cleverclip
1 min read

7 Work Sins – How To Prevent Them [Infographic]

Muda comes from Japanese and literally means “change for better”. The theory is that we produce 7 different types of waste (work sins) in our companies. And you suspect it already, meant is not only the waste for the ton. This is explained in detail in our infographics. Interested in more news, tips and tricks about […]

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7 Blogs To Brighten Up Your Day
Digital Learning
3 min read

7 Blogs To Brighten Up Your Day

The number of blogs on the Internet is endless and it’s a real challenge to know what it’s worth following. So that you don’t get lost unnecessarily in the vastness of the Internet, we’ve made you a list of our favorite blogs. This list is a small excerpt from our sources of inspiration, where we […]

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Why Our Stand Looks Like Our Office
Cleverclip
2 min read

Why Our Stand Looks Like Our Office

sAlu, cardboard walls, system buildings and poorly fitting off-the-shelf suits between two boring roll-ups. The creative spot of colour is a pixelated logo printed on a grey carpet. Well, what does that remind you of? That’s right, your last visit to the fair. I spontaneously think of only a few things that are more boring […]

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Explainer Video Length: Myths vs. Facts
Digital Learning
2 min read

Explainer Video Length: Myths vs. Facts

For explanation videos, there are guidelines as to how long these should be. The principle is: “The spice lies in the brevity”. Why is that so? With content consumed daily, people have an attention span of about eight seconds. Named: Goldfish syndrome. We decide very quickly whether we want to continue watching a video or […]

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10 Uses For Explainer Videos [Infographic]
Digital Learning
1 min read

10 Uses For Explainer Videos [Infographic]

Explanatory videos are at home in many areas of content creation. The following info graphic gives you a small overview of the areas of application for explanation videos: Interested in more news, tips and tricks about explanation videos and the daily work at Cleverclip? Well then off to our newsletter All application areas for explanatory […]

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Muda – 7 Work Sins And How Can They Be Prevented
Digital Learning
2 min read

Muda – 7 Work Sins And How Can They Be Prevented

Muda comes from Japanese and literally translates as “change for better”. This Japanese management approach aims to constantly optimize all operations and processes of a company. It encompasses all areas of an organization – from assembly line workers to carpets, everyone is encouraged to think for themselves. The aim is to minimise the so-called “muda” […]

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How we structure our work and the team in Basecamp
Cleverclip
2 min read

How we structure our work and the team in Basecamp

Without Basecamp nothing works at Cleverclip anymore. Because the tool gives us access to all relevant information for each of our projects, regardless of time and place. This means that cross-border cooperation is no longer a problem for our remote team! How we organize Basecamp: The availability of the necessary information is what makes efficient […]

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Can you create your own explainer video?
Digital Learning
7 min read

Can you create your own explainer video?

Make your own DIY explainer video Have you finally decided to integrate an explainer video into your content strategy and are now faced with the big question if and how you can create it by yourself? Then you are at the right place!Nowadays, you shouldn’t miss out on an explainer video. But especially for small […]

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Why music and sound effects are so important for explanatory films
Cleverclip
3 min read

Why music and sound effects are so important for explanatory films

Sure: The audio track is very important for every video. It is it that gives the film that certain something. Thanks to it, you can understand what is said in the video. And as a viewer you can put yourself more into the action. Besides, the film experience becomes something tangible when you are fully […]

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The 5 most important explanatory video trends for 2017
Communication
2 min read

The 5 most important explanatory video trends for 2017

Web videos are becoming increasingly important, especially in online marketing. The trend does not seem to decrease in the future either. According to Google, we will consume more videos in 2017 than ever before. But videos are not only becoming more and more important for online marketing. More and more moving images are also being […]

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How to Scribble – Tips From Our Creatives
Communication
3 min read

How to Scribble – Tips From Our Creatives

Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has never really tried it! I think […]

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Sprint – From idea to prototype in 5 days [Infographic]
Digital Learning
1 min read

Sprint – From idea to prototype in 5 days [Infographic]

Interested in more news & opinions about design and storytelling? Then subscribe to our newsletter

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5 Reasons Why Remote Work Is Efficient
Cleverclip
2 min read

5 Reasons Why Remote Work Is Efficient

Same rut every day. The same way. The same people. The same view of the same filing cabinet. The wrong plant is still blooming and nobody has turned the page on the calendar again. So dreary are many working days. But shouldn’t work be designed to bring us joy? I think so, yes. We at […]

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3 good reasons why user testing is worthwhile
Digital Learning
3 min read

3 good reasons why user testing is worthwhile

3 Good reasons why user testing is worthwhile One of the most important points in human-centered design: Use a prototype as early as possible – directly at the end user. This works everywhere: websites, products, videos and software applications. It doesn’t matter what is tested. It’s just a matter of recognizing at an early stage […]

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10 design principles by Dieter Rams [Infographic]
Digital Learning
1 min read

10 design principles by Dieter Rams [Infographic]

Dieter Rams is probably the most influential product designer of the last 100 years. During his career, Rams has designed and developed well over 500 products. He has established these 10 universal design principles: Interested in more news & opinions about design and storytelling? newsletter

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Dieter Rams – 10 Design Principles
Communication
3 min read

Dieter Rams – 10 Design Principles

Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine is included. Rams had such an […]

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Don’t listen to the monkey! All about happiness and success
Cleverclip
3 min read

Don’t listen to the monkey! All about happiness and success

Don’t listen to the monkey! All about happiness and success Like many others, I want to be successful. As an entrepreneur and elsewhere. A few years ago I dedicated myself to success. So it was only logical for me that I first let myself be inspired by the greats. So I started to read. The […]

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Our Secret For a Perfect Explainer Video
Digital Learning
3 min read

Our Secret For a Perfect Explainer Video

I liked Cleverclip as a company from the very beginning. One of the main reasons was that the team instinctively integrated design and design thinking into the production process. That’s pretty unusual compared to classic advertising agencies. Perhaps because the combination of explanatory videos and Human Centered Design (HCD) seems strange to many at first […]

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7 ways to find great ideas – Infographics
Digital Learning
1 min read

7 ways to find great ideas – Infographics

Having good ideas isn’t always easy. Sometimes you are completely blocked and don’t know how to get the idea. In this infographics we have collected 7 types, which bring creativity back on course. Interested in more news & opinions about design and creativity? Well then off to our newsletter

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The Most Important Design Principle – How To Use It
Creative Process
3 min read

The Most Important Design Principle – How To Use It

That needs to be crossed out! Clearly, design is important. That has always been the case. After all, it’s the first impression that counts, and 99% of the time I get it through my eyes. Good design attracts attention, appeals to me. Maybe it challenges me, or even provokes me. Etymologically this makes sense: The […]

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Annual Team Retreats: That’s why they pay off
Cleverclip
2 min read

Annual Team Retreats: That’s why they pay off

At Cleverclip we work remotely. This offers many advantages, but also means that personal contacts are often limited to Skype calls. To work intensively at the same table with employees who live on the other side of the world, or to simply have a beer after work, is unfortunately not possible. I’m still surprised at […]

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Boring Presentations: How to Banish Boredom From Your Presentations!
Digital Learning
3 min read

Boring Presentations: How to Banish Boredom From Your Presentations!

What is a highlight in the everyday life of every stock corporation? Exactly, the publication of the quarterly figures! If these are presented, the whole thing normally looks like this: Honestly, don’t you have to suppress a yawn if you’re just seeing something like this? In fact, it is difficult to imagine anything more boring […]

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5 Ingredients For a Perfect Storytelling Menu
Digital Learning
4 min read

5 Ingredients For a Perfect Storytelling Menu

The famous salt in soup Cooking and storytelling are actually two very different things. Nevertheless, there is one thing in common: in the end you get a satisfying result only with a necessary portion of devotion and the right ingredients. Anyone who has ever cooked soup and forgotten the salt knows that the absence of […]

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Who digs a pit for others 2
Digital Learning
2 min read

Who digs a pit for others 2

The meaning of the premise in storytelling. – Part II In the first part, we stopped at the assertion that everything that occurs in a good piece was written in solely to prove the premise. Let’s take a look at an example from Lajo Egris’ book “Dramatic Writing”: Romeo and Juliet – a masterpiece of […]

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Who digs a pit for others…
Digital Learning
2 min read

Who digs a pit for others…

The meaning of the premise in storytelling. – Part I There are stories that inspire us. Stories that take us to distant places and let us look deep into the souls of their protagonists. Stories that captivate us so much that we would like to do nothing more than read on, look further or listen […]

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Corporate Identity and Design
Communication
3 min read

Corporate Identity and Design

A horse and an apple The logo is the most important aspect of the corporate design. And in the best case it has a high recognition value. Example pleasing? What name do you see in your mind’s eye when you think of a curved, yellow M? Or a black horse standing on its hind legs? […]

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Immortal Design: Chinese Characters
Digital Learning
3 min read

Immortal Design: Chinese Characters

An eternal trend I’m sure you’ve seen her before, too: Chinese characters. Even in our latitudes you can see them again and again. Many people use them to decorate their cars, apartments or even their own skin. Mostly without really having a connection to it. This can lead to embarrassing situations: Mirrored or upside-down symbols […]

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Star Wars and the Curse of CGI
Communication
3 min read

Star Wars and the Curse of CGI

“May the Force be with thee” In the months following 25 May 1977, an earthquake struck the global cinema landscape. It was an earthquake called STAR WARS. The space opera by the renowned director George Lucas offered everything the audience expected: suspense, drama, action and even a dash of romance. But the film’s plot wasn’t […]

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5 easy steps to becoming a Creative Champion!
Creative Process
3 min read

5 easy steps to becoming a Creative Champion!

The black hole in the head I’m sure you’re familiar with the fact that you have an idea. Full of energy, you set to work. At last you can be creative, at last you can really shine and show what you are made of… But pustekuchen! A black hole swirls in your head that attracts […]

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Three reasons why you should use the number three more often
Digital Learning
1 min read

Three reasons why you should use the number three more often

All good things come in threes Is it true? Why three and not four? Or five? The number three seems to have a special meaning for us humans. The three kings, the three musketeers, three piglets. Everywhere there seems to be three of everything. This is no coincidence. Our love for this number depends very […]

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An energy drink for Charles Lindbergh
Digital Learning
3 min read

An energy drink for Charles Lindbergh

“An energy drink for Charles Lindbergh is the fifth and final part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff, the third part here: No Pain, No Gain and the fourth part here: How to generate attention […]

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How to Generate Attention
Communication
3 min read

How to Generate Attention

“How to Generate Attention” is the fourth part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff and the third part here: No Pain, No Gain The right pain Good stories always have a pain or conflict. Conflict […]

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No Pain, No Gain
Digital Learning
2 min read

No Pain, No Gain

“No Pain, no Gain” is the third part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings and the second part here: Stories are not children’s stuff A flood of advertising Stories are great. We know that now. They touch us and it is difficult to ignore […]

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Storytelling for Adults – Stories are not Children’s stuff
Digital Learning
2 min read

Storytelling for Adults – Stories are not Children’s stuff

“Stories aren’t kid stuff” is the second part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings.  The big mistake After we made a journey through time together in the last blog, we now deal with the present again. In many places stories are still regarded as […]

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Your knowledge pool for visual communication
Communication
2 min read

Your knowledge pool for visual communication

Visual Communication: A trip to Alexandria A good two thousand years ago there was a large library in Alexandria in Egypt today. Thousands and thousands of scrolls were brought to the Mediterranean metropolis with the ambitious goal of collecting and concentrating all the knowledge of the ancient world in one place. These scrolls covered everything […]

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