Creative Process

At Cleverclip we want to create the perfect product for our customers. But taking a complex idea and turning it into meaningful results is a difficult process. To achieve this, each of us must give one hundred percent. And that is exactly what we do. From the creative workshop and concept proposal, storyboard development and prototype construction to the final product, we take you behind the scenes of our exciting project work and explain how each of us can become a creative mind.

How To Create An Explainer Video? The Cleverclip Way
Cleverclip
4 min read

How To Create An Explainer Video? The Cleverclip Way

Ever wished to look behind the scenes of a professional explainer video agency? Well then… welcome! Today we take you on an exclusive journey through the most important production steps of our explainer video!  From brainstorming and the first notes and sketches to the magical final product, enter the colourful explainer world and learn how […]

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How To Be Creative on Demand – Yes, We Can. And So Can You!
Cleverclip
2 min read

How To Be Creative on Demand – Yes, We Can. And So Can You!

“But how do you do that, just being so creative, all day long and at the push of a button?” This is a question that is often asked to members of our creative team by acquaintances, friends, colleagues or partners. So how exactly do they do that, this being creative on demand? A craft like […]

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Social Learning – Why We Learn Best With And From Others
Communication
2 min read

Social Learning – Why We Learn Best With And From Others

Social learning is about learning together – through social interaction. This leads to an active learning process with interacting learners. And that ultimately means that the knowledge remains for a long time to come. Social learning can take the form of coaching, but it can also involve exchanges in communities. And yes, social media naturally […]

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How To Reduce Complexity
Cleverclip
2 min read

How To Reduce Complexity

At Cleverclip it is part of our daily work to make complex facts understandable. We make the world a little bit easier. But how do we do it? In order to make a complex topic understandable, it has to be understood first. For us this means that we look at the facts to be explained […]

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What Is Communication Design?
Cleverclip
2 min read

What Is Communication Design?

We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication design – and what is […]

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The Empathy Map – And How It Works Exactly
Creative Process
3 min read

The Empathy Map – And How It Works Exactly

This month I present the tool “Empathy Map” by Dave Grey. A tool that helps you gain a better understanding of a person or a group of people. For us at Cleverclip, the be-all and end-all is the target group, the end user. Whether for explanatory videos, infographics or presentations, the first thing we do […]

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What the Bauhaus Teaches Us
Cleverclip
2 min read

What the Bauhaus Teaches Us

Time for a little general education. When I write here about Bauhaus, I don’t mean Obi and Co, but the school that was founded by Walter Gropius at the beginning of the 19th century. Many of the design principles and products that emerged from this institution are still highly topical today and influence the design […]

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How To Be Creative. Can Everyone be Creative?
Cleverclip
3 min read

How To Be Creative. Can Everyone be Creative?

The leaf is white. The first line is started a thousand times, deleted, started again and deleted again… until it finally stops as it is. The fingers now type faster and the sheet fills up. The white is displaced. But why suddenly? Where was the point at which it started? Where does it actually come […]

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Journey Mapping – what, how and when to use a Journey Map
Cleverclip
4 min read

Journey Mapping – what, how and when to use a Journey Map

In the following blog we take a closer look at the Journey Mapping and show you how, when and where it can best be used. Over the next few months we’d like to introduce some of the design-oriented tools we use at Cleverclip for both customer and internal projects. We welcome your experiences, questions and […]

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Dieter Rams – 10 Design Principles
Communication
3 min read

Dieter Rams – 10 Design Principles

Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine is included. Rams had such an […]

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The Most Important Design Principle – How To Use It
Creative Process
3 min read

The Most Important Design Principle – How To Use It

That needs to be crossed out! Clearly, design is important. That has always been the case. After all, it’s the first impression that counts, and 99% of the time I get it through my eyes. Good design attracts attention, appeals to me. Maybe it challenges me, or even provokes me. Etymologically this makes sense: The […]

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Star Wars and the Curse of CGI
Communication
3 min read

Star Wars and the Curse of CGI

“May the Force be with thee” In the months following 25 May 1977, an earthquake struck the global cinema landscape. It was an earthquake called STAR WARS. The space opera by the renowned director George Lucas offered everything the audience expected: suspense, drama, action and even a dash of romance. But the film’s plot wasn’t […]

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5 easy steps to becoming a Creative Champion!
Creative Process
3 min read

5 easy steps to becoming a Creative Champion!

The black hole in the head I’m sure you’re familiar with the fact that you have an idea. Full of energy, you set to work. At last you can be creative, at last you can really shine and show what you are made of… But pustekuchen! A black hole swirls in your head that attracts […]

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