Communication

With a balanced scorecard, you break down your strategy to concrete metrics. Developing a strategy is one thing. Communicating it is something else entirely. Many companies fail to transform employees from stakeholders to participants. As a result, goals are not achieved and expectations are not met. A successful strategy implementation brings the corporate strategy to […]

Communicating a strategy is an art in itself – this is where the Strategy Map helps. Most people have been through a meeting on a new corporate strategy in the course of their career. The success of this meeting has usually been reflected in the behavior of the employees. If their day-to-day was the same […]

Strategy communication must not be confused with communication strategy or even corporate strategy. Strategy communication focuses entirely on the question, “How do we communicate our corporate strategy to our employees so that they understand it and act on it?” With corporate strategy, you give your company a direction, a goal. And you clearly define why […]

Time and again, I mention “motion graphics” as a style used in our use cases. For us as a creative agency, such terms almost go without saying and our designers are professionals in this field anyway. But not for everyone this term is as accessible. That’s why today I’m going to be a little more […]

Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]

The internal communication has changed a lot, especially this year. Companies suddenly had to get ready for working remotely, manage the team and projects digitally online. It was a year that showed how important an established digital employee communication is. Companies that had recognized the trend years ago managed to maintain their corporate culture and […]

A WhatsApp message here. A short tweet there. In between, you send an e-mail or voice message. It’s no longer a secret that the way we communicate has changed over the recent years and decades. What happens in our private lives also applies to the communication within the company. The digitalization of internal communication. The […]

Surveys are not exactly a new groundbreaking invention. But since nowadays everything is about customer experience (CX), they are absolutely crucial. How else can you find out what your customers think about the product or service? Even if you assume that you know your customers well enough, without backing up your thoughts with actual customer […]

In my last post I have explained which elements should not be missing in an effective landing page. In addition to the clearly recognizable CTA, the product benefits, the “above the fold” rule, testimonials and a form, the landing page should also convince with a minimalist but attractive design. But what exactly does that mean […]

A well-designed landing page can be decisive for the success of your product sales, as it enables you to attract the right customers for exactly the right offer. Unlike regular web pages, it does not contain “unnecessary” information that distracts from the main goal. At least that’s the basic idea of a landing page. The […]

In our last blog post I was talking about the infographics being a powerful tool in content marketing. With the help of graphic elements and a creative design, an infographics communicates your message effectively, understandably and clearly to the target group and thus creates more brand awareness. Well, but how does that work in practice?  […]

I would like to dedicate today’s blog post to a very special all-rounder in content marketing. An all-rounder that has the ability to present complex issues visually and understandably and can even go viral when used correctly. I am referring to the “infographic”. And since infographics have established themselves as such an enormously powerful means […]

Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing.  Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]

Videos are absolute power tools in content marketing. By using moving visual storytelling, you achieve a much higher engagement of the target group than with static content. However, most of us are only familiar with the play button, eventually we pause the video and maybe (if the content producer was particularly marketing oriented) on an […]

Sef.Talk Remote Work – Company culture and community management  In the second Sef.Talk episode on April 30th, everything revolved around corporate culture and community management in the home office. How can a corporate culture also be established via digital channels? What role does personal contact play? How does the home office affect your own well-being? […]

Just letting the employees do their work at home…? Does that work? Will an employee complete the tasks just as efficiently as from an office chair? And how exactly does a manager maintain overview? Does home office mean that we have to monitor employees 24/7? Maybe dial into their computers, monitor chats and localize them […]

Home office communication: 8 mistakes you should avoid Remote work and communication go hand in hand. Without intensive internal communication, we are all individual loners, working on separate activities in isolation from the outside world. Communication however is what unites us regionally, nationally, internationally, globally and makes us a team. A team that works towards […]

Tips for effective online meetings  Most companies have already switched to a home office culture due to recent events or are in the process of transformation. Therefore, online meetings play a particularly important role in today’s working life. And this applies to internal communication as well as to the communication with customers and business partners. However, […]

The year is 2020, the year in which we have to rely on an increasingly appealing marketing mix. The year in which we are increasingly perishing of the goldfish generation. The year in which we have to radically rethink our content marketing. With the rising challenges in content marketing, the increasing importance of interactive content […]

Electronic letters have been circulating around the world since 1971 – what a groundbreaking invention! A total of 2.9 billion e-mails were sent last year. And as that number continues to grow, so does the number of junk mail and disinterested subscribers.  Therefore it is becoming an ever greater challenge to assert oneself in this […]

Video Marketing as an effective content strategy  Competition is increasing across the industry, whereas the consumer’s attention span is decreasing and the daily stimulus satiation is reaching new dimensions. It’s no secret anymore that videos have established themselves in marketing as absolute all-rounders. Nor is it a new trend.  However, it is a trend that […]

Is sound design important for an explainer video? Well…Have you ever watched a film on mute with joy?  Played a video game without sound effects? Could you imagine “Star Wars” without the characteristic Jedi Knight music…? Or “Jaws” without the catchy two notes that made film music history?…Both are a proof of how effective music […]

The ultimate explainer video guide – From “zero” to “hero”  You have decided to include an explainer video in your content strategy? Fantastic! You have taken the first step towards more effective marketing. But every beginning is hard and the road to the perfect explainer video can be quite bumpy. To prevent you from being […]

Succeeding with a corporate video  Those of us who do not rely on video content today have lost. Don’t believe us? Then take a look at these numbers:  Up to 85% of consumers confirm that they are more likely to buy a product after watching a video.  66% of consumers prefer video content over static […]

The hard fight in today’s content marketing Are you finding it increasingly difficult to reach customers with your content marketing efforts? No one listens to you? Nobody reads your blog posts? Your social media channels are already covered with spider webs and the scents of decay? Your conversions continue to decrease? Then you should know […]

The 21 best explainer videos – a year in review More or less a year ago I presented you the best explainer videos from 2021. But also this year something has changed in the media industry and I would like to share the best explainers from this year with you. I have refined the best-of […]

Explainer videos- The super weapon of content marketing  Perhaps you’re familiar with it: a page-long text that makes you fall asleep already throughout the second sentence. After the first paragraph you are already somewhere on Bora Bora. Of course, you can barely remember what you have read. You give up and quickly switch to your […]

Why TikTok should become part of your marketing strategy  Whenever there is a hype about a new app that dominates the everyday life of the younger generation, we tend to react with a little discomfort and ignore it at first. “Oh those kiddies, “That’s definitely not for me”, “I’m doing tough Business and no kid’s […]

Internal Communication Trends 2020  E-mails, Messenger, WhatsApp, Facebook, Insta, Skype or rather classic by phone call?  Whether with family, friends or colleagues, the possibilities for communication are boundless today. The same also applies within the company:   Digitalization has also changed internal communication enormously. Nowadays we are that overflowed with messages that it becomes increasingly difficult […]

Part 2: How to outsmart the algorithm and get more reach You have invested hours of work in creating an image and its editing. A captivating, emotional caption is supposed to reach everyone on Instagram. Your product should finally gain the recognition it deserves. More followers, more traffic and finally more conversions. A viral post? […]

Social Media Trends 2020   The number of social media platforms is growing, expectations are rising and the algorithm is making it increasingly difficult to assert oneself in this mass. Today “in”, tomorrow already out. How can we still see through this? In the course of digitalization, however, communication has changed in such a way that it […]

Communication in the 21st century-which model explains it best? There are many different communication models, some of which are already very old, but which have nevertheless retained their validity in the age of modern, digital communication. In some cases, they have even gained in importance when it comes to developing an optimal communication concept for […]

Visual stories as an effective communication strategy  After a long day you sit comfortably with your laptop on the couch and browse through the web. Your eyes suddenly get lost in an exciting title. You become curious. Your expectations rise. You look forward to this exciting information, a world-shattering message. You quickly click on the […]

How Storytelling boosts your Marketing Strategy  A story by the campfire. At Grandma’s. With Coffee and cake. A little gossip with the colleague. A chat here and there… . We all love stories! Stories that enchant us. Stories that make us cry. Stories that shock us. Stories that inspire us. Telling stories is of great […]

Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this actually mean for verbal communication and how can we […]

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]

Other times, other customs – How our communication has developed in recent years We are moving with great strides towards the Web 4.0, the Internet of Things too. A clear definition of the individual steps in web development can only be blurred, but one thing is clear: the Internet today differs greatly from the Internet […]

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations.  Briefly broken down, the term […]

Communication is omnipresent in our society. Today, more than ever, we communicate constantly and everywhere. Of course, this also applies to companies. In the context of digitalization, internal and external communication is therefore also changing considerably. New instruments are being added, the exchange of knowledge and information is becoming more direct, faster, more open and […]

Your Kickstarter idea’s long gone. You know exactly what you want to achieve and are confident that you will inspire your fellow men. Your target group, the financial aspects and opinions in the team are clear. Then you have already made a huge step. Also, how you want to advertise for your project, you have […]

At Cleverclip it is part of our daily work to make complex facts understandable. We make the world a little bit easier. But how do we do it? In order to make a complex topic understandable, it has to be understood first. For us this means that we look at the facts to be explained […]

We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication design – and what is […]

Sketch notes are a way to quickly and easily capture content visually. And right at the beginning: You don’t need to be able to draw. Think of sketch notes as tools, not art! The combination of text and image helps you remember different content better. And all sorts of things: Recipes, holiday memories, maybe even […]

Digital Learning is booming. Whether as private further training or as part of employee development in companies. But what is the attraction of digital learning? Why does it work so well and what are the possibilities? The Success Factors of Digital Learning The advantages are quickly clarified: for many of us, learning independently of time […]

This month I would like to introduce the tool Business Model Canvas. The BMC is a Lean Startup Tool developed by Alexander Osterwalder, which consists of a Canvas with nine free columns. It deals with the different topics concerning customers, offer, infrastructure and finances. It is an easily accessible, user-friendly template that is filled out […]

Newsletters are often underestimated and with this valuable format we don’t invest enough time or the right amount of effort that we should. If done right, your newsletter can be your strongest communication tool and your best tool for building and expanding your community. Any other app or social network where your community talks to […]

Actually the title should be yes, “Are expensive video spots better?” or “Does the amount of the investment determine the size of the success? My answer to both questions: later. One of the first questions when I talk to potential customers is very often after the money: What does it cost us? As if “that” […]

Donald Trump becomes a meme It was at the end of January when we first had the idea at a meeting to produce a card game with and about Donald Trump. The “Inauguration Day” of the new US president was just over and the world announced its bewilderment on Twitter, Facebook and all other possible […]

Without Basecamp nothing works at Cleverclip anymore. Because the tool gives us access to all relevant information for each of our projects, regardless of time and place. This means that cross-border cooperation is no longer a problem for our remote team! How we organize Basecamp: The availability of the necessary information is what makes efficient […]

10 areas in which an explanation video is used “This is Paul. Paul owns a small cafe and…” A few years ago almost every explanation video started like this. But times have changed. Explanatory films have grown up and are at home in many areas of content creation. The following enumeration is to clarify you, […]

We at Cleverclip are bookworms. We consume the written word in all imaginable colours and shapes – for example via Kindle, the Blinkist app or audiobooks. But sometimes we stay old school and order physical books via Amazon. Here we present a list of five books that we discovered, read and applied in 2016. We’re […]

Everyone knows the feeling – you are sitting in a brainstorming session and suddenly it seems to be somehow only about why the ideas of others or even your own do not work. A brainstorming session actually has the goal to generate as many ideas as possible and to combine the different ideas to further […]

Five hundred euros, please. Payable by credit card or PayPal. That’s how fast it can go. You only wanted to buy three photos for the company blog. We know the problem. There is a quick search for stock photos, royalty-free, and suddenly it still becomes expensive. That’s why today we show you the favorite sites […]

After my last blog post about Remote Work there was a lively discussion. Some people supported my thesis that Remote Work makes really productive. Others, on the other hand, were sure that it was little more than a fad whose expiration date was slowly but surely expiring. I firmly believe that Remote Work works. And […]

Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine is included. Rams had such an […]

A horse and an apple The logo is the most important aspect of the corporate design. And in the best case it has a high recognition value. Example pleasing? What name do you see in your mind’s eye when you think of a curved, yellow M? Or a black horse standing on its hind legs? […]