Communication

Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, we […]

In my last post I have explained which elements should not be missing in an effective landing page. In addition to the clearly recognizable CTA, the product benefits, the “above the fold” rule, testimonials and a form, the landing page should also convince with a minimalist but attractive design. But what exactly does that mean […]

“Interactivity” and “engagement” are buzz words nowadays. Most of the time they revolve around outwitting some algorithms on social networks, putting on VR glasses and making everything a little bigger. But in fact, events are the most natural form of interactivity, aren’t they? People gather to interact and communicate with others.  But for some reason, […]

In our last blog post I was talking about the infographics being a powerful tool in content marketing. With the help of graphic elements and a creative design, an infographics communicates your message effectively, understandably and clearly to the target group and thus creates more brand awareness. Well, but how does that work in practice?  […]

After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]

Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing.  Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]

We all know the  course of an ordinary presentation: the speaker stands frozen in one place, clicks through the slides, with a monotony similar to a horizontal asymptote. After about 10-15 minutes the attention of the audience drops to zero. If the presentation lasts a little longer, speak into a crowd that scribbles some squiggly […]

Sef.Talk Remote Work – Company culture and community management  In the second Sef.Talk episode on April 30th, everything revolved around corporate culture and community management in the home office. How can a corporate culture also be established via digital channels? What role does personal contact play? How does the home office affect your own well-being? […]

Building an effective company culture when working remotely  The corporate culture is the basis for a successful company growth. And by corporate culture we mean much more than a ping-pong table in the coffee room, a few discounts for the next purchase or a free breakfast when the turnover has been good. Culture encompasses values, […]

Home office communication: 8 mistakes you should avoid Remote work and communication go hand in hand. Without intensive internal communication, we are all individual loners, working on separate activities in isolation from the outside world. Communication however is what unites us regionally, nationally, internationally, globally and makes us a team. A team that works towards […]

Improve the written communication with your remote employees A mutated virus has taken over globally. The streets are largely deserted, the widespread panic on a massive scale. Locked up in their own four walls suffering from existential fears, people are now sitting there, hoping this nightmare to end. What at first sounds like a well-made science […]

The year is 2020, the year in which we have to rely on an increasingly appealing marketing mix. The year in which we are increasingly perishing of the goldfish generation. The year in which we have to radically rethink our content marketing. With the rising challenges in content marketing, the increasing importance of interactive content […]

A picture is worth a thousand words. A metaphor quoted to death, but with something in it in any case. In marketing it has long been said that visual elements are more effective than pure text. This is also proven by the principle “show don’t tell” . At Cleverclip, we like to live by this […]

Video Marketing as an effective content strategy  Competition is increasing across the industry, whereas the consumer’s attention span is decreasing and the daily stimulus satiation is reaching new dimensions. It’s no secret anymore that videos have established themselves in marketing as absolute all-rounders. Nor is it a new trend.  However, it is a trend that […]

The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say.  Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]

The ultimate explainer video guide – From “zero” to “hero”  You have decided to include an explainer video in your content strategy? Fantastic! You have taken the first step towards more effective marketing. But every beginning is hard and the road to the perfect explainer video can be quite bumpy. To prevent you from being […]

Convince the industry-wide audience with explainer videos  Whether a lengthy presentation, a page-long product description, a novel full of facts and figures – all these formats have one thing in common: They are boring! To retain the audience’s attention in the age of sensory overload with such content and to anchor your message in their […]

The hard fight in today’s content marketing Are you finding it increasingly difficult to reach customers with your content marketing efforts? No one listens to you? Nobody reads your blog posts? Your social media channels are already covered with spider webs and the scents of decay? Your conversions continue to decrease? Then you should know […]

Successfully into the new year with explainer videos We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. For this reason, more and more companies are using explainer videos to convey their message briefly and concisely to the […]

Explainer videos- The super weapon of content marketing  Perhaps you’re familiar with it: a page-long text that makes you fall asleep already throughout the second sentence. After the first paragraph you are already somewhere on Bora Bora. Of course, you can barely remember what you have read. You give up and quickly switch to your […]

Last minute Tips for your Christmas Marketing   Ho-ho-ho! Soon it’s time again – the time of gingerbread, love and giving. The facades are covered, the reindeer are set up in the garden, “Last Christmas” is going viral and Starbucks impresses with his Chestnut Praline Latte. Soon it is Christmas. Well, admittedly, it’s not even Decemeber yet, […]

Internal Communication Trends 2020  E-mails, Messenger, WhatsApp, Facebook, Insta, Skype or rather classic by phone call?  Whether with family, friends or colleagues, the possibilities for communication are boundless today. The same also applies within the company:   Digitalization has also changed internal communication enormously. Nowadays we are that overflowed with messages that it becomes increasingly difficult […]

Part 1: Why every business needs to be on Instagram  It rains little hearts, hashtags determine the everyday life and the annual vacation becomes a photo shooting. – A life without instagram – what would that be? Hard to imagine for many of us! Sad reality.  But what about the business sector? Instagram counts 25 […]

Social Media Trends 2020  – We present them all  The number of social media platforms is growing, expectations are rising and the algorithm is making it increasingly difficult to assert oneself in this mass. Today “in”, tomorrow already out. How can we still see through this? In the course of digitalization, however, communication has changed in […]

Revolutionize your marketing with visual storytelling This post is part of our storytelling marketing series. Read here the first part – Storytelling – the secret sauce for every marketing strategy; and here the second part – Visual Storytelling: The fine art of marketing. In the course of digitalization and new technologies, the demand for high-quality […]

Visual stories as an effective communication strategy  After a long day you sit comfortably with your laptop on the couch and browse through the web. Your eyes suddenly get lost in an exciting title. You become curious. Your expectations rise. You look forward to this exciting information, a world-shattering message. You quickly click on the […]

Examples of modern, verbal communication in 2019 A good communication concept is an important component of a company’s strategic orientation. But also in the private sector we communicate today in a completely different way than 20 years ago. But what does verbal communication look like in 2019? How does verbal communication differ between companies and our […]

Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this actually mean for verbal communication and how can we […]

What does communication skills mean today and how can they be improved? In contrast to the classical understanding of external corporate communication, communication skills play a central role both in internal communication at the organizational level and in communication between teams, colleagues, customers, the public and employees.  The digital transformation has radically changed the way […]

Other times, other customs – How our communication has developed in recent years We are moving with great strides towards the Web 4.0, the Internet of Things too. A clear definition of the individual steps in web development can only be blurred, but one thing is clear: the Internet today differs greatly from the Internet […]

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

Communication is omnipresent in our society. Today, more than ever, we communicate constantly and everywhere. Of course, this also applies to companies. In the context of digitalization, internal and external communication is therefore also changing considerably. New instruments are being added, the exchange of knowledge and information is becoming more direct, faster, more open and […]

Social learning is about learning together – through social interaction. This leads to an active learning process with interacting learners. And that ultimately means that the knowledge remains for a long time to come. Social learning can take the form of coaching, but it can also involve exchanges in communities. And yes, social media naturally […]

At Cleverclip it is part of our daily work to make complex facts understandable. We make the world a little bit easier. But how do we do it? In order to make a complex topic understandable, it has to be understood first. For us this means that we look at the facts to be explained […]

Gamified Learning awakens curiosity and makes you want to learn. But healthy ambition and the desire to achieve better results also motivate us to continue. Gamified Learning is a modern and future-oriented e-learning tool with which content can be easily communicated – for fun, efficiency and success. Instead of a round of Candy Crush, course […]

Sketch notes are a way to quickly and easily capture content visually. And right at the beginning: You don’t need to be able to draw. Think of sketch notes as tools, not art! The combination of text and image helps you remember different content better. And all sorts of things: Recipes, holiday memories, maybe even […]

Digital Learning is booming. Whether as private further training or as part of employee development in companies. But what is the attraction of digital learning? Why does it work so well and what are the possibilities? The Success Factors of Digital Learning The advantages are quickly clarified: for many of us, learning independently of time […]

Storytelling and interaction have belonged to mankind since time immemorial just like the X belongs to the Y. It all began when people were still telling each other stories about the fire – followed by personal exchange and cheering at sports events or in the theatre. But then, with the advent of new media, the […]

Newsletters are often underestimated and with this valuable format we don’t invest enough time or the right amount of effort that we should. If done right, your newsletter can be your strongest communication tool and your best tool for building and expanding your community. Any other app or social network where your community talks to […]

“Show, don’t tell” is probably one of the most important tips when it comes to texts for films. Do you remember the scene in Lord of the Rings where Frodo just lost Gandalf and looks into the camera? You know right away what’s going on in that little Hobbit’s head. He is sad, insecure and […]

Donald Trump becomes a meme It was at the end of January when we first had the idea at a meeting to produce a card game with and about Donald Trump. The “Inauguration Day” of the new US president was just over and the world announced its bewilderment on Twitter, Facebook and all other possible […]

Good communication is an elixir of life for our professional universe and its existence. All you need is love? All you need is good communication! Whether with colleagues, customers, suppliers, investors or the media, but also with the larger community in general. As soon as you start thinking about a communication campaign, the first thing […]

10 areas in which an explanation video is used “This is Paul. Paul owns a small cafe and…” A few years ago almost every explanation video started like this. But times have changed. Explanatory films have grown up and are at home in many areas of content creation. The following enumeration is to clarify you, […]

We at Cleverclip are completely flexible in our working hours. This means that everyone decides for themselves when to start work, how long to work and when to say goodbye after work. This has many advantages. Independence significantly increases motivation in our team. After all, what good is it for a company if employees are […]

Everyone knows the feeling – you are sitting in a brainstorming session and suddenly it seems to be somehow only about why the ideas of others or even your own do not work. A brainstorming session actually has the goal to generate as many ideas as possible and to combine the different ideas to further […]

In the next five minutes I want to show you why we are able to explain hospital information systems, lean management, divestment, print products and much more. The Workshop We start each project with a workshop. Directly at the customer. The workshop serves to create a common knowledge base and to coordinate expectations and goals. […]

Web videos are becoming increasingly important, especially in online marketing. The trend does not seem to decrease in the future either. According to Google, we will consume more videos in 2017 than ever before. But videos are not only becoming more and more important for online marketing. More and more moving images are also being […]

Five hundred euros, please. Payable by credit card or PayPal. That’s how fast it can go. You only wanted to buy three photos for the company blog. We know the problem. There is a quick search for stock photos, royalty-free, and suddenly it still becomes expensive. That’s why today we show you the favorite sites […]

Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has never really tried it! I think […]

Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine is included. Rams had such an […]