Communication
The digital age is progressing and is significantly affecting the way we communicate. New tools are being added, the exchange of knowledge and information is becoming more direct, faster and more open. But what does communication mean today and how can it be made efficient? From important communication skills, overcoming communication hurdles, various concepts for improving corporate communication to scientific communication models, we explain how to effectively reach the customers.
What is Motion Design? Graphic Design explained
Time and again, I mention “motion graphics” as a style used in our use cases. For us as a creative agency, such terms almost go without saying and our designers are professionals in this field anyway. But not for everyone this term is as accessible. That’s why today I’m going to be a little more […]
What exactly is digital design?
UX design, motion design, graphic design, digital design – to a layperson, they all sound kind of the same. Maybe that’s partly because everything is somehow related to each other. While I went into more detail about motion design in my last article, today I’d like to define “digital design” in more detail. What exactly […]
Corporate Video: The ultimate guide
Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]
Digital tools for employee communication
The internal communication has changed a lot, especially this year. Companies suddenly had to get ready for working remotely, manage the team and projects digitally online. It was a year that showed how important an established digital employee communication is. Companies that had recognized the trend years ago managed to maintain their corporate culture and […]
Rethinking digital internal communication
The digital internal communication in the new normal Internal communication goes far beyond simply talking and writing to employees. It is the basis for employee leadership, employee commitment and ultimately the foundation for a strong corporate culture. What exactly does all this look like in the “new normal”? Suddenly, the personal meeting, the everyday coffee […]
Digitalization of internal communication
A WhatsApp message here. A short tweet there. In between, you send an e-mail or voice message. It’s no longer a secret that the way we communicate has changed over the recent years and decades. What happens in our private lives also applies to the communication within the company. The digitalization of internal communication. The […]
How to create an effective survey
Surveys are not exactly a new groundbreaking invention. But since nowadays everything is about customer experience (CX), they are absolutely crucial. How else can you find out what your customers think about the product or service? Even if you assume that you know your customers well enough, without backing up your thoughts with actual customer […]
A quiz as a power tool in Content Marketing
Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, we […]
The best landing page examples
In my last post I have explained which elements should not be missing in an effective landing page. In addition to the clearly recognizable CTA, the product benefits, the “above the fold” rule, testimonials and a form, the landing page should also convince with a minimalist but attractive design. But what exactly does that mean […]
Creating an effective landing page
A well-designed landing page can be decisive for the success of your product sales, as it enables you to attract the right customers for exactly the right offer. Unlike regular web pages, it does not contain “unnecessary” information that distracts from the main goal. At least that’s the basic idea of a landing page. The […]
2020 – The year of interactive event marketing
“Interactivity” and “engagement” are buzz words nowadays. Most of the time they revolve around outwitting some algorithms on social networks, putting on VR glasses and making everything a little bigger. But in fact, events are the most natural form of interactivity, aren’t they? People gather to interact and communicate with others. But for some reason, […]
Creating infographics – The best tools
In our last blog post I was talking about the infographics being a powerful tool in content marketing. With the help of graphic elements and a creative design, an infographics communicates your message effectively, understandably and clearly to the target group and thus creates more brand awareness. Well, but how does that work in practice? […]
Infographic Tips for effective content marketing
I would like to dedicate today’s blog post to a very special all-rounder in content marketing. An all-rounder that has the ability to present complex issues visually and understandably and can even go viral when used correctly. I am referring to the “infographic”. And since infographics have established themselves as such an enormously powerful means […]
Interactive content – 10 effective areas of application
After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]
Types of interactive content
Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing. Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]
Interactive Videos – a Powerful Marketing Tool
Videos are absolute power tools in content marketing. By using moving visual storytelling, you achieve a much higher engagement of the target group than with static content. However, most of us are only familiar with the play button, eventually we pause the video and maybe (if the content producer was particularly marketing oriented) on an […]
Interactive Presentation – Tips and Tricks
We all know the course of an ordinary presentation: the speaker stands frozen in one place, clicks through the slides, with a monotony similar to a horizontal asymptote. After about 10-15 minutes the attention of the audience drops to zero. If the presentation lasts a little longer, speak into a crowd that scribbles some squiggly […]
Sef.Talk Remote Work Episode 2 (EN Version)
Sef.Talk Remote Work – Company culture and community management In the second Sef.Talk episode on April 30th, everything revolved around corporate culture and community management in the home office. How can a corporate culture also be established via digital channels? What role does personal contact play? How does the home office affect your own well-being? […]
Can you Trust Your Remote Employees?
Just letting the employees do their work at home…? Does that work? Will an employee complete the tasks just as efficiently as from an office chair? And how exactly does a manager maintain overview? Does home office mean that we have to monitor employees 24/7? Maybe dial into their computers, monitor chats and localize them […]
How to Create a Corporate Culture With Remote Teams?
Building an effective company culture when working remotely The corporate culture is the basis for a successful company growth. And by corporate culture we mean much more than a ping-pong table in the coffee room, a few discounts for the next purchase or a free breakfast when the turnover has been good. Culture encompasses values, […]
Efficient Remote Communication With Your Employees
Home office communication: 8 mistakes you should avoid Remote work and communication go hand in hand. Without intensive internal communication, we are all individual loners, working on separate activities in isolation from the outside world. Communication however is what unites us regionally, nationally, internationally, globally and makes us a team. A team that works towards […]
A Guide on Having Effective Online Meetings
Tips for effective online meetings Most companies have already switched to a home office culture due to recent events or are in the process of transformation. Therefore, online meetings play a particularly important role in today’s working life. And this applies to internal communication as well as to the communication with customers and business partners. However, […]
How To Be Effective When Communicating With Your Remote Teams?
Improve the written communication with your remote employees A mutated virus has taken over globally. The streets are largely deserted, the widespread panic on a massive scale. Locked up in their own four walls suffering from existential fears, people are now sitting there, hoping this nightmare to end. What at first sounds like a well-made science […]
What is Interactive Content?
The year is 2020, the year in which we have to rely on an increasingly appealing marketing mix. The year in which we are increasingly perishing of the goldfish generation. The year in which we have to radically rethink our content marketing. With the rising challenges in content marketing, the increasing importance of interactive content […]
How to Optimize Email Marketing Campaigns in 2020
Electronic letters have been circulating around the world since 1971 – what a groundbreaking invention! A total of 2.9 billion e-mails were sent last year. And as that number continues to grow, so does the number of junk mail and disinterested subscribers. Therefore it is becoming an ever greater challenge to assert oneself in this […]
Video Marketing: How Many Words Is a Video Worth?
A picture is worth a thousand words. A metaphor quoted to death, but with something in it in any case. In marketing it has long been said that visual elements are more effective than pure text. This is also proven by the principle “show don’t tell” . At Cleverclip, we like to live by this […]
Video Content: Why You Need to Follow This Trend?
Video Marketing as an effective content strategy Competition is increasing across the industry, whereas the consumer’s attention span is decreasing and the daily stimulus satiation is reaching new dimensions. It’s no secret anymore that videos have established themselves in marketing as absolute all-rounders. Nor is it a new trend. However, it is a trend that […]
Why Music and Sound Design Are Important For Explainer Videos?
Is sound design important for an explainer video? Well…Have you ever watched a film on mute with joy? Played a video game without sound effects? Could you imagine “Star Wars” without the characteristic Jedi Knight music…? Or “Jaws” without the catchy two notes that made film music history?…Both are a proof of how effective music […]
How Long Should My Explainer Video Be?
The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say. Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]
Your First Explainer Video – Everything You Need to Know Before Creating One
The ultimate explainer video guide – From “zero” to “hero” You have decided to include an explainer video in your content strategy? Fantastic! You have taken the first step towards more effective marketing. But every beginning is hard and the road to the perfect explainer video can be quite bumpy. To prevent you from being […]
Corporate Film – How to Sell Your Business Properly
Succeeding with a corporate video Those of us who do not rely on video content today have lost. Don’t believe us? Then take a look at these numbers: Up to 85% of consumers confirm that they are more likely to buy a product after watching a video. 66% of consumers prefer video content over static […]
What Can You Use an Explainer Video For? 10 Uses For An Explainer Video
Convince the industry-wide audience with explainer videos Whether a lengthy presentation, a page-long product description, a novel full of facts and figures – all these formats have one thing in common: They are boring! To retain the audience’s attention in the age of sensory overload with such content and to anchor your message in their […]
Attention Span. Why Are Losing Your Audience?
The hard fight in today’s content marketing Are you finding it increasingly difficult to reach customers with your content marketing efforts? No one listens to you? Nobody reads your blog posts? Your social media channels are already covered with spider webs and the scents of decay? Your conversions continue to decrease? Then you should know […]
The Best Explainer Videos of 2020
The 21 best explainer videos – a year in review More or less a year ago I presented you the best explainer videos from 2019. But also this year something has changed in the media industry and I would like to share the best explainers from this year with you. I have refined the best-of […]
Explainer Video Trends for 2021
Explainer video trends for the coming year We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. At this point, explainer videos have developed as important tools in content marketing: they wrap even complex and dry information […]
What Exactly Is An Explainer Video?
Explainer videos- The super weapon of content marketing Perhaps you’re familiar with it: a page-long text that makes you fall asleep already throughout the second sentence. After the first paragraph you are already somewhere on Bora Bora. Of course, you can barely remember what you have read. You give up and quickly switch to your […]
Already Tik Toking?- The New Hype Of The Gen Z
Why TikTok should become part of your marketing strategy Whenever there is a hype about a new app that dominates the everyday life of the younger generation, we tend to react with a little discomfort and ignore it at first. “Oh those kiddies, “That’s definitely not for me”, “I’m doing tough Business and no kid’s […]
Christmas Marketing – A Letter to Santa
Last minute Tips for your Christmas Marketing Ho-ho-ho! Soon it’s time again – the time of gingerbread, love and giving. The facades are covered, the reindeer are set up in the garden, “Last Christmas” is going viral and Starbucks impresses with his Chestnut Praline Latte. Soon it is Christmas. Well, admittedly, it’s not even Decemeber yet, […]
Effective Internal Communication
Internal Communication Trends 2020 E-mails, Messenger, WhatsApp, Facebook, Insta, Skype or rather classic by phone call? Whether with family, friends or colleagues, the possibilities for communication are boundless today. The same also applies within the company: Digitalization has also changed internal communication enormously. Nowadays we are that overflowed with messages that it becomes increasingly difficult […]
Effective Communication through Instagram – Part 2
Part 2: How to outsmart the algorithm and get more reach You have invested hours of work in creating an image and its editing. A captivating, emotional caption is supposed to reach everyone on Instagram. Your product should finally gain the recognition it deserves. More followers, more traffic and finally more conversions. A viral post? […]
Effective Communication Through Instagram – Part 1
Part 1: Why every business needs to be on Instagram It rains little hearts, hashtags determine the everyday life and the annual vacation becomes a photo shooting. – A life without instagram – what would that be? Hard to imagine for many of us! Sad reality. But what about the business sector? Instagram counts 25 […]
5 Social Media Trends for 2020
Social Media Trends 2020 The number of social media platforms is growing, expectations are rising and the algorithm is making it increasingly difficult to assert oneself in this mass. Today “in”, tomorrow already out. How can we still see through this? In the course of digitalization, however, communication has changed in such a way that it […]
Communication Models – Which One Is The Best?
Communication in the 21st century-which model explains it best? There are many different communication models, some of which are already very old, but which have nevertheless retained their validity in the age of modern, digital communication. In some cases, they have even gained in importance when it comes to developing an optimal communication concept for […]
Visual Storytelling Trends for 2020
Revolutionize your marketing with visual storytelling This post is part of our storytelling marketing series. Read here the first part – Storytelling – the secret sauce for every marketing strategy; and here the second part – Visual Storytelling: The fine art of marketing. In the course of digitalization and new technologies, the demand for high-quality […]
Visual Storytelling- The Fine Art Of Marketing
Visual stories as an effective communication strategy After a long day you sit comfortably with your laptop on the couch and browse through the web. Your eyes suddenly get lost in an exciting title. You become curious. Your expectations rise. You look forward to this exciting information, a world-shattering message. You quickly click on the […]
Storytelling-The Secret Sauce For A Marketing Strategy
How Storytelling boosts your Marketing Strategy A story by the campfire. At Grandma’s. With Coffee and cake. A little gossip with the colleague. A chat here and there… . We all love stories! Stories that enchant us. Stories that make us cry. Stories that shock us. Stories that inspire us. Telling stories is of great […]
Verbal Communication in 2019 – How To Be Successful At It?
Examples of modern, verbal communication in 2019 A good communication concept is an important component of a company’s strategic orientation. But also in the private sector we communicate today in a completely different way than 20 years ago. But what does verbal communication look like in 2019? How does verbal communication differ between companies and our […]
How Verbal Communication Has Changed?
Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this actually mean for verbal communication and how can we […]
What Is a Communication Model?
Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]
The Most Important Communication Skills Of 2019
What does communication skills mean today and how can they be improved? In contrast to the classical understanding of external corporate communication, communication skills play a central role both in internal communication at the organizational level and in communication between teams, colleagues, customers, the public and employees. The digital transformation has radically changed the way […]
Everchanging Communication. How Has It Changed Over The Past Years?
Other times, other customs – How our communication has developed in recent years We are moving with great strides towards the Web 4.0, the Internet of Things too. A clear definition of the individual steps in web development can only be blurred, but one thing is clear: the Internet today differs greatly from the Internet […]
The Definition of Communication in 2019
What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations. Briefly broken down, the term […]
Communication Challenges For Businesses in 2019
Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]
What is Communication? A Complete Guide
Communication is omnipresent in our society. Today, more than ever, we communicate constantly and everywhere. Of course, this also applies to companies. In the context of digitalization, internal and external communication is therefore also changing considerably. New instruments are being added, the exchange of knowledge and information is becoming more direct, faster, more open and […]
5 Steps To The Perfect Kickstarter Video
Your Kickstarter idea’s long gone. You know exactly what you want to achieve and are confident that you will inspire your fellow men. Your target group, the financial aspects and opinions in the team are clear. Then you have already made a huge step. Also, how you want to advertise for your project, you have […]
Social Learning – Why We Learn Best With And From Others
Social learning is about learning together – through social interaction. This leads to an active learning process with interacting learners. And that ultimately means that the knowledge remains for a long time to come. Social learning can take the form of coaching, but it can also involve exchanges in communities. And yes, social media naturally […]
How To Reduce Complexity
At Cleverclip it is part of our daily work to make complex facts understandable. We make the world a little bit easier. But how do we do it? In order to make a complex topic understandable, it has to be understood first. For us this means that we look at the facts to be explained […]
What Is Communication Design?
We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication design – and what is […]
Gamified Learning – Why We Learn Better In a Playful Way
Gamified Learning awakens curiosity and makes you want to learn. But healthy ambition and the desire to achieve better results also motivate us to continue. Gamified Learning is a modern and future-oriented e-learning tool with which content can be easily communicated – for fun, efficiency and success. Instead of a round of Candy Crush, course […]
Sketchnotes – Notes That Really Stick
Sketch notes are a way to quickly and easily capture content visually. And right at the beginning: You don’t need to be able to draw. Think of sketch notes as tools, not art! The combination of text and image helps you remember different content better. And all sorts of things: Recipes, holiday memories, maybe even […]
Digital Learning – The Future Of Learning Is Here
Digital Learning is booming. Whether as private further training or as part of employee development in companies. But what is the attraction of digital learning? Why does it work so well and what are the possibilities? The Success Factors of Digital Learning The advantages are quickly clarified: for many of us, learning independently of time […]
The Future of Storytelling is Interactive
Storytelling and interaction have belonged to mankind since time immemorial just like the X belongs to the Y. It all began when people were still telling each other stories about the fire – followed by personal exchange and cheering at sports events or in the theatre. But then, with the advent of new media, the […]
Business Model Canvas – A Tool to Visualize Your Business
This month I would like to introduce the tool Business Model Canvas. The BMC is a Lean Startup Tool developed by Alexander Osterwalder, which consists of a Canvas with nine free columns. It deals with the different topics concerning customers, offer, infrastructure and finances. It is an easily accessible, user-friendly template that is filled out […]
You’ve got Mail – 7 Tips On How To Become a Newsletter Guru
Newsletters are often underestimated and with this valuable format we don’t invest enough time or the right amount of effort that we should. If done right, your newsletter can be your strongest communication tool and your best tool for building and expanding your community. Any other app or social network where your community talks to […]
Show, Don’t Tell
“Show, don’t tell” is probably one of the most important tips when it comes to texts for films. Do you remember the scene in Lord of the Rings where Frodo just lost Gandalf and looks into the camera? You know right away what’s going on in that little Hobbit’s head. He is sad, insecure and […]
Video Spots: Does More Budget Bring More?
Actually the title should be yes, “Are expensive video spots better?” or “Does the amount of the investment determine the size of the success? My answer to both questions: later. One of the first questions when I talk to potential customers is very often after the money: What does it cost us? As if “that” […]
Why our Trump action failed and what you can learn from it
Donald Trump becomes a meme It was at the end of January when we first had the idea at a meeting to produce a card game with and about Donald Trump. The “Inauguration Day” of the new US president was just over and the world announced its bewilderment on Twitter, Facebook and all other possible […]
What Makes a Good Communications Agency?
Good communication is an elixir of life for our professional universe and its existence. All you need is love? All you need is good communication! Whether with colleagues, customers, suppliers, investors or the media, but also with the larger community in general. As soon as you start thinking about a communication campaign, the first thing […]
How we structure our work and the team in Basecamp
Without Basecamp nothing works at Cleverclip anymore. Because the tool gives us access to all relevant information for each of our projects, regardless of time and place. This means that cross-border cooperation is no longer a problem for our remote team! How we organize Basecamp: The availability of the necessary information is what makes efficient […]
The 10 most important application areas for explanatory videos
10 areas in which an explanation video is used “This is Paul. Paul owns a small cafe and…” A few years ago almost every explanation video started like this. But times have changed. Explanatory films have grown up and are at home in many areas of content creation. The following enumeration is to clarify you, […]
Flexible time management with Cleverclip
We at Cleverclip are completely flexible in our working hours. This means that everyone decides for themselves when to start work, how long to work and when to say goodbye after work. This has many advantages. Independence significantly increases motivation in our team. After all, what good is it for a company if employees are […]
The most important business books from the year 2016
We at Cleverclip are bookworms. We consume the written word in all imaginable colours and shapes – for example via Kindle, the Blinkist app or audiobooks. But sometimes we stay old school and order physical books via Amazon. Here we present a list of five books that we discovered, read and applied in 2016. We’re […]
That’s why classic brainstorming is useless
Everyone knows the feeling – you are sitting in a brainstorming session and suddenly it seems to be somehow only about why the ideas of others or even your own do not work. A brainstorming session actually has the goal to generate as many ideas as possible and to combine the different ideas to further […]
Why we always start a project with a workshop
In the next five minutes I want to show you why we are able to explain hospital information systems, lean management, divestment, print products and much more. The Workshop We start each project with a workshop. Directly at the customer. The workshop serves to create a common knowledge base and to coordinate expectations and goals. […]
5 websites for free stock images
Five hundred euros, please. Payable by credit card or PayPal. That’s how fast it can go. You only wanted to buy three photos for the company blog. We know the problem. There is a quick search for stock photos, royalty-free, and suddenly it still becomes expensive. That’s why today we show you the favorite sites […]
The 7 most important tools for Remote Work
After my last blog post about Remote Work there was a lively discussion. Some people supported my thesis that Remote Work makes really productive. Others, on the other hand, were sure that it was little more than a fad whose expiration date was slowly but surely expiring. I firmly believe that Remote Work works. And […]
How to Scribble – Tips From Our Creatives
Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has never really tried it! I think […]
Dieter Rams – 10 Design Principles
Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine is included. Rams had such an […]
Corporate Identity and Design
A horse and an apple The logo is the most important aspect of the corporate design. And in the best case it has a high recognition value. Example pleasing? What name do you see in your mind’s eye when you think of a curved, yellow M? Or a black horse standing on its hind legs? […]
Star Wars and the Curse of CGI
“May the Force be with thee” In the months following 25 May 1977, an earthquake struck the global cinema landscape. It was an earthquake called STAR WARS. The space opera by the renowned director George Lucas offered everything the audience expected: suspense, drama, action and even a dash of romance. But the film’s plot wasn’t […]
How to Generate Attention
“How to Generate Attention” is the fourth part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff and the third part here: No Pain, No Gain The right pain Good stories always have a pain or conflict. Conflict […]
Your knowledge pool for visual communication
Visual Communication: A trip to Alexandria A good two thousand years ago there was a large library in Alexandria in Egypt today. Thousands and thousands of scrolls were brought to the Mediterranean metropolis with the ambitious goal of collecting and concentrating all the knowledge of the ancient world in one place. These scrolls covered everything […]