Communication

The digital age is progressing and is significantly affecting the way we communicate. New tools are being added, the exchange of knowledge and information is becoming more direct, faster and more open. But what does communication mean today and how can it be made efficient? From important communication skills, overcoming communication hurdles, various concepts for improving corporate communication to scientific communication models, we explain how to effectively reach the customers.

Balanced Scorecard: Guidance and Examples
Communication
7 min read

Balanced Scorecard: Guidance and Examples

With a balanced scorecard, you break down your strategy to concrete metrics. Developing a strategy is one thing. Communicating it is something else entirely. Many companies fail to transform employees from stakeholders to participants. As a result, goals are not achieved and expectations are not met. A successful strategy implementation brings the corporate strategy to […]

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With the strategy map to corporate success
Communication
8 min read

With the strategy map to corporate success

Communicating a strategy is an art in itself – this is where the Strategy Map helps. Most people have been through a meeting on a new corporate strategy in the course of their career. The success of this meeting has usually been reflected in the behavior of the employees. If their day-to-day was the same […]

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Corporate strategy simply explained
Communication
12 min read

Corporate strategy simply explained

Dominant competitors, stagnating and burgeoning markets, redistribution of customer needs – for a company management there can be no coincidences and short-term successes. If you want to survive on the market, you have to think and act in the long term and in several dimensions. For this, you need a manual, a guide in which […]

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What is strategy communication?
Communication
12 min read

What is strategy communication?

Strategy communication must not be confused with communication strategy or even corporate strategy. Strategy communication focuses entirely on the question, “How do we communicate our corporate strategy to our employees so that they understand it and act on it?” With corporate strategy, you give your company a direction, a goal. And you clearly define why […]

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What is Motion Design? Graphic Design explained
Communication
6 min read

What is Motion Design? Graphic Design explained

Time and again, I mention “motion graphics” as a style used in our use cases. For us as a creative agency, such terms almost go without saying and our designers are professionals in this field anyway. But not for everyone this term is as accessible. That’s why today I’m going to be a little more […]

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What exactly is digital design?
Communication
5 min read

What exactly is digital design?

UX design, motion design, graphic design, digital design – to a layperson, they all sound kind of the same. Maybe that’s partly because everything is somehow related to each other. While I went into more detail about motion design in my last article, today I’d like to define “digital design” in more detail. What exactly […]

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Corporate Video: The ultimate guide
Communication
8 min read

Corporate Video: The ultimate guide

Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]

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Digital tools for employee communication
Communication
4 min read

Digital tools for employee communication

The internal communication has changed a lot, especially this year. Companies suddenly had to get ready for working remotely, manage the team and projects digitally online. It was a year that showed how important an established digital employee communication is. Companies that had recognized the trend years ago managed to maintain their corporate culture and […]

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Rethinking digital internal communication 
Communication
5 min read

Rethinking digital internal communication 

The digital internal communication in the new normal  Internal communication goes far beyond simply talking and writing to employees. It is the basis for employee leadership, employee commitment and ultimately the foundation for a strong corporate culture. What exactly does all this look like in the “new normal”? Suddenly, the personal meeting, the everyday coffee […]

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Digitalization of internal communication
Communication
5 min read

Digitalization of internal communication

A WhatsApp message here. A short tweet there. In between, you send an e-mail or voice message. It’s no longer a secret that the way we communicate has changed over the recent years and decades. What happens in our private lives also applies to the communication within the company. The digitalization of internal communication. The […]

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How to create an effective survey
Communication
5 min read

How to create an effective survey

Surveys are not exactly a new groundbreaking invention. But since nowadays everything is about customer experience (CX), they are absolutely crucial. How else can you find out what your customers think about the product or service? Even if you assume that you know your customers well enough, without backing up your thoughts with actual customer […]

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A quiz as a power tool in Content Marketing
Communication
5 min read

A quiz as a power tool in Content Marketing

  Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, […]

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The best landing page examples
Communication
4 min read

The best landing page examples

In my last post I have explained which elements should not be missing in an effective landing page. In addition to the clearly recognizable CTA, the product benefits, the “above the fold” rule, testimonials and a form, the landing page should also convince with a minimalist but attractive design. But what exactly does that mean […]

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Creating an effective landing page
Communication
6 min read

Creating an effective landing page

A well-designed landing page can be decisive for the success of your product sales, as it enables you to attract the right customers for exactly the right offer. Unlike regular web pages, it does not contain “unnecessary” information that distracts from the main goal. At least that’s the basic idea of a landing page. The […]

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2020 – The year of interactive event marketing 
Communication
9 min read

2020 – The year of interactive event marketing 

“Interactivity” and “engagement” are buzz words nowadays. Most of the time they revolve around outwitting some algorithms on social networks, putting on VR glasses and making everything a little bigger. But in fact, events are the most natural form of interactivity, aren’t they? People gather to interact and communicate with others.  But for some reason, […]

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Creating infographics – The best tools
Cleverclip
6 min read

Creating infographics – The best tools

In our last blog post I was talking about the infographics being a powerful tool in content marketing. With the help of graphic elements and a creative design, an infographics communicates your message effectively, understandably and clearly to the target group and thus creates more brand awareness. Well, but how does that work in practice?  […]

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Infographic Tips for effective content marketing
Communication
7 min read

Infographic Tips for effective content marketing

I would like to dedicate today’s blog post to a very special all-rounder in content marketing. An all-rounder that has the ability to present complex issues visually and understandably and can even go viral when used correctly. I am referring to the “infographic”. And since infographics have established themselves as such an enormously powerful means […]

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Interactive content – 10 effective areas of application 
Communication
6 min read

Interactive content – 10 effective areas of application 

After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]

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Types of interactive content
Communication
5 min read

Types of interactive content

Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing.  Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]

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Interactive Videos – a Powerful Marketing Tool
Communication
6 min read

Interactive Videos – a Powerful Marketing Tool

Videos are absolute power tools in content marketing. By using moving visual storytelling, you achieve a much higher engagement of the target group than with static content. However, most of us are only familiar with the play button, eventually we pause the video and maybe (if the content producer was particularly marketing oriented) on an […]

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Interactive Presentation – Tips and Tricks
Communication
10 min read

Interactive Presentation – Tips and Tricks

We all know the  course of an ordinary presentation: the speaker stands frozen in one place, clicks through the slides, with a monotony similar to a horizontal asymptote. After about 10-15 minutes the attention of the audience drops to zero. If the presentation lasts a little longer, speak into a crowd that scribbles some squiggly […]

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Sef.Talk Remote Work Episode 2 (EN Version)
Cleverclip
20 min read

Sef.Talk Remote Work Episode 2 (EN Version)

Sef.Talk Remote Work – Company culture and community management  In the second Sef.Talk episode on April 30th, everything revolved around corporate culture and community management in the home office. How can a corporate culture also be established via digital channels? What role does personal contact play? How does the home office affect your own well-being? […]

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Can you Trust Your Remote Employees?
Communication
5 min read

Can you Trust Your Remote Employees?

Just letting the employees do their work at home…? Does that work? Will an employee complete the tasks just as efficiently as from an office chair? And how exactly does a manager maintain overview? Does home office mean that we have to monitor employees 24/7? Maybe dial into their computers, monitor chats and localize them […]

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