Communication

Communicating a strategy is an art in itself – this is where the Strategy Map helps. Most people have been through a meeting on a new corporate strategy in the course of their career. The success of this meeting has usually been reflected in the behavior of the employees. If their day-to-day was the same […]

Dominant competitors, stagnating and burgeoning markets, redistribution of customer needs – for a company management there can be no coincidences and short-term successes. If you want to survive on the market, you have to think and act in the long term and in several dimensions. For this, you need a manual, a guide in which […]

Time and again, I mention “motion graphics” as a style used in our use cases. For us as a creative agency, such terms almost go without saying and our designers are professionals in this field anyway. But not for everyone this term is as accessible. That’s why today I’m going to be a little more […]

UX design, motion design, graphic design, digital design – to a layperson, they all sound kind of the same. Maybe that’s partly because everything is somehow related to each other. While I went into more detail about motion design in my last article, today I’d like to define “digital design” in more detail. What exactly […]

The internal communication has changed a lot, especially this year. Companies suddenly had to get ready for working remotely, manage the team and projects digitally online. It was a year that showed how important an established digital employee communication is. Companies that had recognized the trend years ago managed to maintain their corporate culture and […]

The digital internal communication in the new normal  Internal communication goes far beyond simply talking and writing to employees. It is the basis for employee leadership, employee commitment and ultimately the foundation for a strong corporate culture. What exactly does all this look like in the “new normal”? Suddenly, the personal meeting, the everyday coffee […]

Surveys are not exactly a new groundbreaking invention. But since nowadays everything is about customer experience (CX), they are absolutely crucial. How else can you find out what your customers think about the product or service? Even if you assume that you know your customers well enough, without backing up your thoughts with actual customer […]

Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, we […]

A well-designed landing page can be decisive for the success of your product sales, as it enables you to attract the right customers for exactly the right offer. Unlike regular web pages, it does not contain “unnecessary” information that distracts from the main goal. At least that’s the basic idea of a landing page. The […]

“Interactivity” and “engagement” are buzz words nowadays. Most of the time they revolve around outwitting some algorithms on social networks, putting on VR glasses and making everything a little bigger. But in fact, events are the most natural form of interactivity, aren’t they? People gather to interact and communicate with others.  But for some reason, […]

I would like to dedicate today’s blog post to a very special all-rounder in content marketing. An all-rounder that has the ability to present complex issues visually and understandably and can even go viral when used correctly. I am referring to the “infographic”. And since infographics have established themselves as such an enormously powerful means […]

After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]

Videos are absolute power tools in content marketing. By using moving visual storytelling, you achieve a much higher engagement of the target group than with static content. However, most of us are only familiar with the play button, eventually we pause the video and maybe (if the content producer was particularly marketing oriented) on an […]

We all know the  course of an ordinary presentation: the speaker stands frozen in one place, clicks through the slides, with a monotony similar to a horizontal asymptote. After about 10-15 minutes the attention of the audience drops to zero. If the presentation lasts a little longer, speak into a crowd that scribbles some squiggly […]

Just letting the employees do their work at home…? Does that work? Will an employee complete the tasks just as efficiently as from an office chair? And how exactly does a manager maintain overview? Does home office mean that we have to monitor employees 24/7? Maybe dial into their computers, monitor chats and localize them […]

Building an effective company culture when working remotely  The corporate culture is the basis for a successful company growth. And by corporate culture we mean much more than a ping-pong table in the coffee room, a few discounts for the next purchase or a free breakfast when the turnover has been good. Culture encompasses values, […]

Tips for effective online meetings  Most companies have already switched to a home office culture due to recent events or are in the process of transformation. Therefore, online meetings play a particularly important role in today’s working life. And this applies to internal communication as well as to the communication with customers and business partners. However, […]

Improve the written communication with your remote employees A mutated virus has taken over globally. The streets are largely deserted, the widespread panic on a massive scale. Locked up in their own four walls suffering from existential fears, people are now sitting there, hoping this nightmare to end. What at first sounds like a well-made science […]

Electronic letters have been circulating around the world since 1971 – what a groundbreaking invention! A total of 2.9 billion e-mails were sent last year. And as that number continues to grow, so does the number of junk mail and disinterested subscribers.  Therefore it is becoming an ever greater challenge to assert oneself in this […]

A picture is worth a thousand words. A metaphor quoted to death, but with something in it in any case. In marketing it has long been said that visual elements are more effective than pure text. This is also proven by the principle “show don’t tell” . At Cleverclip, we like to live by this […]

Is sound design important for an explainer video? Well…Have you ever watched a film on mute with joy?  Played a video game without sound effects? Could you imagine “Star Wars” without the characteristic Jedi Knight music…? Or “Jaws” without the catchy two notes that made film music history?…Both are a proof of how effective music […]

The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say.  Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]

Succeeding with a corporate video  Those of us who do not rely on video content today have lost. Don’t believe us? Then take a look at these numbers:  Up to 85% of consumers confirm that they are more likely to buy a product after watching a video.  66% of consumers prefer video content over static […]

Convince the industry-wide audience with explainer videos  Whether a lengthy presentation, a page-long product description, a novel full of facts and figures – all these formats have one thing in common: They are boring! To retain the audience’s attention in the age of sensory overload with such content and to anchor your message in their […]

The 21 best explainer videos – a year in review More or less a year ago I presented you the best explainer videos from 2021. But also this year something has changed in the media industry and I would like to share the best explainers from this year with you. I have refined the best-of […]

Explainer video trends for the coming year   We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. At this point, explainer videos have developed as important tools in content marketing: they wrap even complex and dry information […]

Why TikTok should become part of your marketing strategy  Whenever there is a hype about a new app that dominates the everyday life of the younger generation, we tend to react with a little discomfort and ignore it at first. “Oh those kiddies, “That’s definitely not for me”, “I’m doing tough Business and no kid’s […]

Last minute Tips for your Christmas Marketing   Ho-ho-ho! Soon it’s time again – the time of gingerbread, love and giving. The facades are covered, the reindeer are set up in the garden, “Last Christmas” is going viral and Starbucks impresses with his Chestnut Praline Latte. Soon it is Christmas. Well, admittedly, it’s not even Decemeber yet, […]

Part 2: How to outsmart the algorithm and get more reach You have invested hours of work in creating an image and its editing. A captivating, emotional caption is supposed to reach everyone on Instagram. Your product should finally gain the recognition it deserves. More followers, more traffic and finally more conversions. A viral post? […]

Part 1: Why every business needs to be on Instagram  It rains little hearts, hashtags determine the everyday life and the annual vacation becomes a photo shooting. – A life without instagram – what would that be? Hard to imagine for many of us! Sad reality.  But what about the business sector? Instagram counts 25 […]

Communication in the 21st century-which model explains it best? There are many different communication models, some of which are already very old, but which have nevertheless retained their validity in the age of modern, digital communication. In some cases, they have even gained in importance when it comes to developing an optimal communication concept for […]

Revolutionize your marketing with visual storytelling This post is part of our storytelling marketing series. Read here the first part – Storytelling – the secret sauce for every marketing strategy; and here the second part – Visual Storytelling: The fine art of marketing. In the course of digitalization and new technologies, the demand for high-quality […]

How Storytelling boosts your Marketing Strategy  A story by the campfire. At Grandma’s. With Coffee and cake. A little gossip with the colleague. A chat here and there… . We all love stories! Stories that enchant us. Stories that make us cry. Stories that shock us. Stories that inspire us. Telling stories is of great […]

Examples of modern, verbal communication in 2019 A good communication concept is an important component of a company’s strategic orientation. But also in the private sector we communicate today in a completely different way than 20 years ago. But what does verbal communication look like in 2019? How does verbal communication differ between companies and our […]

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]

What does communication skills mean today and how can they be improved? In contrast to the classical understanding of external corporate communication, communication skills play a central role both in internal communication at the organizational level and in communication between teams, colleagues, customers, the public and employees.  The digital transformation has radically changed the way […]

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations.  Briefly broken down, the term […]

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

Your Kickstarter idea’s long gone. You know exactly what you want to achieve and are confident that you will inspire your fellow men. Your target group, the financial aspects and opinions in the team are clear. Then you have already made a huge step. Also, how you want to advertise for your project, you have […]

Social learning is about learning together – through social interaction. This leads to an active learning process with interacting learners. And that ultimately means that the knowledge remains for a long time to come. Social learning can take the form of coaching, but it can also involve exchanges in communities. And yes, social media naturally […]

We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication design – and what is […]

Gamified Learning awakens curiosity and makes you want to learn. But healthy ambition and the desire to achieve better results also motivate us to continue. Gamified Learning is a modern and future-oriented e-learning tool with which content can be easily communicated – for fun, efficiency and success. Instead of a round of Candy Crush, course […]

Digital Learning is booming. Whether as private further training or as part of employee development in companies. But what is the attraction of digital learning? Why does it work so well and what are the possibilities? The Success Factors of Digital Learning The advantages are quickly clarified: for many of us, learning independently of time […]

Storytelling and interaction have belonged to mankind since time immemorial just like the X belongs to the Y. It all began when people were still telling each other stories about the fire – followed by personal exchange and cheering at sports events or in the theatre. But then, with the advent of new media, the […]

Newsletters are often underestimated and with this valuable format we don’t invest enough time or the right amount of effort that we should. If done right, your newsletter can be your strongest communication tool and your best tool for building and expanding your community. Any other app or social network where your community talks to […]

“Show, don’t tell” is probably one of the most important tips when it comes to texts for films. Do you remember the scene in Lord of the Rings where Frodo just lost Gandalf and looks into the camera? You know right away what’s going on in that little Hobbit’s head. He is sad, insecure and […]

Donald Trump becomes a meme It was at the end of January when we first had the idea at a meeting to produce a card game with and about Donald Trump. The “Inauguration Day” of the new US president was just over and the world announced its bewilderment on Twitter, Facebook and all other possible […]

Good communication is an elixir of life for our professional universe and its existence. All you need is love? All you need is good communication! Whether with colleagues, customers, suppliers, investors or the media, but also with the larger community in general. As soon as you start thinking about a communication campaign, the first thing […]

10 areas in which an explanation video is used “This is Paul. Paul owns a small cafe and…” A few years ago almost every explanation video started like this. But times have changed. Explanatory films have grown up and are at home in many areas of content creation. The following enumeration is to clarify you, […]

We at Cleverclip are completely flexible in our working hours. This means that everyone decides for themselves when to start work, how long to work and when to say goodbye after work. This has many advantages. Independence significantly increases motivation in our team. After all, what good is it for a company if employees are […]

Everyone knows the feeling – you are sitting in a brainstorming session and suddenly it seems to be somehow only about why the ideas of others or even your own do not work. A brainstorming session actually has the goal to generate as many ideas as possible and to combine the different ideas to further […]

In the next five minutes I want to show you why we are able to explain hospital information systems, lean management, divestment, print products and much more. The Workshop We start each project with a workshop. Directly at the customer. The workshop serves to create a common knowledge base and to coordinate expectations and goals. […]

After my last blog post about Remote Work there was a lively discussion. Some people supported my thesis that Remote Work makes really productive. Others, on the other hand, were sure that it was little more than a fad whose expiration date was slowly but surely expiring. I firmly believe that Remote Work works. And […]

Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has never really tried it! I think […]

A horse and an apple The logo is the most important aspect of the corporate design. And in the best case it has a high recognition value. Example pleasing? What name do you see in your mind’s eye when you think of a curved, yellow M? Or a black horse standing on its hind legs? […]