6 tips for your own explanatory video

This post was automatically translated for convenience purposes.

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success.

1. Look at your object

Before you start writing a speech text wildly, you should give it some thought. First, about the audience – the recipient of your video – and second, about the topic itself.

The target group

You want to explain something to a certain group. This works best if you think your way into this target group. It is best to draw a model person on a sheet of paper and add the most important attributes. For example, the age, gender, profession, interests and, above all, previous knowledge on your topic. After all, you don’t want to bore or overtax your audience.

The themes

Like the target group, you should also examine your topic carefully. What exactly are the most important characteristics, what are the advantages – especially in relation to your target group?

2. Develop ideas

With the background knowledge that you have now acquired, you can now go off and develop ideas. Rarely is the first the best. Put yourself in the shoes of the person you developed in the previous step and think about how she would like to get the topic explained. Sketch out several ideas. So that the best idea really comes out. We usually use realtimeboard for this.

3. Write a spoken text

You decided on a concept? Great. Then you can start writing the voice over now. That’s the text that can be heard in the explanatory film afterwards. You should always keep this in mind when writing and therefore use the shortest possible sentences. Broadcasters, for example, try not to use subordinate clauses and limit the length of sentences to less than 18 words. If you observe these principles, there is no danger of confusing the listeners. And always follow the principles of storytelling!

4. Create a storyboard

Your speech is finished and you’re happy with it? Then it’s time for the storyboard. You don’t have to be a sign genius for that. It’s enough if you can see what you’re drawing.
You take, like on the graphic, the single paragraphs of your text and develop pictures, which support the spoken words. Because it’s a proven fact that content that is both visually and audibly recorded is easier to access and stay in your memory. The storyboard is an inevitable step, by the way. So you can immediately find out whether your image ideas fit the story and you don’t have to discard elaborately created illustrations afterwards.

5. Record Voice Over

If you’re not a professional speaker, you probably don’t have a small recording studio at home. Depending on your video needs, you can still record yourself with your computer – or invest some money in a professional. You can easily find it on the Internet.

For example on:

bodalgo.de
voice123.com
voicebase.de

or for very small budget on fiverr.com

6. Drawing and animating

Similar to speech text, drawing and animation are similar. If you’re not a motion designer or whiteboard artist, animating your own clip will take a lot of effort. Unless you use one of these online tools:

goanimate.com
mysimpleshow.com

With the help of these webapps you can easily create your own explanatory film. You will be offered ready-made drawings to suit your theme, which you can then use.

I hope you have picked up some helpful tips in the last 5 minutes. If you have any further questions, please feel free to use the comment function.

Interested in more news & opinions about design and storytelling? Then subscribe to our newsletter