Natalie Ediger

Natalie Ediger

Natalie Ediger, Content Marketer at Cleverclip and graduate in International Business. With experience in social media, leadership and online marketing, she is a passionate content creator who shares her knowledge in blog posts, podcasts and videos. Natalie has earned certificates in social media and SEO and has been awarded three times with merit scholarships.

Digitalization of internal communication
Communication
5 min read

Digitalization of internal communication

A WhatsApp message here. A short tweet there. In between, you send an e-mail or voice message. It’s no longer a secret that the way we communicate has changed over the recent years and decades. What happens in our private lives also applies to the communication within the company. The digitalization of internal communication. The […]

...

How to create an effective survey
Communication
5 min read

How to create an effective survey

Surveys are not exactly a new groundbreaking invention. But since nowadays everything is about customer experience (CX), they are absolutely crucial. How else can you find out what your customers think about the product or service? Even if you assume that you know your customers well enough, without backing up your thoughts with actual customer […]

...

A quiz as a power tool in Content Marketing
Communication
5 min read

A quiz as a power tool in Content Marketing

Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, we […]

...

The best landing page examples
Communication
4 min read

The best landing page examples

In my last post I have explained which elements should not be missing in an effective landing page. In addition to the clearly recognizable CTA, the product benefits, the “above the fold” rule, testimonials and a form, the landing page should also convince with a minimalist but attractive design. But what exactly does that mean […]

...

Creating an effective landing page
Communication
6 min read

Creating an effective landing page

A well-designed landing page can be decisive for the success of your product sales, as it enables you to attract the right customers for exactly the right offer. Unlike regular web pages, it does not contain “unnecessary” information that distracts from the main goal. At least that’s the basic idea of a landing page. The […]

...

What is a landing page?
Marketing
5 min read

What is a landing page?

Anyone who is active in online marketing and did not exactly fall off the moon has certainly stumbled across the term “landing page”. But what is a landing page actually? What distinguishes it from the ordinary website? And why is it important? Stay tuned, in this post we address exactly these questions. Definition  So what […]

...

2020 – The year of interactive event marketing 
Communication
9 min read

2020 – The year of interactive event marketing 

“Interactivity” and “engagement” are buzz words nowadays. Most of the time they revolve around outwitting some algorithms on social networks, putting on VR glasses and making everything a little bigger. But in fact, events are the most natural form of interactivity, aren’t they? People gather to interact and communicate with others.  But for some reason, […]

...

Creating infographics – The best tools
Cleverclip
6 min read

Creating infographics – The best tools

In our last blog post I was talking about the infographics being a powerful tool in content marketing. With the help of graphic elements and a creative design, an infographics communicates your message effectively, understandably and clearly to the target group and thus creates more brand awareness. Well, but how does that work in practice?  […]

...

Infographic Tips for effective content marketing
Communication
7 min read

Infographic Tips for effective content marketing

I would like to dedicate today’s blog post to a very special all-rounder in content marketing. An all-rounder that has the ability to present complex issues visually and understandably and can even go viral when used correctly. I am referring to the “infographic”. And since infographics have established themselves as such an enormously powerful means […]

...

Interactive content – 10 effective areas of application 
Communication
6 min read

Interactive content – 10 effective areas of application 

After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]

...

Types of interactive content
Communication
5 min read

Types of interactive content

Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing.  Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]

...

Interactive Videos – a Powerful Marketing Tool
Communication
6 min read

Interactive Videos – a Powerful Marketing Tool

Videos are absolute power tools in content marketing. By using moving visual storytelling, you achieve a much higher engagement of the target group than with static content. However, most of us are only familiar with the play button, eventually we pause the video and maybe (if the content producer was particularly marketing oriented) on an […]

...

Interactive Presentation – Tips and Tricks
Communication
10 min read

Interactive Presentation – Tips and Tricks

We all know the  course of an ordinary presentation: the speaker stands frozen in one place, clicks through the slides, with a monotony similar to a horizontal asymptote. After about 10-15 minutes the attention of the audience drops to zero. If the presentation lasts a little longer, speak into a crowd that scribbles some squiggly […]

...

Sef.Talk Remote Work – Episode 4 (EN Version)
Cleverclip
21 min read

Sef.Talk Remote Work – Episode 4 (EN Version)

Sef.Talk Remote Work – Tools and rituals In the last Sef.Talk episode we discussed tools, rituals and working atmosphere in the home office. Among the participants were Carlo Badini (CEO Cleverclip), Tobias Häckermann (CEO Sherpany), Cristian Grossmann (CEO Beekeeper). The discussion was moderated by Corine Blesi (Managing director Swiss Economic Forum). You can find all […]

...

Sef.Talk Remote Work Episode 3 (EN Version) 
Cleverclip
24 min read

Sef.Talk Remote Work Episode 3 (EN Version) 

Sef.Talk Remote Work – Management and Leadership On 8 May the Sef.Talk went into its third round covering all questions about management and leadership in the home office. This time the episode was hosted by Corine Blesi, Managing Director of the Swiss Economic Forum AG. Other exciting attendees were Dr. Felix Graf (CEO NZZ AG), […]

...

330 Remote Work Tools for Your Business
Creative Process
40 min read

330 Remote Work Tools for Your Business

The best remote work tools for more productivity Almost everyone was sent home, “social distancing” became a new “social” trend and in the actual office there are already spider webs and dust mites – thanks to Corona. In other words: most of us work from home. Remote Work has long been a trend, especially in […]

...

Sef.Talk Remote Work Episode 2 (EN Version)
Cleverclip
20 min read

Sef.Talk Remote Work Episode 2 (EN Version)

Sef.Talk Remote Work – Company culture and community management  In the second Sef.Talk episode on April 30th, everything revolved around corporate culture and community management in the home office. How can a corporate culture also be established via digital channels? What role does personal contact play? How does the home office affect your own well-being? […]

...

Home Office Mistakes That You Should Avoid
Leadership
7 min read

Home Office Mistakes That You Should Avoid

Don’t do the following remote work mistakes with your employees  With the right approach, remote work enables especially new flexibility, increased productivity and happy employees. But remote work definitely requires more than just a “Google Hangout” and some typing at home. Remote Work requires persistence, a smooth internal communication and a slightly different approach to […]

...

How to Create Employee Engagement in The Home Office?
Leadership
6 min read

How to Create Employee Engagement in The Home Office?

Ways for more employee engagement in the home office The evening is getting closer, you look expectantly at the watch, the hour strikes and whoooosh…! You run to the time clock at a pace as if a masked mass murderer was after you and without even turning around you are out of office. Not investing […]

...

SEF.Talk Remote Work-Episode 1 (EN Version)
Cleverclip
24 min read

SEF.Talk Remote Work-Episode 1 (EN Version)

  Under this year’ s motto “Walk the line”, the SEF (short for Swiss Economic Forum) motivates companies to take more risks and to be willing to experiment. A motto that has become even more important due to current events. Especially in this time of crisis, agility, innovative ability and the degree of digitalization play […]

...

The Advantages of Remote Work. The Cleverclip Way
Cleverclip
8 min read

The Advantages of Remote Work. The Cleverclip Way

Cleverclip employees presenting the advantages of remote work  “Work from anywhere” – this has been the motto of innovative start-ups and the absolute dream of many office stallions for several years. And what has been so hip and trendy for a long time for some people has become an unwanted challenge for the others.  Covid-19 […]

...

Can you Trust Your Remote Employees?
Communication
5 min read

Can you Trust Your Remote Employees?

Just letting the employees do their work at home…? Does that work? Will an employee complete the tasks just as efficiently as from an office chair? And how exactly does a manager maintain overview? Does home office mean that we have to monitor employees 24/7? Maybe dial into their computers, monitor chats and localize them […]

...

How to Create a Corporate Culture With Remote Teams?
Communication
4 min read

How to Create a Corporate Culture With Remote Teams?

Building an effective company culture when working remotely  The corporate culture is the basis for a successful company growth. And by corporate culture we mean much more than a ping-pong table in the coffee room, a few discounts for the next purchase or a free breakfast when the turnover has been good. Culture encompasses values, […]

...

Efficient Remote Communication With Your Employees
Communication
5 min read

Efficient Remote Communication With Your Employees

Home office communication: 8 mistakes you should avoid Remote work and communication go hand in hand. Without intensive internal communication, we are all individual loners, working on separate activities in isolation from the outside world. Communication however is what unites us regionally, nationally, internationally, globally and makes us a team. A team that works towards […]

...

A Guide on Having Effective Online Meetings
Communication
4 min read

A Guide on Having Effective Online Meetings

Tips for effective online meetings  Most companies have already switched to a home office culture due to recent events or are in the process of transformation. Therefore, online meetings play a particularly important role in today’s working life. And this applies to internal communication as well as to the communication with customers and business partners. However, […]

...

How To Be Effective When Communicating With Your Remote Teams?
Communication
5 min read

How To Be Effective When Communicating With Your Remote Teams?

Improve the written communication with your remote employees A mutated virus has taken over globally. The streets are largely deserted, the widespread panic on a massive scale. Locked up in their own four walls suffering from existential fears, people are now sitting there, hoping this nightmare to end. What at first sounds like a well-made science […]

...

What is Interactive Content?
Communication
3 min read

What is Interactive Content?

The year is 2020, the year in which we have to rely on an increasingly appealing marketing mix. The year in which we are increasingly perishing of the goldfish generation. The year in which we have to radically rethink our content marketing. With the rising challenges in content marketing, the increasing importance of interactive content […]

...

How to Optimize Email Marketing Campaigns in 2020
Communication
7 min read

How to Optimize Email Marketing Campaigns in 2020

Electronic letters have been circulating around the world since 1971 – what a groundbreaking invention! A total of 2.9 billion e-mails were sent last year. And as that number continues to grow, so does the number of junk mail and disinterested subscribers.  Therefore it is becoming an ever greater challenge to assert oneself in this […]

...

Video Marketing: How Many Words Is a Video Worth?
Communication
3 min read

Video Marketing: How Many Words Is a Video Worth?

A picture is worth a thousand words. A metaphor quoted to death, but with something in it in any case. In marketing it has long been said that visual elements are more effective than pure text. This is also proven by the principle “show don’t tell” . At Cleverclip, we like to live by this […]

...

Video Content: Why You Need to Follow This Trend?
Communication
4 min read

Video Content: Why You Need to Follow This Trend?

Video Marketing as an effective content strategy  Competition is increasing across the industry, whereas the consumer’s attention span is decreasing and the daily stimulus satiation is reaching new dimensions. It’s no secret anymore that videos have established themselves in marketing as absolute all-rounders. Nor is it a new trend.  However, it is a trend that […]

...

Why Music and Sound Design Are Important For Explainer Videos?
Communication
4 min read

Why Music and Sound Design Are Important For Explainer Videos?

Is sound design important for an explainer video? Well…Have you ever watched a film on mute with joy?  Played a video game without sound effects? Could you imagine “Star Wars” without the characteristic Jedi Knight music…? Or “Jaws” without the catchy two notes that made film music history?…Both are a proof of how effective music […]

...

How To Create An Explainer Video? The Cleverclip Way
Cleverclip
4 min read

How To Create An Explainer Video? The Cleverclip Way

Ever wished to look behind the scenes of a professional explainer video agency? Well then… welcome! Today we take you on an exclusive journey through the most important production steps of our explainer video!  From brainstorming and the first notes and sketches to the magical final product, enter the colourful explainer world and learn how […]

...

How Much Can An Explainer Video Cost?
Explainer Video
5 min read

How Much Can An Explainer Video Cost?

Explainer video costs – what to expect What does an explainer video really cost? – A frequently asked question. Very frequently. As soon as you deal with the topic of video marketing, you will discover a variety of answers online. Everything from CHF 350 to CHF 35,000, some of them are even absolute high end […]

...

How Long Should My Explainer Video Be?
Communication
6 min read

How Long Should My Explainer Video Be?

The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say.  Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]

...

Your First Explainer Video – Everything You Need to Know Before Creating One
Communication
9 min read

Your First Explainer Video – Everything You Need to Know Before Creating One

The ultimate explainer video guide – From “zero” to “hero”  You have decided to include an explainer video in your content strategy? Fantastic! You have taken the first step towards more effective marketing. But every beginning is hard and the road to the perfect explainer video can be quite bumpy. To prevent you from being […]

...

Corporate Film – How to Sell Your Business Properly
Communication
8 min read

Corporate Film – How to Sell Your Business Properly

Succeeding with a corporate video  Those of us who do not rely on video content today have lost. Don’t believe us? Then take a look at these numbers:  Up to 85% of consumers confirm that they are more likely to buy a product after watching a video.  66% of consumers prefer video content over static […]

...

What Can You Use an Explainer Video For? 10 Uses For An Explainer Video
Communication
7 min read

What Can You Use an Explainer Video For? 10 Uses For An Explainer Video

Convince the industry-wide audience with explainer videos  Whether a lengthy presentation, a page-long product description, a novel full of facts and figures – all these formats have one thing in common: They are boring! To retain the audience’s attention in the age of sensory overload with such content and to anchor your message in their […]

...

Attention Span. Why Are Losing Your Audience?
Communication
5 min read

Attention Span. Why Are Losing Your Audience?

The hard fight in today’s content marketing Are you finding it increasingly difficult to reach customers with your content marketing efforts? No one listens to you? Nobody reads your blog posts? Your social media channels are already covered with spider webs and the scents of decay? Your conversions continue to decrease? Then you should know […]

...

Product Video For The Perfect Product Launch
Explainer Video
6 min read

Product Video For The Perfect Product Launch

Steps for a successful product video  Sweatily, you’ve worked your fingers to the bone, your brain’s at peak performance, your financial resources at the very bottom and sleepless nights have been dragging on for months. And now you’re awaiting the big event with joy, excitement and nervousness. No, we are not talking about an arranged […]

...

The Perfect Product Launch
Digital Learning
9 min read

The Perfect Product Launch

How launch a product successfully  You have developed a groundbreaking product? Congratulations! Your company is facing an exciting time. But unfortunately the good idea is not enough, because now comes the real challenge: The product launch.  Today’s competitive environment, changing communication channels, a highly dynamic market and the stimulus satiation of the digital age result in […]

...

Pitch Deck – How To Create The Perfect One?
Digital Learning
6 min read

Pitch Deck – How To Create The Perfect One?

Convince investors properly Are you facing the big task of convincing potential investors? Are you trying to present your business idea vividly and standing a little on your toes? Whether in the “shark tank”, at another event or in a personal meeting, a well planned and first-class pitch deck is the be-all and end-all to convincingly […]

...

The Importance of Interactive Content – Part 2
Digital Learning
5 min read

The Importance of Interactive Content – Part 2

How immersive experiences can revolutionize the marketing  Today it is no longer enough to rave about the wonderful product features. The brand must tell a story. Storytelling has therefore become an absolute must in marketing. But not only that! In our last article, we emphasized the important role of interactive content in attracting viewers’ attention. […]

...

The Importance of Interactive Content – Part 1
Digital Learning
5 min read

The Importance of Interactive Content – Part 1

Interactive Content and its power in marketing  Static content is not very persuasive anymore – that’s what most of us already know.  Since your target group is not really engaging with static content, it drives only little success. Or even none?  We need content that encourages users to interact. Content that stands out from the […]

...

The Best Explainer Videos of 2019
Communication
11 min read

The Best Explainer Videos of 2019

The 21 best explainer videos – a year in review What makes good content today? Storytelling? Optimized SEO? Call to Actions? Or pictures? Somehow a little bit of everything if you want to stand out from the crowd and stay competitive. Our attention span has dropped to 8 seconds and our demands are getting higher […]

...

Explainer Video Trends For 2020
Communication
5 min read

Explainer Video Trends For 2020

Successfully into the new year with explainer videos We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. For this reason, more and more companies are using explainer videos to convey their message briefly and concisely to the […]

...

What Exactly Is An Explainer Video?
Communication
7 min read

What Exactly Is An Explainer Video?

Explainer videos- The super weapon of content marketing  Perhaps you’re familiar with it: a page-long text that makes you fall asleep already throughout the second sentence. After the first paragraph you are already somewhere on Bora Bora. Of course, you can barely remember what you have read. You give up and quickly switch to your […]

...

Already Tik Toking?- The New Hype Of The Gen Z
Communication
5 min read

Already Tik Toking?- The New Hype Of The Gen Z

Why TikTok should become part of your marketing strategy  Whenever there is a hype about a new app that dominates the everyday life of the younger generation, we tend to react with a little discomfort and ignore it at first. “Oh those kiddies, “That’s definitely not for me”, “I’m doing tough Business and no kid’s […]

...

Christmas Marketing – A Letter to Santa
Communication
5 min read

Christmas Marketing – A Letter to Santa

Last minute Tips for your Christmas Marketing   Ho-ho-ho! Soon it’s time again – the time of gingerbread, love and giving. The facades are covered, the reindeer are set up in the garden, “Last Christmas” is going viral and Starbucks impresses with his Chestnut Praline Latte. Soon it is Christmas. Well, admittedly, it’s not even Decemeber yet, […]

...

Internal Communication – How To Be Effective At It?
Communication
4 min read

Internal Communication – How To Be Effective At It?

Internal Communication Trends 2020  E-mails, Messenger, WhatsApp, Facebook, Insta, Skype or rather classic by phone call?  Whether with family, friends or colleagues, the possibilities for communication are boundless today. The same also applies within the company:   Digitalization has also changed internal communication enormously. Nowadays we are that overflowed with messages that it becomes increasingly difficult […]

...

Effective Communication Through Instagram – Part 2
Communication
6 min read

Effective Communication Through Instagram – Part 2

Part 2: How to outsmart the algorithm and get more reach Read here the first part of the topic.  You have invested hours of work in creating an image and its editing. A captivating, emotional caption is supposed to reach everyone on Instagram. Your product should finally gain the recognition it deserves. More followers, more […]

...

Effective Communication Through Instagram – Part 1
Communication
6 min read

Effective Communication Through Instagram – Part 1

Part 1: Why every business needs to be on Instagram  It rains little hearts, hashtags determine the everyday life and the annual vacation becomes a photo shooting. – A life without instagram – what would that be? Hard to imagine for many of us! Sad reality.  But what about the business sector? Instagram counts 25 […]

...

5 Social Media Trends for 2020
Communication
5 min read

5 Social Media Trends for 2020

Social Media Trends 2020  – We present them all  The number of social media platforms is growing, expectations are rising and the algorithm is making it increasingly difficult to assert oneself in this mass. Today “in”, tomorrow already out. How can we still see through this? In the course of digitalization, however, communication has changed in […]

...

Communication Models – Which One Is The Best?
Communication
7 min read

Communication Models – Which One Is The Best?

Communication in the 21st century-which model explains it best? There are many different communication models, some of which are already very old, but which have nevertheless retained their validity in the age of modern, digital communication. In some cases, they have even gained in importance when it comes to developing an optimal communication concept for […]

...

Visual Storytelling Trends for 2020
Communication
4 min read

Visual Storytelling Trends for 2020

Revolutionize your marketing with visual storytelling This post is part of our storytelling marketing series. Read here the first part – Storytelling – the secret sauce for every marketing strategy; and here the second part – Visual Storytelling: The fine art of marketing. In the course of digitalization and new technologies, the demand for high-quality […]

...

Visual Storytelling- The Fine Art Of Marketing
Communication
5 min read

Visual Storytelling- The Fine Art Of Marketing

Visual stories as an effective communication strategy  After a long day you sit comfortably with your laptop on the couch and browse through the web. Your eyes suddenly get lost in an exciting title. You become curious. Your expectations rise. You look forward to this exciting information, a world-shattering message. You quickly click on the […]

...

Storytelling-The Secret Sauce For A Marketing Strategy
Communication
5 min read

Storytelling-The Secret Sauce For A Marketing Strategy

How Storytelling boosts your Marketing Strategy  A story by the campfire. At Grandma’s. With Coffee and cake. A little gossip with the colleague. A chat here and there… . We all love stories! Stories that enchant us. Stories that make us cry. Stories that shock us. Stories that inspire us. Telling stories is of great […]

...

Verbal Communication in 2019 – How To Be Successful At It?
Communication
7 min read

Verbal Communication in 2019 – How To Be Successful At It?

Examples of modern, verbal communication in 2019 A good communication concept is an important component of a company’s strategic orientation. But also in the private sector we communicate today in a completely different way than 20 years ago. But what does verbal communication look like in 2019? How does verbal communication differ between companies and our […]

...

How Verbal Communication Has Changed?
Communication
8 min read

How Verbal Communication Has Changed?

Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this actually mean for verbal communication and how can we […]

...

What Is a Communication Model?
Communication
9 min read

What Is a Communication Model?

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]

...

The Most Important Communication Skills Of 2019
Communication
7 min read

The Most Important Communication Skills Of 2019

What does communication skills mean today and how can they be improved? In contrast to the classical understanding of external corporate communication, communication skills play a central role both in internal communication at the organizational level and in communication between teams, colleagues, customers, the public and employees.  The digital transformation has radically changed the way […]

...

Yes to the Company Retreat – but why?
Cleverclip
2 min read

Yes to the Company Retreat – but why?

Once a year at Cleverclip we go together to a company retreat. This summer we spent 10 days on Bali at the company’s expense. Here you can find out why, why and if it is worth it. For the culture We at Cleverclip work remotely – so it can happen that one or the other […]

...

Everchanging Communication. How Has It Changed Over The Past Years?
Communication
8 min read

Everchanging Communication. How Has It Changed Over The Past Years?

Other times, other customs – How our communication has developed in recent years We are moving with great strides towards the Web 4.0, the Internet of Things too. A clear definition of the individual steps in web development can only be blurred, but one thing is clear: the Internet today differs greatly from the Internet […]

...

Cleverclip – How It All Began
Cleverclip
2 min read

Cleverclip – How It All Began

Storytelling is our business. We tell complicated things with crisp stories and appropriate visual support – making them a little easier. So, let’s tell you a story. The story of how it all started with Cleverclip. The Cleverclip team looked into the eyes of the evil world-complicated makers with a laugh. Breathing heavily, they decided […]

...

Graphic Recording – How Does Live Visualization Work?
Digital Learning
3 min read

Graphic Recording – How Does Live Visualization Work?

Graphic Recording – How does a professional visualize? Imagine you’re giving an important presentation. Everything is going wonderfully, after all you are well prepared. You have thought the process through well and the PowerPoint slides are clear and understandable. But in the middle of her presentation someone suddenly reaches out and asks you to illustrate […]

...

6 Tips On Creating Your Own Explainer Video
Digital Learning
3 min read

6 Tips On Creating Your Own Explainer Video

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some thought. First, about the audience […]

...

The Definition of Communication in 2019
Communication
7 min read

The Definition of Communication in 2019

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations.  Briefly broken down, the term […]

...

Communication Challenges For Businesses in 2019
Communication
7 min read

Communication Challenges For Businesses in 2019

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

...

What is Communication? A Complete Guide
Communication
19 min read

What is Communication? A Complete Guide

Communication is omnipresent in our society. Today, more than ever, we communicate constantly and everywhere. Of course, this also applies to companies. In the context of digitalization, internal and external communication is therefore also changing considerably. New instruments are being added, the exchange of knowledge and information is becoming more direct, faster, more open and […]

...

Presenting Products – How To Drive More Customers?
Explainer Video
3 min read

Presenting Products – How To Drive More Customers?

Our product range is becoming more diverse almost day by day. It is not always easy to present this wide range in such a way that every customer finds what he wants. But there are a few points that everyone who presents a product to potential customers can consider. Present products? The best way to […]

...

How to Find Your Dream Agency? [Infographic]
Cleverclip
1 min read

How to Find Your Dream Agency? [Infographic]

All you need is love? All you need is good communication! Whether with colleagues, customers, suppliers, investors or the media, but also with the larger community in general. As soon as you start thinking about a communication campaign, the first thing you should think about is whether you can find the necessary resources in-house or whether […]

...

5 Steps To The Perfect Kickstarter Video
Cleverclip
3 min read

5 Steps To The Perfect Kickstarter Video

Your Kickstarter idea’s long gone. You know exactly what you want to achieve and are confident that you will inspire your fellow men. Your target group, the financial aspects and opinions in the team are clear. Then you have already made a huge step. Also, how you want to advertise for your project, you have […]

...

How To Be Creative on Demand – Yes, We Can. And So Can You!
Cleverclip
2 min read

How To Be Creative on Demand – Yes, We Can. And So Can You!

“But how do you do that, just being so creative, all day long and at the push of a button?” This is a question that is often asked to members of our creative team by acquaintances, friends, colleagues or partners. So how exactly do they do that, this being creative on demand? A craft like […]

...

Social Learning – Why We Learn Best With And From Others
Communication
2 min read

Social Learning – Why We Learn Best With And From Others

Social learning is about learning together – through social interaction. This leads to an active learning process with interacting learners. And that ultimately means that the knowledge remains for a long time to come. Social learning can take the form of coaching, but it can also involve exchanges in communities. And yes, social media naturally […]

...

The Learning App: Practical, Modern And Flexible
Digital Learning
2 min read

The Learning App: Practical, Modern And Flexible

E-learning is in vogue. We want to be able to learn regardless of time and place and exactly according to individual needs. With e-learning this can be achieved and the users learn how, when and where it is exactly right for them. Interactive learning formats are fun. And what could be better than not having […]

...

How To Reduce Complexity
Cleverclip
2 min read

How To Reduce Complexity

At Cleverclip it is part of our daily work to make complex facts understandable. We make the world a little bit easier. But how do we do it? In order to make a complex topic understandable, it has to be understood first. For us this means that we look at the facts to be explained […]

...

What Is Communication Design?
Cleverclip
2 min read

What Is Communication Design?

We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication design – and what is […]

...

Gamified Learning – Why We Learn Better In a Playful Way
Communication
2 min read

Gamified Learning – Why We Learn Better In a Playful Way

Gamified Learning awakens curiosity and makes you want to learn. But healthy ambition and the desire to achieve better results also motivate us to continue. Gamified Learning is a modern and future-oriented e-learning tool with which content can be easily communicated – for fun, efficiency and success. Instead of a round of Candy Crush, course […]

...

Sketchnotes – Notes That Really Stick
Communication
2 min read

Sketchnotes – Notes That Really Stick

Sketch notes are a way to quickly and easily capture content visually. And right at the beginning: You don’t need to be able to draw. Think of sketch notes as tools, not art! The combination of text and image helps you remember different content better. And all sorts of things: Recipes, holiday memories, maybe even […]

...

Live Drawing For Unforgettable Occasions
Communication
2 min read

Live Drawing For Unforgettable Occasions

You always wanted to surprise your audience with a unique presentation? Do you want to lead a workshop that your participants won’t forget in a hurry? Or do you want to make the company anniversary the highlight of the year? Then we have the idea for you: Live drawing! With so-called Graphic Recordings you offer […]

...

Digital Learning – The Future Of Learning Is Here
Communication
2 min read

Digital Learning – The Future Of Learning Is Here

Digital Learning is booming. Whether as private further training or as part of employee development in companies. But what is the attraction of digital learning? Why does it work so well and what are the possibilities? The Success Factors of Digital Learning The advantages are quickly clarified: for many of us, learning independently of time […]

...

Company Presentations. What Makes a good one?
Human Resources
2 min read

Company Presentations. What Makes a good one?

How do you convince potential new customers or investors of your company? A company presentation is an indispensable product – but not just any product. In this blog, we’ll explain how you can build a really good presentation – and thus win every one of your listeners or viewers for you. How you arouse emotions […]

...

Tutorial Videos: DIY For Your Viewers
Digital Learning
2 min read

Tutorial Videos: DIY For Your Viewers

Have you always wanted to learn origami? Or you want to play your favorite song on the ukulele? How about a new language – maybe Japanese? Or would you like to be able to edit your holiday photos to perfection? Nowadays you can learn just about anything without leaving your living room. Video platforms like […]

...

Team Retreat – Every Year Again
Cleverclip
2 min read

Team Retreat – Every Year Again

It’s been another month since the Swiss Cleverclip group travelled together from Barcelona back to Switzerland. Our other dear colleagues have made their way back home – to Costa Rica, Germany, Bosnia or Russia, for example. And there we are with the first reason for our team retreats – the geographical distance. Reunion brings joy […]

...

Pitch Deck – What, How And Why You Need One
Digital Learning
2 min read

Pitch Deck – What, How And Why You Need One

In order for start-ups to leave a lasting impression on investors, potential customers or partners, they need a presentation about their company that is truly convincing. The product or service, problems and associated solutions, but also the team behind the company, for example, are described briefly and concisely – in a pitch deck. The goal? […]

...

Data Protection Act – An Overview
Cleverclip
2 min read

Data Protection Act – An Overview

On 25 May 2018, the new Basic Data Protection Regulation (DSGVO) for Europe entered into force. We at Cleverclip also had to react to it. But what exactly is it all about? Who is affected? And what does this change? Find out more in this blog. Digitalization brings with it many changes and countless opportunities. […]

...

How Instagram Videos Can Help Your Marketing Strategy
Explainer Video
2 min read

How Instagram Videos Can Help Your Marketing Strategy

Instagram is a trend – and if you want to get your business off to a good start, you have to follow suit. But how do you get the most out of your social network? What works best and where are the traps? In this blog, you’ll learn how to use your Instagram videos to […]

...

Whiteboard Animation for Winners
Digital Learning
2 min read

Whiteboard Animation for Winners

A Scribble-style explanatory video – a whiteboard animation – is the perfect way to explain a fact, a process, a product or a service in a friendly, visually appealing and understandable way. It is not for nothing that whiteboard animation is our proven classic. But even with the best method you can lose if you […]

...

The Future of Storytelling is Interactive
Communication
3 min read

The Future of Storytelling is Interactive

Storytelling and interaction have belonged to mankind since time immemorial just like the X belongs to the Y. It all began when people were still telling each other stories about the fire – followed by personal exchange and cheering at sports events or in the theatre. But then, with the advent of new media, the […]

...

How to Decide For The Right Explainer Video – When The Devil Wears… Second-Hand
Digital Learning
2 min read

How to Decide For The Right Explainer Video – When The Devil Wears… Second-Hand

Choosing the right outfit is sometimes quite nerve-racking. The line between over- and underdressed can be pretty thin. Choosing the right explanation video is no less complicated. That’s why I explain to you in this blog when less is more and when it can be done with Klunkern. The little black one – the whiteboard […]

...

Drive Engagement – What Alien babies Have to Look For In The First Sentence
Digital Learning
3 min read

Drive Engagement – What Alien babies Have to Look For In The First Sentence

The first five seconds of a video or the first sentence of a text decide whether or not we follow up a post. Very few posts get us to devote our attention to them – instead of just scrolling on. So I asked myself: How do I break the curse of scrolling with my mail? […]

...

Fairytale Social Media Videos [Infographic]
Digital Learning
1 min read

Fairytale Social Media Videos [Infographic]

The Internet is flooded with social media videos. With these five tips you make sure that yours doesn’t go down – Happy End guaranteed. Are you interested in more news & opinions about design and storytelling? Well then off to our newsletter.

...

Presentation Design – How to Convince Your Audience
Meetings
2 min read

Presentation Design – How to Convince Your Audience

The word presentation makes many of us shudder rather than listen to tension. Rightly so, when we think of boring PowerPoint slides without any visual design claim. Far too many words, far too many slides, far too little design, far too little story. Presentation? Yes. Presentation design? No. Focus: End Users Presentations are a powerful tool […]

...

Graphic Recording vs. Graphic Facilitation
Digital Learning
2 min read

Graphic Recording vs. Graphic Facilitation

When Michel was recently invited for an event, he experienced a little surprise. Because what the client wanted and what he had commissioned were two different things. But Michael’s surprised reaction was only short-lived, because this confusion happens again and again. In this blog, I’ll explain the difference between Graphic Recording and Graphic Facilitation so […]

...

Holacracy – Great Hope or Mere Hype? [Infographic]
Cleverclip
1 min read

Holacracy – Great Hope or Mere Hype? [Infographic]

Holacracy is the brainchild of the American Brian Robertson. Basically, it is the exact opposite of a hierarchical model in which power is divided between self-organized groups. This infographics shows the most important lessons we have learned from Cleverclip through Holacracy. What is Holacracy anyway? Basically, it is the exact opposite of a hierarchical model. […]

...

Social Media Videos Like From a Fairy Tale
Digital Learning
3 min read

Social Media Videos Like From a Fairy Tale

The Internet is flooded with videos. Whether in your private Facebook and Instagram feed or on the professional Xing and LinkedIn pages. It seems that social media videos have become THE medium to present their messages. You shouldn’t miss this trend either. With 5 simple tips, we’ll show you how to make your videos a […]

...

Microlearning: Getting High on Content Canapés
Cleverclip
2 min read

Microlearning: Getting High on Content Canapés

If you want to prepare a Boeuf Bourguignon today, don’t look in Grandma’s old cookbook but simply surf the Internet and watch a video. If you need the long-forgotten Excel formulas for your new job, you’d rather go to YouTube for help than the program’s Help Center. Many companies even only carry out their onboarding […]

...

The Persona – What Is There To Know [Infographic]
Digital Learning
1 min read

The Persona – What Is There To Know [Infographic]

The persona is the prototype of the target group – so that we always know exactly who our end product has to work for. You can find out which factors have to be considered in this info graphic. For more design inputs, great projects and Cleverclip in general, you can download our newsletter.

...

The Snooze Button – Or The Enemy Of Productivity
Digital Learning
3 min read

The Snooze Button – Or The Enemy Of Productivity

Who doesn’t know it. The alarm clock rings and all you want to do is sleep a little further. Only five minutes left. Hello oh so beloved Snooze Button. That these few moments of additional sleep don’t really help us and on the contrary only make us more tired, can be explained as follows: The […]

...

The Empathy Map – And How It Works Exactly
Creative Process
3 min read

The Empathy Map – And How It Works Exactly

This month I present the tool “Empathy Map” by Dave Grey. A tool that helps you gain a better understanding of a person or a group of people. For us at Cleverclip, the be-all and end-all is the target group, the end user. Whether for explanatory videos, infographics or presentations, the first thing we do […]

...

How to Make Effective Meeting Notes (How We Do It At Least…)
Digital Learning
2 min read

How to Make Effective Meeting Notes (How We Do It At Least…)

Meetings are usually unproductive but sometimes indispensable. That’s why at Cleverclip we are constantly striving to get the most out of our meetings. Below I explain how we prepare for meetings and create effective meeting notes. Informations vs. To-Dos Each meeting agenda item is either a) information or b) a to-do: a) Information: Information is […]

...

Business Model Canvas – A Tool to Visualize Your Business
Communication
4 min read

Business Model Canvas – A Tool to Visualize Your Business

This month I would like to introduce the tool Business Model Canvas. The BMC is a Lean Startup Tool developed by Alexander Osterwalder, which consists of a Canvas with nine free columns. It deals with the different topics concerning customers, offer, infrastructure and finances. It is an easily accessible, user-friendly template that is filled out […]

...

Holacracy – What is it and what are our experiences with it?
Cleverclip
4 min read

Holacracy – What is it and what are our experiences with it?

Have you heard of Holacracy? Some say it’s the new great hope in organizational management. Others say it’s just hype. No matter which side you’re on – or even if you’ve never heard of it – you can learn something from it. At least we at Cleverclip have learned a lot from it. But one […]

...

19 Video Editing Tools – Our List Of Favourites
Digital Learning
3 min read

19 Video Editing Tools – Our List Of Favourites

Who doesn’t know it, you have a great video and want to edit it quickly and easily online, be it privately or professionally. It’s good to have a video editor at hand. You don’t always need expensive professional software, you can also achieve a lot with online video editing tools. That’s why we thought we’d […]

...

What the Bauhaus Teaches Us
Cleverclip
2 min read

What the Bauhaus Teaches Us

Time for a little general education. When I write here about Bauhaus, I don’t mean Obi and Co, but the school that was founded by Walter Gropius at the beginning of the 19th century. Many of the design principles and products that emerged from this institution are still highly topical today and influence the design […]

...

How To Be Creative. Can Everyone be Creative?
Cleverclip
3 min read

How To Be Creative. Can Everyone be Creative?

The leaf is white. The first line is started a thousand times, deleted, started again and deleted again… until it finally stops as it is. The fingers now type faster and the sheet fills up. The white is displaced. But why suddenly? Where was the point at which it started? Where does it actually come […]

...

Why To Use An Explainer Video?
Digital Learning
2 min read

Why To Use An Explainer Video?

In order to get an idea of the problems that an explanation video can solve, I have created a hit list of the reasons for an explanation video for you. Why do customers contact us the most? Dry Theory A team has spent more time dealing with a plan or theory, a new business strategy […]

...

Journey Mapping – what, how and when to use a Journey Map
Cleverclip
4 min read

Journey Mapping – what, how and when to use a Journey Map

In the following blog we take a closer look at the Journey Mapping and show you how, when and where it can best be used. Over the next few months we’d like to introduce some of the design-oriented tools we use at Cleverclip for both customer and internal projects. We welcome your experiences, questions and […]

...

Why We Have No Vendors at Cleverclip
Cleverclip
2 min read

Why We Have No Vendors at Cleverclip

Who doesn’t know him, the salesman, who always calls at the most inopportune moments and is difficult to get rid of. Sooner or later everyone has this experience – whether privately or at work. Last week, however, I had a very good experience with an insurance agent. Actually – per cliché – the worst kind. […]

...

Graphic Recordings – What Are They Used For? [Infographic]
Digital Learning
1 min read

Graphic Recordings – What Are They Used For? [Infographic]

Graphic Recordings are visual representations of narrated content. They are used to support live presentations and help listeners follow what is being said and better understand topics. In this Infographic, you’ll learn about what they can do and how they can benefit you. But why do Graphic Recordings work so well? They are exciting, because […]

...

6 Tips for Efficient Meetings [Infographic]
Infographics
2 min read

6 Tips for Efficient Meetings [Infographic]

How can efficient meetings be held? Anyone with a little work experience knows that meetings are time consuming. You spend too much time working and too little time being productive. How can meetings be efficient? That’s a question we’re also very concerned with at Cleverclip. We are committed to being as efficient as possible, and […]

...

My first 34 days, 3 hours and 12 minutes at Cleverclip
Cleverclip
3 min read

My first 34 days, 3 hours and 12 minutes at Cleverclip

Who am I, you wonder? I’m Imke and as a Consultant/Project Manager I’ve been part of the Cleverclip team for almost a month – nice to meet you! How did I end up with Cleverclip? Over many detours. After studying in my home country Belgium, I worked for a number of well-known consulting firms, for […]

...

You’ve got Mail – 7 Tips On How To Become a Newsletter Guru
Communication
3 min read

You’ve got Mail – 7 Tips On How To Become a Newsletter Guru

Newsletters are often underestimated and with this valuable format we don’t invest enough time or the right amount of effort that we should. If done right, your newsletter can be your strongest communication tool and your best tool for building and expanding your community. Any other app or social network where your community talks to […]

...

Newsletter – Tips For Better Opening Rates [Infographic]
Digital Learning
2 min read

Newsletter – Tips For Better Opening Rates [Infographic]

Newsletters offer a great way to interact with your customers. Not only do you reach many customers, you also build and expand your community. So how can you increase the opening rate and get more out of your newsletter? In contrast to many other marketing tools, a newsletter is free of charge and can be […]

...

Mobile Pictures – 3 Tips For Taking Better Pictures With Your Mobile Phone
Digital Learning
3 min read

Mobile Pictures – 3 Tips For Taking Better Pictures With Your Mobile Phone

Intro: To take your social media content to the next level, I’ve put together some useful tips to help you make better mobile phone pictures. To get rid of the obvious things in advance, here are two tips:  Use your home screen shortcut to be ready to shoot your photos as soon as possible. When […]

...

The Beaufort Wind Force Scale explained simply [Infografic]
Digital Learning
1 min read

The Beaufort Wind Force Scale explained simply [Infografic]

If you want to dive into the high seas, you should know what wind strength makes it dangerous. The Beaufort scale is the most widespread system for describing wind speeds and was named after Francis Beaufort. He relied on Alexander Dalrymple’s 1795 scale, which he improved to his knowledge. The Beaufort scale has been known […]

...

Why the Persona Is So Important In Our Explanation Videos!
Cleverclip
2 min read

Why the Persona Is So Important In Our Explanation Videos!

We explained in one of our last blogs why we always start our projects with an intensive workshop. Before we devote ourselves in the least to the actual product or the service to be explained, we take care of the target group. More precisely, the persona. Because: A film for 5th graders will differ considerably […]

...

Show, Don’t Tell
Communication
2 min read

Show, Don’t Tell

“Show, don’t tell” is probably one of the most important tips when it comes to texts for films. Do you remember the scene in Lord of the Rings where Frodo just lost Gandalf and looks into the camera? You know right away what’s going on in that little Hobbit’s head. He is sad, insecure and […]

...

The Perfect Video Length [Infographic]
Digital Learning
1 min read

The Perfect Video Length [Infographic]

With content consumed daily, people have an attention span of approximately eight seconds. Named: Goldfish syndrome. We decide very quickly whether we want to continue watching a video or not. One factor is the length of the video.

...

Number 3. All Good Things Come In Threes
Digital Learning
2 min read

Number 3. All Good Things Come In Threes

The number three has always been considered a sacred number, the annual and life cycle has been seen as a triad in many cultures, and in fairy tales it is a recurring symbol. Aristotle had also recognized the magic of the three – his rhetorical triangle teaches us the ideal structure of stories, speeches and […]

...

6 Tips On How To Make Meetings More Productive!
Cleverclip
2 min read

6 Tips On How To Make Meetings More Productive!

As described in our blog article, we start each customer project with a workshop in which we sit down with the customer. You can read why we do this here. But we don’t only hold meetings when we start projects with customers, we also have to sit down together at a table for internal projects […]

...

7 Work Sins – How To Prevent Them [Infographic]
Cleverclip
1 min read

7 Work Sins – How To Prevent Them [Infographic]

Muda comes from Japanese and literally means “change for better”. The theory is that we produce 7 different types of waste (work sins) in our companies. And you suspect it already, meant is not only the waste for the ton. This is explained in detail in our infographics. Interested in more news, tips and tricks about […]

...

Video Spots: Does More Budget Bring More?
Communication
3 min read

Video Spots: Does More Budget Bring More?

Actually the title should be yes, “Are expensive video spots better?” or “Does the amount of the investment determine the size of the success? My answer to both questions: later. One of the first questions when I talk to potential customers is very often after the money: What does it cost us? As if “that” […]

...

7 Blogs To Brighten Up Your Day
Digital Learning
3 min read

7 Blogs To Brighten Up Your Day

The number of blogs on the Internet is endless and it’s a real challenge to know what it’s worth following. So that you don’t get lost unnecessarily in the vastness of the Internet, we’ve made you a list of our favorite blogs. This list is a small excerpt from our sources of inspiration, where we […]

...

Why Our Stand Looks Like Our Office
Cleverclip
2 min read

Why Our Stand Looks Like Our Office

sAlu, cardboard walls, system buildings and poorly fitting off-the-shelf suits between two boring roll-ups. The creative spot of colour is a pixelated logo printed on a grey carpet. Well, what does that remind you of? That’s right, your last visit to the fair. I spontaneously think of only a few things that are more boring […]

...

Why our Trump action failed and what you can learn from it
Cleverclip
2 min read

Why our Trump action failed and what you can learn from it

Donald Trump becomes a meme It was at the end of January when we first had the idea at a meeting to produce a card game with and about Donald Trump. The “Inauguration Day” of the new US president was just over and the world announced its bewilderment on Twitter, Facebook and all other possible […]

...

Explainer Video Length: Myths vs. Facts
Digital Learning
2 min read

Explainer Video Length: Myths vs. Facts

For explanation videos, there are guidelines as to how long these should be. The principle is: “The spice lies in the brevity”. Why is that so? With content consumed daily, people have an attention span of about eight seconds. Named: Goldfish syndrome. We decide very quickly whether we want to continue watching a video or […]

...

10 Uses For Explainer Videos [Infographic]
Digital Learning
1 min read

10 Uses For Explainer Videos [Infographic]

Explanatory videos are at home in many areas of content creation. The following info graphic gives you a small overview of the areas of application for explanation videos: Interested in more news, tips and tricks about explanation videos and the daily work at Cleverclip? Well then off to our newsletter All application areas for explanatory […]

...

Muda – 7 Work Sins And How Can They Be Prevented
Digital Learning
2 min read

Muda – 7 Work Sins And How Can They Be Prevented

Muda comes from Japanese and literally translates as “change for better”. This Japanese management approach aims to constantly optimize all operations and processes of a company. It encompasses all areas of an organization – from assembly line workers to carpets, everyone is encouraged to think for themselves. The aim is to minimise the so-called “muda” […]

...

What Makes a Good Communications Agency?
Cleverclip
3 min read

What Makes a Good Communications Agency?

Good communication is an elixir of life for our professional universe and its existence. All you need is love? All you need is good communication! Whether with colleagues, customers, suppliers, investors or the media, but also with the larger community in general. As soon as you start thinking about a communication campaign, the first thing […]

...

How we structure our work and the team in Basecamp
Cleverclip
2 min read

How we structure our work and the team in Basecamp

Without Basecamp nothing works at Cleverclip anymore. Because the tool gives us access to all relevant information for each of our projects, regardless of time and place. This means that cross-border cooperation is no longer a problem for our remote team! How we organize Basecamp: The availability of the necessary information is what makes efficient […]

...

Podcasts: Save time, learn new things
Cleverclip
3 min read

Podcasts: Save time, learn new things

Podcasts are considered the new books. They provide a great way to get new information from a variety of subject areas. And best of all, podcasts save you a lot of time. Because with them you can combine the train ride, the morning run or the cleaning up with the best stories, while learning something […]

...

The 10 most important application areas for explanatory videos
Communication
3 min read

The 10 most important application areas for explanatory videos

10 areas in which an explanation video is used “This is Paul. Paul owns a small cafe and…” A few years ago almost every explanation video started like this. But times have changed. Explanatory films have grown up and are at home in many areas of content creation. The following enumeration is to clarify you, […]

...

Flexible time management with Cleverclip
Cleverclip
2 min read

Flexible time management with Cleverclip

We at Cleverclip are completely flexible in our working hours. This means that everyone decides for themselves when to start work, how long to work and when to say goodbye after work. This has many advantages. Independence significantly increases motivation in our team. After all, what good is it for a company if employees are […]

...

Can you create your own explainer video?
Digital Learning
7 min read

Can you create your own explainer video?

Make your own DIY explainer video Have you finally decided to integrate an explainer video into your content strategy and are now faced with the big question if and how you can create it by yourself? Then you are at the right place!Nowadays, you shouldn’t miss out on an explainer video. But especially for small […]

...

The most important business books from the year 2016
Communication
3 min read

The most important business books from the year 2016

We at Cleverclip are bookworms. We consume the written word in all imaginable colours and shapes – for example via Kindle, the Blinkist app or audiobooks. But sometimes we stay old school and order physical books via Amazon. Here we present a list of five books that we discovered, read and applied in 2016. We’re […]

...

That’s why classic brainstorming is useless
Communication
2 min read

That’s why classic brainstorming is useless

Everyone knows the feeling – you are sitting in a brainstorming session and suddenly it seems to be somehow only about why the ideas of others or even your own do not work. A brainstorming session actually has the goal to generate as many ideas as possible and to combine the different ideas to further […]

...

Why we always start a project with a workshop
Communication
2 min read

Why we always start a project with a workshop

In the next five minutes I want to show you why we are able to explain hospital information systems, lean management, divestment, print products and much more. The Workshop We start each project with a workshop. Directly at the customer. The workshop serves to create a common knowledge base and to coordinate expectations and goals. […]

...

Why music and sound effects are so important for explanatory films
Cleverclip
3 min read

Why music and sound effects are so important for explanatory films

Sure: The audio track is very important for every video. It is it that gives the film that certain something. Thanks to it, you can understand what is said in the video. And as a viewer you can put yourself more into the action. Besides, the film experience becomes something tangible when you are fully […]

...

The 5 explanatory video trends 2017 [Infographic]
Communication
1 min read

The 5 explanatory video trends 2017 [Infographic]

Web videos are becoming increasingly important, especially in online marketing. The trend does not seem to decrease in the future either. According to Google, we will consume more videos in 2017 than ever before. Therefore, here are the 5 important explanatory video trends for 2017 Interested in more news, tips and tricks about Explanatory Videos […]

...

The 5 most important explanatory video trends for 2017
Communication
2 min read

The 5 most important explanatory video trends for 2017

Web videos are becoming increasingly important, especially in online marketing. The trend does not seem to decrease in the future either. According to Google, we will consume more videos in 2017 than ever before. But videos are not only becoming more and more important for online marketing. More and more moving images are also being […]

...

5 websites for free stock images
Communication
2 min read

5 websites for free stock images

Five hundred euros, please. Payable by credit card or PayPal. That’s how fast it can go. You only wanted to buy three photos for the company blog. We know the problem. There is a quick search for stock photos, royalty-free, and suddenly it still becomes expensive. That’s why today we show you the favorite sites […]

...

The 7 most important tools for Remote Work
Communication
4 min read

The 7 most important tools for Remote Work

After my last blog post about Remote Work there was a lively discussion. Some people supported my thesis that Remote Work makes really productive. Others, on the other hand, were sure that it was little more than a fad whose expiration date was slowly but surely expiring. I firmly believe that Remote Work works. And […]

...

3 Reasons Why User Testings Rewards [Infographic]
Explainer Video
1 min read

3 Reasons Why User Testings Rewards [Infographic]

Art or science? Many have the feeling that creative processes are more about art than science. You find inspiration in the shower. Most of the work is done in the morning. After that the whole thing just has to be done. In reality it’s not so easy. Ideas are first generated in a structured process […]

...

Working At a Startup… So you want to work at a startup?
Cleverclip
3 min read

Working At a Startup… So you want to work at a startup?

Is there this really cool startup that you’ve been targeting for a while and you could imagine working there? Or are you fed up with your corporate job and ready for a change? Maybe you just want to do your own thing? Let’s see if you’re made for the startup life… Ready for responsibility? So […]

...

How to Scribble – Tips From Our Creatives
Communication
3 min read

How to Scribble – Tips From Our Creatives

Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has never really tried it! I think […]

...

Sprint – From idea to prototype in 5 days [Infographic]
Digital Learning
1 min read

Sprint – From idea to prototype in 5 days [Infographic]

Interested in more news & opinions about design and storytelling? Then subscribe to our newsletter

...

5 Reasons Why Remote Work Is Efficient
Cleverclip
2 min read

5 Reasons Why Remote Work Is Efficient

Same rut every day. The same way. The same people. The same view of the same filing cabinet. The wrong plant is still blooming and nobody has turned the page on the calendar again. So dreary are many working days. But shouldn’t work be designed to bring us joy? I think so, yes. We at […]

...

3 good reasons why user testing is worthwhile
Digital Learning
3 min read

3 good reasons why user testing is worthwhile

3 Good reasons why user testing is worthwhile One of the most important points in human-centered design: Use a prototype as early as possible – directly at the end user. This works everywhere: websites, products, videos and software applications. It doesn’t matter what is tested. It’s just a matter of recognizing at an early stage […]

...

10 design principles by Dieter Rams [Infographic]
Digital Learning
1 min read

10 design principles by Dieter Rams [Infographic]

Dieter Rams is probably the most influential product designer of the last 100 years. During his career, Rams has designed and developed well over 500 products. He has established these 10 universal design principles: Interested in more news & opinions about design and storytelling? newsletter

...

Dieter Rams – 10 Design Principles
Communication
3 min read

Dieter Rams – 10 Design Principles

Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine is included. Rams had such an […]

...

Don’t listen to the monkey! All about happiness and success
Cleverclip
3 min read

Don’t listen to the monkey! All about happiness and success

Don’t listen to the monkey! All about happiness and success Like many others, I want to be successful. As an entrepreneur and elsewhere. A few years ago I dedicated myself to success. So it was only logical for me that I first let myself be inspired by the greats. So I started to read. The […]

...

Our Secret For a Perfect Explainer Video
Digital Learning
3 min read

Our Secret For a Perfect Explainer Video

I liked Cleverclip as a company from the very beginning. One of the main reasons was that the team instinctively integrated design and design thinking into the production process. That’s pretty unusual compared to classic advertising agencies. Perhaps because the combination of explanatory videos and Human Centered Design (HCD) seems strange to many at first […]

...

How your team also works remotely efficiently
Cleverclip
3 min read

How your team also works remotely efficiently

Of course: Remote Work has many advantages. For example, you can decide for yourself when and where you want to work. This leads to more flexible planning of work and leisure time, which ultimately results in a good work-life balance. In addition, you are independent and often even more efficient than in the office. The […]

...

7 ways to find great ideas – Infographics
Digital Learning
1 min read

7 ways to find great ideas – Infographics

Having good ideas isn’t always easy. Sometimes you are completely blocked and don’t know how to get the idea. In this infographics we have collected 7 types, which bring creativity back on course. Interested in more news & opinions about design and creativity? Well then off to our newsletter

...

The Most Important Design Principle – How To Use It
Creative Process
3 min read

The Most Important Design Principle – How To Use It

That needs to be crossed out! Clearly, design is important. That has always been the case. After all, it’s the first impression that counts, and 99% of the time I get it through my eyes. Good design attracts attention, appeals to me. Maybe it challenges me, or even provokes me. Etymologically this makes sense: The […]

...

Annual Team Retreats: That’s why they pay off
Cleverclip
2 min read

Annual Team Retreats: That’s why they pay off

At Cleverclip we work remotely. This offers many advantages, but also means that personal contacts are often limited to Skype calls. To work intensively at the same table with employees who live on the other side of the world, or to simply have a beer after work, is unfortunately not possible. I’m still surprised at […]

...

Boring Presentations: How to Banish Boredom From Your Presentations!
Digital Learning
3 min read

Boring Presentations: How to Banish Boredom From Your Presentations!

What is a highlight in the everyday life of every stock corporation? Exactly, the publication of the quarterly figures! If these are presented, the whole thing normally looks like this: Honestly, don’t you have to suppress a yawn if you’re just seeing something like this? In fact, it is difficult to imagine anything more boring […]

...

5 Ingredients For a Perfect Storytelling Menu
Digital Learning
4 min read

5 Ingredients For a Perfect Storytelling Menu

The famous salt in soup Cooking and storytelling are actually two very different things. Nevertheless, there is one thing in common: in the end you get a satisfying result only with a necessary portion of devotion and the right ingredients. Anyone who has ever cooked soup and forgotten the salt knows that the absence of […]

...

Who digs a pit for others 2
Digital Learning
2 min read

Who digs a pit for others 2

The meaning of the premise in storytelling. – Part II In the first part, we stopped at the assertion that everything that occurs in a good piece was written in solely to prove the premise. Let’s take a look at an example from Lajo Egris’ book “Dramatic Writing”: Romeo and Juliet – a masterpiece of […]

...

Who digs a pit for others…
Digital Learning
2 min read

Who digs a pit for others…

The meaning of the premise in storytelling. – Part I There are stories that inspire us. Stories that take us to distant places and let us look deep into the souls of their protagonists. Stories that captivate us so much that we would like to do nothing more than read on, look further or listen […]

...

Corporate Identity and Design
Communication
3 min read

Corporate Identity and Design

A horse and an apple The logo is the most important aspect of the corporate design. And in the best case it has a high recognition value. Example pleasing? What name do you see in your mind’s eye when you think of a curved, yellow M? Or a black horse standing on its hind legs? […]

...

Immortal Design: Chinese Characters
Digital Learning
3 min read

Immortal Design: Chinese Characters

An eternal trend I’m sure you’ve seen her before, too: Chinese characters. Even in our latitudes you can see them again and again. Many people use them to decorate their cars, apartments or even their own skin. Mostly without really having a connection to it. This can lead to embarrassing situations: Mirrored or upside-down symbols […]

...

Star Wars and the Curse of CGI
Communication
3 min read

Star Wars and the Curse of CGI

“May the Force be with thee” In the months following 25 May 1977, an earthquake struck the global cinema landscape. It was an earthquake called STAR WARS. The space opera by the renowned director George Lucas offered everything the audience expected: suspense, drama, action and even a dash of romance. But the film’s plot wasn’t […]

...

5 easy steps to becoming a Creative Champion!
Creative Process
3 min read

5 easy steps to becoming a Creative Champion!

The black hole in the head I’m sure you’re familiar with the fact that you have an idea. Full of energy, you set to work. At last you can be creative, at last you can really shine and show what you are made of… But pustekuchen! A black hole swirls in your head that attracts […]

...

Three reasons why you should use the number three more often
Digital Learning
1 min read

Three reasons why you should use the number three more often

All good things come in threes Is it true? Why three and not four? Or five? The number three seems to have a special meaning for us humans. The three kings, the three musketeers, three piglets. Everywhere there seems to be three of everything. This is no coincidence. Our love for this number depends very […]

...

Success with Remote Work
Cleverclip
2 min read

Success with Remote Work

The Inexistence of the New “Originality is nothing but a previously undiscovered plagiarism.” This is what Voltaire, one of the most famous authors of the European Enlightenment, said. And that in the 18th century… Long before our rushed, modern times, in which everything must be innovative and unique. A quotation that makes you think. After […]

...

An energy drink for Charles Lindbergh
Digital Learning
3 min read

An energy drink for Charles Lindbergh

“An energy drink for Charles Lindbergh is the fifth and final part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff, the third part here: No Pain, No Gain and the fourth part here: How to generate attention […]

...

How to Generate Attention
Communication
3 min read

How to Generate Attention

“How to Generate Attention” is the fourth part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff and the third part here: No Pain, No Gain The right pain Good stories always have a pain or conflict. Conflict […]

...

No Pain, No Gain
Digital Learning
2 min read

No Pain, No Gain

“No Pain, no Gain” is the third part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings and the second part here: Stories are not children’s stuff A flood of advertising Stories are great. We know that now. They touch us and it is difficult to ignore […]

...

Storytelling for Adults – Stories are not Children’s stuff
Digital Learning
2 min read

Storytelling for Adults – Stories are not Children’s stuff

“Stories aren’t kid stuff” is the second part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings.  The big mistake After we made a journey through time together in the last blog, we now deal with the present again. In many places stories are still regarded as […]

...

Of children’s cassettes and cave paintings
Marketing
3 min read

Of children’s cassettes and cave paintings

A small experiment Today we want to carry out a small experiment with you. Don’t worry, it won’t take long. Please read the following section briefly: “A body consisting mainly of iron, oxygen, silicon and magnesium revolves around its own axis, whereby after approximately 120 seconds a 1.4 million kilometre sphere of hydrogen and helium […]

...

Where are you going?
Explainer Video
3 min read

Where are you going?

A lot has happened in the last weeks and months with us. Exciting customer projects have taken place. New employees have gained a foothold with us. Our website got a facelift. A name was changed. Products were extended. And the directions of the shots were adapted. You can read the most important milestones of the […]

...

Your knowledge pool for visual communication
Communication
2 min read

Your knowledge pool for visual communication

Visual Communication: A trip to Alexandria A good two thousand years ago there was a large library in Alexandria in Egypt today. Thousands and thousands of scrolls were brought to the Mediterranean metropolis with the ambitious goal of collecting and concentrating all the knowledge of the ancient world in one place. These scrolls covered everything […]

...