Marc Bachofner

Marc Bachofner

Creating an annual report: The Ultimate Guide
Communication
12 min read

Creating an annual report: The Ultimate Guide

And every year the annual report greets us. For many Swiss companies, the annual report is obligatory and therefore we dedicate an article to it. We take a look at the content and structure of an annual report. How to create it correctly and which design fits to it. We also go into the modern […]

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Top 10 explainer trends for 2022
Creative Process
6 min read

Top 10 explainer trends for 2022

As we did with the explainer trends 2021, we also went on a search for this year. We looked for the explainer video trends that are either very popular right now or have been promising success for years. Explainer videos are our lifeblood and therefore we don’t want to say much more and get straight […]

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The best e-learning platforms 2022
Digital Learning
9 min read

The best e-learning platforms 2022

E-learning platforms are more in demand than ever. As an e-learning agency, we want to present you the best e-learning platforms in this blog article. We paid special attention to e-learning platforms for businesses, so you can get something concrete right away. We won’t go into further detail about e-learning in general and e-learning videos […]

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E-Learning: Definition, advantages and tips
Digital Learning
11 min read

E-Learning: Definition, advantages and tips

E-learning has become a buzzword in companies. In the context of courses or further training, one hears again and again about the advantages of online media. There are also many training courses that are based on e-learning. With this article, we want to offer you a definition of e-learning and provide in-depth insights into various […]

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Top 9 Webdesign Trends in 2022
Webdesign
8 min read

Top 9 Webdesign Trends in 2022

Technology is changing every day. We are not only talking about computers, software or consoles. We’re also talking about web design. Every year, new opportunities seem to open up. Some persist and others peter out. As we did with the Web Design Trends 2021, we set out to find the trends this year as well. […]

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Balanced Scorecard: Guidance and Examples
Communication
7 min read

Balanced Scorecard: Guidance and Examples

With a balanced scorecard, you break down your strategy to concrete metrics. Developing a strategy is one thing. Communicating it is something else entirely. Many companies fail to transform employees from stakeholders to participants. As a result, goals are not achieved and expectations are not met. A successful strategy implementation brings the corporate strategy to […]

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With the strategy map to corporate success
Communication
8 min read

With the strategy map to corporate success

Communicating a strategy is an art in itself – this is where the Strategy Map helps. Most people have been through a meeting on a new corporate strategy in the course of their career. The success of this meeting has usually been reflected in the behavior of the employees. If their day-to-day was the same […]

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Corporate strategy simply explained
Communication
12 min read

Corporate strategy simply explained

Dominant competitors, stagnating and burgeoning markets, redistribution of customer needs – for a company management there can be no coincidences and short-term successes. If you want to survive on the market, you have to think and act in the long term and in several dimensions. For this, you need a manual, a guide in which […]

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What is strategy communication?
Communication
12 min read

What is strategy communication?

Strategy communication must not be confused with communication strategy or even corporate strategy. Strategy communication focuses entirely on the question, “How do we communicate our corporate strategy to our employees so that they understand it and act on it?” With corporate strategy, you give your company a direction, a goal. And you clearly define why […]

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