About Us

“Explain the world”, we said. So, Cleverclip’s story began with explainer videos. Then we started creating infographics, presentation design, and graphic recordings, adding them to our product folder one after the other. As the days passed, we began to understand that looking beyond the curve is what our clients expect from us, so adding interactive experiences to our core offering made perfect sense. Improving how businesses communicate is at our core. Working to make the world a little easier to understand.

Awards

Our Story

Cleverclip originates from a one-man company that started in 2013. Quickly it became clear to our founder and CEO, Carlo Badini, that he couldn’t handle the demand by himself and grew the creative team up to 30 members today, spanning from different continents and over 15 different nationalities. With a well-defined framework that dictates the day-to-day, everyone works to make sure messages get across just the right way regardless of the context, format or channel used.

Is what we do really worth it?

This is a tough one. We like to think so. Ask yourself "Can Cleverclip help me achieve my goals? My quarterly or yearly objectives? Will they help me reach my target for the product I'm launching soon?". We are big believers in thinking differently.
At Cleverclip, we really believe in what we do as a business and the results of the projects we deliver. It's not about us, but more about you as our customer and partner. Bring us a challenge, bring us a target, and let's work together and earn your trust.

Learn More About Our Clients
  • 75% Business stakeholders that view industry-related videos at least once during the workweek (Forbes)
  • 90% Users say that seeing a video about a product is helpful in the decision-making process (ComScore)
  • 1.8M Number of words that have the value of a one minute video (Dr. James McQuivey of Forrester Research)

Who are we really?

We are concept designers, illustrators, texters, developers, didacticians, drawers, consultants, graphic artists, UX specialists, organizational talents and design thinkers. We are Cleverclip!

Janine

Project Manager

Janine

Project Manager

I’m Janine, one of Cleverclip’s project managers. I’m responsible for the smooth running of the projects and make sure that the timing adhered to and the budget is not exceeded.

I love working with creative people and working in a team. My goal is to deliver by time and making my customers happy.

I am a constellated and friendly person who can contribute a lot and tries to get the best out for the creation and for the client. Since September 2018 I have a new role in my life as a mom. At the moment the world revolves around my little baby girl and I think this will continue for some time. In summer we love to make as many trips with our VW camping bus as possible.

Ariane

Copywriter

Ariane

Copywriter

🚀💃🏻🔮

I’m Ari(ane). Copywriter at Cleverclip. Juggling with words is my daily business – writing scripts, finding the fitting sentence for the next infographic, helping to make awesome storyboards understandable with the appropriate words and yes, supporting colleagues in trying to write an understandable sentence. Coming up with a comprehensible and appealing text out of information that looks like Chinese– the consultants call it magic, I call it copywriting.

As a pretty perfectionist person, the moment where I get happy with a text sometimes seems like not arriving, but in the end, it mostly does. (I am still waiting for some of these moments to arrive though – they are lost in time somewhere I guess.)

Juggling and magic – sounds like a circus. And even if that explains what Cleverclip is sometimes pretty well, if I feel like doing something else it’s not exactly acrobatics, but some sort of. I like to spend my free hours in dance studios – jazz, contemporary, ballet, hip hop… nothing’s too crazy. except for dancing my name maybe.

Nadine

Graphic Recorder

Nadine

Graphic Recorder

🚲🐭🍕

Hi, my name is Nadine. I’m a Graphic Recorder, Visual Artist, Photo Retoucher, Print Designer, Scribble Animator, and Storyboard Artist – so basically I’m doing everything that has to do with drawing and being creative at Cleverclip.

I love drawing spontaneously for graphic recordings as well as focusing on detailed illustrations for Explainer Videos.

It is nice to share that joy with our team and also with our clients. Besides my job, I’m also quite obsessed with illustrating animals.

I drew a children’s’ book with biological facts about the superpowers of animals. I like challenging myself with complex topics and developing fast visual ideas out of it.

I also like to show my creativity through my hairstyle. I have dreadlocks and they are offering so many more options to be creative with hairdos. Also, I can decorate them with jewelry and of course – I don’t have to brush my hair in the morning.

Peter

Motion Designer

Peter

Motion Designer

😅📷⛰️

I’m Peter and I’m a motion designer at Cleverclip. Over the past decade or so, I sharpened my skills working for a variety of clients in all fields like Nike, Mazda or Facebook. Having a growth-oriented mindset means I always look at challenges as opportunities, no matter how complicated things can get.

Motion design and visual art is my focus, constantly learning and sharing new things.

Being a digital nomad thought me, that it’s very important to find a good work-life balance, so whenever I’m free, I go outside, travel and take pictures with my beloved film cameras. And when it rains, I must confess – playing video games it’s very much my favorite sport.

Alain

Project Manager

Alain

Project Manager

I’m Alain Garnier (unfortunately not related to the shampoo) and I’m a Project Manager at Cleverclip. With our incredible creatives, I give my best to make sure that all the client’s questions are answered (at least the project related ones) and that she/he looks at his/her final product with a big smile. Loving languages I’m also in charge of finding a way to step into the french part of the Swiss market – the Romandie.

Apart from work, I’m a huge music junkie. Besides just loving to listen to it, I’m playing a lot of instruments, mainly guitar and piano and therefore capable of losing myself into melodies and rhythms like forever. Last but not least if there is a Latin event, I’m always in to go for a Salsa-, Bachata-and Merengue dance and have fun with family and friends.

Bea

Visual Artist

Bea

Visual Artist

Originally from Barcelona, and recently based in Melbourne. My background is in Graphic Design and User Experience design but my true passion and side hustle have always been drawing. I enjoy envisioning new ways of telling stories or concepts through illustration.

They have the unique power to represent abstract concepts, risky perspectives or proportions that would be impossible to find in real life, and I love the magic of it. I am not a big sports person, but I try to do yoga twice a week. I also like playing tennis and rollerskating. I love the Mediterranean summer. Now that I am on the other side of the world, I am missing the Costa Brava’s beaches and Spanish food and culture (sad face…)

Kien

Visual Artist

Kien

Visual Artist

🍴😀☀️

I’m Kien, a motion graphic designer at Cleverclip. I help designs from our wonderful designers come to life in a fun and emotionally driven video. Animation has been a big part of myself since I fell in love with it at first sight, after watching the extraordinary video from Buck called Metamorphosis.

And since then, I’ve always tried my best to be better, to create a more meaningful and impactful video every day. Becoming a young parent of a little baby girl is also shaping me to be a more responsible, and less drunk person in general. I also love travel and photography as well.

Carlo

Founder & CEO

Carlo

Founder & CEO

I’m Carlo. Founder and CEO of Cleverclip. I think of myself as an entrepreneur at heart. I love to build things. I’m a big advocate of globalization and believe that everyone should get the chance to work for anyone, from anywhere.

That’s why we have employees all around the world.

I consider myself rather hardworking. I believe that hard work beats any other qualities like talent or intelligence.

If not at work you will either find me at the gym or sitting outside somewhere reading a book. You won’t find me on my smartphone though. I threw that thing away (not really – but I try to limit the use to a few minutes a day).

My favorite place on earth is Europapark: Europes biggest amusement park. That chances that you’ll find me there are pretty good.

Monique

CFO

Monique

CFO

🌸👨‍👩‍👧‍👧🏃‍♀️

I’m Monique. As Cleverclip’s CFO I do all the number crunching and take care of the company’s financial health. Loving figures, I totally believe in “what ain’t get measured, ain’t get done” – so I measure a lot.

That’s one reason why I established regular reporting of KPIs to the CEO and the teams. As a passionate reader, I learned to never judge a book by its cover – the same goes for people.

The best thing in life for me is enjoying the colorful flowers in the Swiss mountains together with my husband and my two girls.

Orlando

Visual Artist

Orlando

Visual Artist

I’m Orlando, also known as Champu Chinito. Founder of Champu chinito, a design and illustration based product shop, I am Cleverclip´s VA, responsible for creating Storyboards, style frames and all kinds of visual design.

I worked on advertising for 6 years at Ogilvy Mather as an art director where I won some prices like Cannes Lions, Golden Circles and the Iberoamerican Eye. But I decided to turn my career a bit and explore the animation and illustration field.

I think day-to-day collaboration and working with global talent makes me grow as an artist trying to explore new ways to deliver visual ideas. I’m from México land of narcos and beside Cleverclip I take some time to create new products and send my orders around the world. Follow me @champuchinito Hugs, not guns.

Rahel

Project Manager

Rahel

Project Manager

🤾‍♀️🏐🍓

Hi, I’m Rahel, a project manager, and consultant at Cleverclip. I help clients with their complex products, processes or communications to find the perfect solution.

When I’m not in contact with a client on the phone, in a workshop or via email, I’m helping with recruiting new super cool talents for cleverclip or onboard newbies.

I love the company and my goal is to help to find the perfect matches for our team so that we can always get even more awesome than we are now. Communication in every way was always my passion, but to do this in a creative environment is the icing of the cake.

As active as I am at work, I am in my free time. I’m playing handball in winter and beach volleyball in summer. When I’m not with a team playing with a ball I enjoy doing CrossFit training or jogging. Besides that, I’m really lazy and I love eating with a good company, my family and my friends.

Alejandro

Visual Artist

Alejandro

Visual Artist

🍻🚴🏼‍♂️🎸

I’m Alejandro, nickname Kbzern. Motion Designer at Cleverclip is my main role but also the animator of the thousand characters, visual artist and painter of the majestic “Boss on a horse”( a baroque painting, you can find it in our swiss office, not on sale).

Obsessed with learning about storytelling, and new software/tools for improving the animation pipeline. And this obsession comes with the price that when the tools don’t work and interrupt the creative flow, I don’t get to rest until it does.

I like to stay busy, but when I’m free like to go for a beer, workout or write the next blockbuster movie in a Post-It.

Nart

Visual Artist

Nart

Visual Artist

I am Nart, a Motion Designer at Cleverclip.

I make 2d animation videos and I love to add movements on static pictures. I am a complete fan of character animation, so I always love to try out the latest styles and techniques to improve my skills. Different projects help me do just that, and often create some wonder to clients and colleagues.

Working remotely makes me understand how important it is to develop my skills by myself, and how important deadlines are.

When the day comes to an end, I’m a man of simple tastes. I enjoy listening to my favorite songs in a crowded bar or at my own place with some friends and beers.

Saimen

Visual Artist

Saimen

Visual Artist

🐯🌳🌴

I’m Saimen, founder of ihavenoidea.com. Cleverclip’s Motion Designer and Visual Artist, I create illustrations or storyboards for our video products, bringing em alive with the magic of animation or motion graphism.

I’m a huge fan of motion graphics, have decided to reposition our work and set new standards for how we showcase it to the world. Being self-disciplined is really important since I’m working remotely.

Raised and born in Malaysia, I randomly love trees, give every tree a big hug when I see it. Waterfalls and nature are also me. Free time means I would go skateboarding to clear my mind and roam freely.

Tim

Project Manager

Tim

Project Manager

🏄‍♂️🎾🏝

I am Tim, also known as Simsalabim. As a project manager, I am responsible for ensuring that both the customers and the creative team are satisfied at the end of a project. This balancing act is not always easy, but with a little magic, we usually get it.

The best feeling for me is when customers come back with a new request. Because then I’m sure that they were happy with the first project. During projects or in between I like to put old thinking patterns and processes to the test and to try out new things, to create them and finally introduce them as new standards. True to the motto: Better to stumble on new ways than to stop old ways.

Even in my free time, I like to try new things: In addition to various sports and geographic or culinary stints in different cultures, I am currently doing an interdisciplinary study, which challenges me every day, sometimes a bit too much. A cool blonde beer helps in a seemingly hopeless situation but mostly to find the right track again.

Carlos

Visual Artist

Carlos

Visual Artist

🕹🧘‍🍜

I’m Carlos, a Motion Designer focused on pre-production here at Cleverclip. I work mostly on creating and polishing Storyboards, Animatics, and Designs so that other Motion Designers have everything ready, to start an animation task.

But I have a knack for being organized so I do a whole lot of optimizing of our internal processes as well. So far I’ve helped revamp our entire pipeline a few times, I really like the flexibility and willingness to reinvent itself that the team has.

I like to provide real value to customers with Design, projects were the client is really receptive to suggestions and going into unforeseen directions are the ones that I enjoy the most. I live with my wife and two cats in downtown San Jose, Costa Rica and (rarely) drive a 1994 Toyota Corolla. In my spare time, I love watching nordic mystery drama series (I fully recommend you watch Trapped) and work on a small game I’m developing with a friend.

Jakub

Motion Designer

Jakub

Motion Designer

I’m Jakub, Cleverclip’s Motion Designer. Telling stories through moving images is what I love the most. I’ve produced and directed an animated short – “Frank O’Hara – Mayakovsky”, which has been screened in various festivals around the globe – from Athens to Los Angeles.

Working with different brands, formats, and techniques, my goal remains simple: to tell a story. Yes, I do love Elvis.

Ivana

Outbound Marketer

Ivana

Outbound Marketer

🥘🧳👗

Hello, my name is Ivana. I have been working as an Outbound Marketer at Cleverclip since February 2019. As an OM, I am always looking for interesting companies and new potential customers.

Together with my team, I think about the best sales strategies and everything that goes with them. I am most pleased to see that one of our new strategies or a new product is very well received by our customers. I am very open-minded, both privately and on business, so I always enjoy trying out new and unknown things. When my day-to-day tasks are done, I like to get my head out of the sport.

A big advantage of living here on the Croatian coast is that you can quickly drive to the beach during your lunch break and cool off in the sea on warm summer days. In addition, I am a gourmet with body and soul and cook and eat very much! Unfortunately, one can see me that lately something ?

Doris

Outbound Marketer

Doris

Outbound Marketer

🐶⚓️📷

I’m Doris, part of Cleverclip’s outbound marketing team, which means I reach out to new customers by composing sales emails and assist the project managers in their daily tasks.

Having a lot of experience from a similar position in the tourism industry, I really enjoy working with people from all over the world. Given that I’m also a freelance photographer, writer, and tour guide, I really cherish the fact to be able to work independently and bring in my own creative ideas as well.

One of my many passions is photographing graffiti and street art, so in my free time, I’m documenting and supporting the local scene in Zagreb and volunteering also at the Zagreb Fotoklub.

Selma

Outbound Marketer

Selma

Outbound Marketer

🌳🍔🤓

Hi! I’m Selma and Cleverclip on the Outbound Marketer team.

Every day, I look for new companies with whom a partnership would be interesting and who could support Cleverclip in implementing their complex processes.

Since I was always in love with the German language and culture of the German-speaking countries, it was obvious to study German language and literature. After my studies I was a manager, psychologist, judge, motivator, trainer, musician, job consultant – yes, I was a primary school teacher! 🙃

Wanderlust, aggravation, desire for freedom, world-weariness, foreign shame, bacon – no, that was not a description of me, but a selection of my favourite German words. Although… Kummerspeck?

Well, maybe already 😬

Lia

Project Manager

Lia

Project Manager

🐾🥞🌿

I’m Lia, a project manager/consultant at Cleverclip. Working with different kinds of clients from all industries and build something meaningful together with them is my passion.

Loving challenges, tackling all kinds of different current topics and issues for our customers and visualize them in a convincing way for their target group is how I like to spend my days.

I like cooking but basically, I prefer eating. I like being in nature and do different sports, in order to balance out the wrapping my head around such complex topics.

I enjoy learning new languages, sometimes I even get the feeling that I am not bad at it. Random thought at the end: how cute are meerkats.

Pedro

Head of Marketing

Pedro

Head of Marketing

📣🍽🦐

I’m Pedro, Cleverclip’s Head of Marketing. Author of the excitingly boring multi-thousand-clapped analysis of the importance of Pricing on SaaS businesses.

Marketing is my turf – from making sure our website and social media are up to date with our best work, to the number of characters our newsletters have and how amazing our customers are.

I’m a complete fan of Content Marketing and have decided to repositioned our content strategy and set new standards for how we showcase our work to the world.

Being pretty outcome-driven, I have to say working with diversity is what makes me tic – From people to projects.

Having a baby girl not taller than a medium-sized cactus (think Bunny Ear Cactus), my wife and I are left with not more than a couple of hours in the day to make sure good food, a good movie, and good wine become the cherry at the top of the cake.

I’m pretty good at house renovations though.

Sebastian

Sound Designer

Sebastian

Sound Designer

🎵🏞🏎

I’m Sebastian, Composer and Sound Designer at Cleverclip. My job is to hit the right note with custom-tailored music and sound effects for our animations.

I’m driven by creativity and collaboration with others; it’s like a mosaic that forms a bigger picture. Outside of work, I like to make and listen to music as well, but I also enjoy the silence when taking a walk in nature.

Basil

Project Manager

Basil

Project Manager

Just too shy to share!

Gerry

Graphic Recorder

Gerry

Graphic Recorder

I’m Gerry, a graphic recorder for Cleverclip. I visualize ideas and concepts in realtime through Graphic Recordings.

Each session is unique but I’m always eager at getting different projects to keep on improving how I approach new challenges.

I’m almost finishing my studies in social anthropology and a “fun” fact would be that my field of interest is the power relations created by money/capitalism!

Our decision making framework

“Don't look for the perfect opportunity. You may never find it. The one you have in hand right now, that's the one. Make it the best you possibly can.”

Carlo Badini CEO & Founder

Be your own manager

We take ownership very seriously. Remote working is only suitable for a very specific type of individual - one that doesn't need to be managed. That's why each one of us needs to be proactive, comfortable making tough decisions, detail-oriented and responsible for its own continuous self-improvement and work-life balance.

Care about Cleverclip

Our work fills pretty much most of our day, and working towards the best collective interest means we must approach everything we do with a long term thinking perspective. No borders hiring mandates openness, transparency and a ready-to-learn, ego-free attitude. Ownership for eachown results, means calculated risk-taking.

Be a decent human

Cleverclip is all about creative thinking - which understandably generates a lot of idea clash situations. The ability to constructively face conflicts, learn from mistakes, share those learnings, and show gratitude - all contribute to an honest, fair and give-back kind of environment that stirs up ideation - the fuel to the start of every successful project.

Where do we write from

At Cleverclip we work remotely. Not only do we have a range of different talents, but we also write, design, plan and produce everything from various places around the world. In order for all of this to work smoothly, we put self-management at the top of the list. It works and has proven itself – thanks to remote working, we end up being more productive, more creative and above all, happier human beings.

We are not only location independent, but our working day is also flexible in a different way because we can organize our time independently. We basically work 24 hours a day because of the different time zones. Everyone takes responsibility and works in their own field with a full commitment to the end product.

Small team, working globally

Costa Rica, Kuala Lumpur, Zürich, Berlin, Hamburg, Russia, Spain… the list of places from where we work is constantly getting longer. You can find our headquarters in the capital city of Switzerland, Bern. However, there are hardly any limits to our office. As long as there is a working internet connection and a good cup of coffee, we choose our own place to work - be it in a café in a cozy old town in Switzerland, or even on a beach in California (although the coffee isn't as good).

Can I get in touch?

Complicated product? Extensive process? It doesn’t matter – we will help you explain your subject clearly and understandably. Drop us a line.

Our Day to Day

We're young and fun people to be around. We love to share a different perspective with our clients about the complex issues they bring to us, but at the same time, learn from them to keep growing professionally and personally. We rely on technology and an open-minded culture where everyone communicates transparently and is responsible for their own success. We're proud of how we work and how our projects develop from day-to-day.